Watch the YouTube version of this episode HERE

Are you looking to get advice on how to build a successful firm? In this episode of the Maximum Lawyer Podcast, Tyson chats with Alexis Austin, owner of Right Law Group, about how her law firm’s management evolved after marriage while focusing on financials and marketing. They explore the firm’s shift to a team-based structure, the importance of sustainable growth, and fostering a strong culture to attract top legal talent.

Alexis shares her firm’s team-based approach that creates success. The focus for her practice is the team of legal support one gets. Everyone works like a well oiled machine to move someone through the process. For clients, they do not meet with a lawyer until they pay, sign a retainer agreement and have had their first call, which is usually someone on the intake team. Creating a good firm is not about the attorney only, it is the team and the great customer service delivered to ensure a client is fully supported.

Alexis and Tyson talk about the approach to hiring experienced litigators. For Alexis, the approach is all about ensuring they will fit well with how the firm operates. This involves inviting the individual out to lunch or drinks with other lawyers. This will show their personality and how they get along with other lawyers in a social setting where the environment is less serious. From this point, the individual is offered a formal interview. Doing this in stages allows for Alexis to get to know a potential hire casually before asking the tough questions.

Listen to learn more.

• 00:13 How Alexis’s role in the law firm changed after marriage
• 3:20 How the firm operates independently, with its own systems
• 12:13 The firm’s team-based approach
• 17:27 The firm’s approach to hiring experienced litigators
• 51:45 Breaking self-sabotage patterns in law

Tune in to today’s episode and checkout the full show notes here.

Connect with Alexis:

• Website
• X
• Instagram
• Facebook
• Linkedin
• Youtube

Watch the YouTube version of this episode HERE

Are you in the legal space but also looking to utilize AI more? In this episode of The Guild Live Show, Tyson explores the latest in AI and digital marketing. He reviews Perplexity’s new AI email assistant, shares insights from a Bloomberg article on Mr. Beast’s business finances, and highlights a customer journey infographic by Chase Diamond.

AI can be used for many systems and processes within law firms. Tyson shares the benefits of Perplexity’s new AI email assistant. This AI tool can manage your emails, schedule your meetings and can draft emails. Additional features include categorizing your emails into different buckets and utilizing labels so that you can see what priority items require attention. It is truly an incredible tool that can make any attorney’s life so much easier.

Tyson talks about AI-driven personalization in marketing. AI can be used to create unique and personalized digital marketing campaigns. It can also enhance precision and campaign effectiveness through data driven insights. Individuals in the space can use it to know how their campaigns are performing across a network of micro influencers, through tracking key metrics and engagement rates. If a particular type of content is performing exceptionally well with a specific audience segment, AI can recommend allocating more resources to similar content.

Listen in to learn more!

• 1:09 Discussion of Perplexity’s new AI email assistant
• 6:45 Analysis of Mr. Beast’s business model
• 14:44 Exploration of AI-driven personalization in marketing
• 20:01 Influencer marketing versus traditional advertising
• 25:22 The importance of transparency for modern influencers

Tune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HERE

Are you an attorney looking for a place to get reliable vendor reviews? In this episode of the Maximum Lawyer Podcast, Tyson and Becca introduce “Becca’s List,” a new, free review platform designed for law firm owners to share authentic feedback on vendors and service providers.

Tyson and Becca share about how Becca’s List came to be. After hearing from a Guild member about spending money on a vendor and not getting the services they paid for, Becca and Tyson created a product list where legal vendors can be reviewed. This can then be used by members who are looking for vendors and can do some research before they commit to spending money with them. This is a great tool for new law firms who don't have a big budget and need to be mindful of the vendors they partner with.

Tyson and Becca go through the development journey of Becca’s List. The website uses smiley faces to rate vendors, which does not leave users confused on how to use the platform. The development process has been tricky due to working with developers who usually have more say in how something can be created. The process also involved coming to a happy medium on certain aspects of the platform and this is important when collaborating on a product.

• 1:43 Explanation of the idea of Becca’s List
• 2:44 How the new platform changes vendor behavior
• 9:13 Overview of the development journey
• 11:13 Issues with the platform, including frustrations with developers
• 14:16 The difference from building a standard law firm website

Tune in to today’s episode and checkout the full show notes here.

Check out Becca’s List here.