Watch the YouTube version of this episode HERE

Are you a law firm owner who needs support with financial management? In this episode of the Maximum Lawyer Podcast, Tyson interviews Jessica Gonifas, an expert in implementing the Profit First system for law firms. Jessica explains how Profit First helps law firm owners prioritize profit, improve cash flow, and gain financial clarity by allocating income into dedicated accounts.

Jessica shares what a profit first system is for law firms and why it is important to have. The system is about structuring your firm to focus on profit and uses the formula of sales - profit = expenses. It also includes cash management and how to allocate your cash based on what priorities you deem necessary. Jessica helps firms look at their priorities once a quarter to know what areas of the business needs to be focused on, thus allocating cash to that area in order to help with growth.

Profit First also helps law firms understand their approach to money. Many lawyers don’t really know how to manage money because their focus is on law and helping clients. Shifting from a lawyer to a law firm owner involves understanding money and how it needs to be distributed or handled within a firm. Jessica emphasizes the need for law firms to figure out their goals, especially their financial goals and utilize Profit First make the process easier.

Listen in to learn more!

• 00:29 Core Principles of Profit First
• 03:31 Strategic Financial Planning
• 05:44 Managing Personal and Firm Finances
• 13:35 Streamlining and Optimizing Finances
• 25:00 Key Metrics to Track
• 31:19 Financial Red Flags

Tune in to today’s episode and checkout the full show notes here.

Connect with Jessica:

• Website
• Instagram
• Facebook
• Podcast
• Linkedin
• TikTok
• Youtube

Watch the YouTube version of this episode HERE

Are you looking for tips on how to implement AI into your firm? In this episode of Guild Live, host Tyson Mutrux explores key trends for business owners and professionals, especially in law firms. The episode covers how AI can be used to maximize the efficiency of a law firm.

AI is making an impact in the space of sales and marketing. It is creating more profit for creators in the field, with higher win rates and larger deals. There are some tips to consider if an individual, a business or a sector is looking to adopt AI and use it in their practice. This includes prioritizing data quality, investing in regular team training of AI tools and introducing AI slowly from those on the front line to executives to ensure smooth transitions. These tips will help your business take advantage of all that AI has to offer.

When it comes to law firms, there are some ways businesses can use automation to ensure efficiency. Use automation to streamline processes like case management and intake so you are screening clients smoother and faster. Use AI tools to handle research and document drafting so attorneys can focus on clients and their needs. AI can also be used to outsource tasks like bookkeeping, instead of hiring someone to fill the role. AI adoption can really change the way a firm is run, so it is important to consider how it can work for you.

Listen in to learn more!

• 1:15 Discussion of AI adoption in sales and marketing
• 3:59 Breakdown of who’s adopting AI
• 7:50 Advice on using automation to boost law firm efficiency
• 15:47 The effect of hybrid work policies on employee retention
• 19:31 The need for clear communication to retain talent

Tune in to today’s episode and checkout the full show notes here.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

Watch the YouTube version of this episode HERE

Are you looking for advice on how to keep a firm running smoothly? In this episode of the Maximum Lawyer Podcast, Tyson interviews Gary Allen, a lawyer-turned-legal tech founder who shares lessons learned from witnessing two law firm collapse. Gary talks about inefficiencies and cultural barriers in traditional firms, then explains how these experiences inspired the creation of Lean Law.

Gary shares his thoughts on the issues that can lead to the collapse of a law firm. One big issue is too much overhead in comparison to what a firm is making. In Gary’s experience, his former employer paid too much overhead (i.e. rent, utilities), but the firm did not bring in as many clients which led to a lack of money being generated. There needs to be a formula that is followed to ensure clients are being brought in so a business can sustain itself. Another issue is time overhead, in which lawyers are working but the hours are not billable. This can cause lawyers to put in so much time and energy into work that they cannot be paid for.

Gary delves into the creation of Lean Law, which is a company focused on streamlining law firm financial management through technology. Lean Law is the financial operating system for many law firms and helps firms process legal fees. It integrates Quickbooks, so firms can personalize their financial management to ensure fees flow in and out of the firm. It is a great tool for law firms to have so all finances are streamlined and money is in order.

Take a listen!

• 01:11 Lessons from Large Firm Failure
• 03:27 Transition to a Healthier Firm
• 10:57 Overhead Awareness and Cost Control
• 12:09 Transition to Legal Tech: The Spark for Lean Law
• 14:44 Vision for All-in-One Legal Software
• 30:58 AI Disrupting Legal Marketing and PPC

Tune in to today’s episode and checkout the full show notes here.

Connect with Gary:

• Website
• Facebook
• Facebook Gary
• LinkedIn Gary
• Linkedin
• X
• Youtube

Watch the YouTube version of this episode HERE

Are you a law firm owner who is looking for tips on how to run a good business? In this episode of The Guild Live Show, host Tyson Mutrux shares key takeaways from a New York City mastermind event with attorneys from diverse firms and practice areas. Tyson discusses the “identity crisis” firm owners face when delegating, strategies for handling toxic staff, and innovative ways to package premium legal services.

Many law firm owners struggle with identity crises when navigating the legal space, while also being a business owner. This can stem from a range of things. One of the issues is delegation. If a firm owner delegates to many tasks away from themselves, decisions can be made with no input whatsoever, which can make an individual feel like their role at the firm is unimportant. If these feelings persist, it is time to dial things in and take a little more control back. You can also use it as an opportunity to put your focus into other things.

Delivering packaged services is a great way to streamline services and provide clients with a great deal. There are a few different ways to do this, such as packaging services that have a flat rate or packaging contingency services. It is important to understand what you provide and what aspects of your firm can be packaged together. Maybe it is best to package together services that are popular for your firm or packaging services for first time clients.

Take a listen to learn more!

• 03:24 Law Firm Owner Identity Crisis
• 06:18 Dealing with Toxic Staff
• 10:14 Packaging Premium Legal Services
• 12:13 Team Dynamics with Multiple Firm Members
• 13:14 Imposter Syndrome and Growth Fears
• 14:20 Transitioning Out and Selling a Law Firm
• 17:03 Managing Family Dynamics in Small Firms
• 21:13 Hesitancy to Hire and Overcoming Barriers

Tune in to today’s episode and checkout the full show notes here.

Early Bird pricing for MaxLawCon 2025 ends TOMORROW at midnight.

www.maxlawcon.com

If you've been thinking about joining us in Nashville this October, now’s the time to act. Tyson highlights what makes MaxLawCon different from any other legal event and runs through a few of the powerhouse speakers and topics that are already confirmed, including:

🔥 How to stop playing small and actually scale
🎯 Mastering client communications and boundaries
📈 Turning YouTube into your #1 lead source
🤖 Leveraging AI and automation the smart way
💸 Financial strategies that actually make sense for law firms

You’ll walk away with real strategies, honest insights, and the momentum you’ve been craving.

🎟️ Tickets → www.maxlawcon.com
📅 October 9th – 10th, 2025
📌 Gaylord Opryland Resort, Nashville, TN

Early Bird pricing saves you $500 but it ends at midnight tomorrow. Don’t wait.

Resources:

• Join the Guild Membership
• Subscribe to the Maximum Lawyer Youtube Channel
• Follow us on Instagram
• Join the Facebook Group
• Follow the Facebook Page
• Follow us on LinkedIn

Watch the YouTube version of this episode HERE

Are you an attorney looking for advice on how to structure your law firm? In this episode of the Maximum Lawyer Podcast, Tyson interviews Jeff Holman, an attorney and entrepreneur. Jeff shares his journey from engineering to law and business, detailing his transition from private practice to in-house counsel and ultimately creating a fractional legal team model.

Jeff shares how to set expectations for clients about the legal team model. Some clients are used to working with an attorney who will be with them from intake to the conclusion of all affairs. A legal team model involves collaboration with different individuals within a firm, which can involve other lawyers working on a case. Jeff emphasizes the need to provide clear communication with clients who might not be used to this model so they know what kind of support they are receiving.

With AI growing within many firms, Jeff and Tyson provide insights on how AI affects client interactions. Research shows that AI integration might lead to firms hiring less attorneys since there are tools that can do a lot of the work for you. For Jeff, the use of AI is a great tool, but won’t be useful for certain aspects. For example, if the right questions aren't being asked, AI can help with this. It can also help replace a first year associate that might be too green to work in a specific legal environment.

Listen in to learn more!

• 02:43 Transition from Private Practice to In-House
• 04:15 Burnout in Fractional Roles
• 06:02 Running a Firm with a Spouse
• 12:01 Team Model and Client Expectations
• 15:30 Pricing Strategy and Eliminating Billable Hours
• 29:39 Franchise Ownership Experience
• 37:51 Changing the Law Firm Business Model

Tune in to today’s episode and checkout the full show notes here.

Connect with Jeff:

• Website
• Instagram
• Facebook
• Linkedin
• Youtube

Watch the YouTube version of this episode HERE

Are you a business owner looking for ways to grow? In this episode of The Guild Live Show, host Tyson Mutrux explores key strategies for modern leaders and marketers. The episode highlights top AI hacks for business growth, practical happiness-boosting techniques, and research-backed advice on buying time for greater well-being.

Tyson chats about how leaders can use Reddit to advertise to potential clients. Reddit’s new ad tool is a cheaper option for entrepreneurs to advertise. The live forum space allows for business owners to communicate back and forth with people to get them to understand what your business is and provide some insights before someone decides to seek you out for help. It is important to understand the active communication piece as many might not be willing to put energy into it. If you are not able to, ensure someone on your team is able to take it on as a task.

Tyson delves into the six steps to get a team motivated. It is easy for people to become de-motivated and lose their edge when working in the legal space. There are six things firm owners can do to get people back on track. The first thing is to reassess and diagnose before you act. It is important to understand the issues that exist within a business. The second step is to build trust and create a safe space, especially if team dynamics are not aligned. The third step is to re-envision to determine the purpose of the team. Talk to your team about what their goals are and highlight challenges. The fourth step is to re-contract and clarify the team’s ways of working. The fifth step is to re-energize and build on success. Ensure to highlight the positive things your team is doing to make them feel good about their work. The last step is to re-adjust in order to sustain momentum.

Take a listen to learn more!

Tune in to today’s episode and checkout the full show notes here.

• 05:58 Six Steps to Re-motivate Teams
• 11:16 Solving Problems for Your Team
• 17:28 25 AI Hacks for Business
• 21:15 Happiness: Mindset Shift
• 22:11 Brain Hack for Optimism
• 23:16 Buying Time Increases Happiness

Watch the YouTube version of this episode HERE

Are you a lawyer who needs help with branding? In this episode of the Maximum Lawyer Podcast, Tyson interviews Renee Bauer, an attorney, author, and speaker who has built a distinctive brand in family law. Renee shares her entrepreneurial journey, the creative approach behind her firm and podcast "Happy Even After," and the power of vulnerability in connecting with clients.

Renee provides some insights on her approach to branding that other lawyers can use to get people familiar with their work. For Renee, she took a leap and made unconventional decisions, such as making her business name all lowercase and is always trying to find a competitive edge to market to potential clients. For law firms, it is important to give people a sense of connection, as many people seeking legal support want that connection, so trust can be built.

Renee delves into strategies for how to keep messaging and storytelling consistent. As a law firm, it is important to know what you are going to provide a client or what you want a client to gain from working with you. This will come through in branding, marketing and social media. For Renee, her messaging is all about pushing past your fears and going for what you want. This message, though more personal, can flow into client relationships and can help clients advocate for themselves.

Listen in to learn more!

• 08:10 Branding Lessons & Vulnerability
• 10:23Balancing Openness and Privacy
• 17:15 Embracing Failure & Growth Mindset
• 21:24 Writing as a Separate Business
• 26:00 Consistency in Branding Across Platforms
• 27:30 Branding in the Courtroom

Tune in to today’s episode and checkout the full show notes here.

Connect with Renee:

• Website
• Instagram
• Linkedin