The Forces Shaping Associations with Erin Fuller

Our guest on this episode of The Member Engagement Show is Erin Fuller, Global Head of Association Solutions for MCI Group in Geneva, Switzerland and Chief Strategy Officer for MCI USA. As we head into 2026, Erin discusses learnings from the MCI Association Engagement Index, tipping us off to the forces shaping associations in the year ahead. Topics include:

• The generational changes in association membership
• Global trends for associations
• Customized educational pathways
• The sub cohort of Gen Z called Gen Q
• Association-specific uses of AI more organizations can embrace
• Changes to events, continuing education, and credentialing
• How successful associations think about non-dues revenue
• How associations can expand into global markets
• Why associations should move from membership as a status to membership as a service

Helpful Links

MCI Association Engagement Index (Updated Data & 10-Year Retrospective Coming Soon!)

Higher Logic Association Member Experience Report