Most B2B marketers are missing their biggest growth opportunity and it’s hiding in plain sight.

At our Marketing in the Madness Live anti-conference, Jennifer Shaw-Sweet, EMEA Lead at LinkedIn’s B2B Institute, breaks down the “Hidden Buyer Gap” - why 40–60% of deals never close, how to reach the decision-makers you’ve been ignoring, and why brand fame still wins in a world obsessed with clicks.

From the psychology of The Bachelor to the “Circles of Doom” that show how marketing and sales fall out of sync, this talk is a masterclass in how to think differently, act smarter, and make marketing the true engine of growth in your business

Follow us for upcoming talks from the world’s biggest brands and boldest thinkers.

Jennifer Shaw-Sweet https://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/

Katie Street https://www.linkedin.com/in/katiestreet/

Marketing in the Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Street Agency https://www.linkedin.com/company/streetagency/ https://www.instagram.com/street.agency/

The next evolution of commerce has arrived and it’s powered by AI.

In this episode of Marketing in the Madness, Jason Cottrell, Founder & CEO of Orium and incoming President of the MACH Alliance, joins live from the MACH X Conference in London to explore how agentic commerce and composable technology are transforming the way brands build, sell, and connect.

From in-chat shopping on ChatGPT to the launch of new agentic protocols backed by OpenAI, Google, and Stripe, Jason breaks down how these technologies are reshaping the foundations of modern business.

What you’ll learn:

• How AI-driven platforms like ChatGPT, Gemini & Perplexity are changing customer journeys.

• Why the new ACP standard could redefine how we buy online.

• The growing impact of agentic ecosystems and interoperable AI agents.

• How composability enables faster innovation across global brands.

• And much more!

Marketing in the Madness is the straight-talking podcast for marketing and digital leaders who want more - more growth, more clarity, and more impact.

Hosted by Katie Street, it brings together bold brands, sharp thinkers, and next-gen voices from across the industry — from Estée Lauder to Vodafone, Contentful, Jägermeister, and beyond.

Each episode cuts through the noise with real stories, honest insights, and ideas you can actually use.

If you’re serious about staying ahead of the shifts in AI, marketing, and tech - subscribe now!

Retail is changing fast and River Island is already running ahead of the curve.

In this episode of Marketing in the Madness, we dig into how the brand is building smarter systems, faster teams, and better customer experiences using AI.

From automated code generation to an internal AI platform called Delta, River Island’s tech team is turning innovation into a daily habit.

We talk about what’s next for the brand, how AI is transforming retail operations, and why now’s the moment to plug in and start experimenting.

What you’ll learn:

- How River Island is building AI into its day-to-day operations - Why “test and learn” cultures are reshaping the retail playbook - The power of modular tools like Delta - What’s next for customer experience across web and stores

Don't forget to subscribe to our channel and hit that notification bell to stay ahead of the madness.

Chapters

00:00 – AI is now driving 50% of online traffic 00:24 – The rise of test-and-learn cultures 01:18 – How AI models are reshaping search 02:28 – Inside River Island’s AI engine: Delta 05:26 – The power (and risk) of new AI tools 06:39 – AI’s future: scary or exciting? 06:52 – River Island’s next chapter in innovation 07:53 – Building smarter stores and better systems

Simon Pakenham-Walsh https://www.linkedin.com/in/simon-pakenham-walsh/

Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/

Marketing in the Madness

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/