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Welcome to another episode of Marketing in the Madness. This time, Katie Street sits down with the brilliant Giedre Baliutaviciute, Head of Digital Commercial Growth, to explore the evolving world of B2B eCommerce and marketplaces.

From Amazon and Zalando to building internal dropshipping models, Giedre shares her fascinating insights on how retailers can tap into tech, data, and partnerships to grow, scale, and serve today’s ever-demanding consumer!

What to expect:

1. Giedre debunks the myth that marketplaces like Amazon cannibalise brand sales. In reality, they serve different customer segments and provide valuable brand exposure, trust, and convenience (especially for time-sensitive Amazon Prime customers).

2. Dropshipping models, retailers can offer vast product ranges without carrying stock or overhauling their fulfillment networks. Evans Cycles, for instance, increased its online inventory by over 60% in just six months, turning the site into a cycling destination.

3. From automated product data enrichment to generating lifestyle imagery, AI is becoming a powerful tool for B2B commerce. Even Amazon now uses AI to suggest data optimisations for sellers, paving the way for a smarter, leaner, more responsive future!

Expect real-world examples (like the reinvention of Evans Cycles), future look into AI-powered commerce, and plenty of laughs, shopping anecdotes, and strategic advice.

Whether you're in B2B marketing, eCommerce, or just obsessed with the future of shopping - this one’s for you! 💡

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Giedre Baliutaviciute
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