In this episode, Justin Kerley and Chad Spaude talk through the details of Top Floor's upcoming acquisition of Concept Co. - effective May 1, 2025.

Here's to a bright and exciting future!

Learn more about the acquisition, here.

In this episode of The Marketing Schematic, we sit down with Dylan Pieri, Executive Producer and Co-Founder of Digital Alliance Productions, to explore effective video marketing strategies specifically for the manufacturing industry. Discover the different types of video content that resonate with B2B audiences, learn the ins and outs of the video production process, and gain actionable insights on how to leverage video to enhance your brand. Dylan shares his expertise on visual storytelling and how manufacturers can create compelling videos that make their lives easier, safer, and more prosperous. Learn how to go 'Beyond the Brochure' and use video to connect with modern buyers.

Visit topfloortech.com and digitalalliancemedia.com for more information.

See the Digital Alliance production process and check out the JB Industries video at https://www.youtube.com/watch?v=ALdEmnBs16o .

Connect with Dylan on LinkedIn at https://www.linkedin.com/in/dylanpieri/. "

Join us as we explore the intricate world of brand unification with marketing expert Angela Halverson. In this episode, we’ll delve into the strategies, challenges, and best practices for successfully merging multiple brands into a single, powerful entity.

With her wealth of experience, Angela will share valuable insights on:

• The Strategic Approach: Understanding the key factors to consider when planning a brand unification.
• Involving the Right People: Identifying the stakeholders crucial to the success of the rebrand.
• Navigating Roadblocks: Anticipating and overcoming potential hurdles in the process.
• Leveraging Multi-Channel Marketing: Effectively utilizing various channels to communicate the new brand identity.
• Building Strong Vendor Relationships: Collaborating with external partners to execute the rebrand seamlessly.

Tune in to learn how to create a cohesive and impactful brand that resonates with your target audience.

topfloortech.com

Angela’s LinkedIn

In this episode of The Marketing Schematic, we dive deep into the world of manufacturing with two experts from National Exchange Bank and Trust, Dave Mohorich and Glenn Stadler. They share insights into the unique challenges and opportunities facing Wisconsin manufacturers, from automation and labor shortages to real estate expansion and generational transitions.

Discover how National Exchange Bank is supporting these businesses with tailored lending solutions, including SBA programs and flexible financing options. Learn about the bank's commitment to local partnerships and its role in helping manufacturers navigate the complexities of growth and change.

Whether you're a manufacturer looking for financing or simply curious about the industry, this episode offers valuable insights and practical advice.

In this episode of The Marketing Schematic, we dive deep into the brand segmentation journey of Information Systems Engineering (ISE). Join us as we chat with ISE's Director of Marketing and Communications, Erin Bonde, and President, Jay Gentle, about their process of identifying target audiences, developing distinct brand identities, and launching a new website for their manufacturing execution system (MES) product, MV2. Learn valuable insights on overcoming challenges, the importance of internal alignment, and practical advice for businesses considering brand diversification. Discover how ISE is leveraging technology and market trends to drive growth and enhance customer experiences.

Key takeaways:

• The importance of defining and understanding your ideal customer profile (ICP).
• How to successfully segment your brand and target different audiences.
• The challenges and rewards of brand diversification.
• Tips for collaborating with an agency to achieve marketing goals.
• The role of technology and market trends in shaping business strategy.

Jay's LinkedIn

Erin's LinkedIn

MV2 Website

ISE Website

Learn more about Top Floor

In this episode, learn how to craft a unified digital marketing strategy that gets results for your manufacturing business.

You'll discover:

• Why ditching siloed marketing is crucial for a smooth customer journey
• How to map your ideal customer's buying process for manufacturing products
• Which digital channels (SEO, PPC, social media, email) to use at each stage
• How to leverage data from paid search to inform SEO and optimize content
• Strategies to break down team and data silos
• Key metrics to track your success
• How to adapt your strategy based on industry trends

This episode of tackles the specific challenges of launching industrial products. We're joined by Stu Accola, a B2B marketing expert with over 15 years of experience guiding industrial companies through successful product launches.

Stu will shed light on the common pitfalls that can derail your launch, and equip you with the strategies you need to make a splash. Learn how to:

• Avoid mistakes that can sink your product

• Craft an impactful launch plan

• Capture the attention of your target market, even with a small team

So, whether you're a seasoned product manager or just starting out, tune in and discover the secrets to a successful industrial product launch!

Stu Accola's LinkedIn

topfloortech.com

In this episode, we dive deep into the world of eCommerce for manufacturers. We'll explore why more and more manufacturers are embracing online sales channels, and equip you with a practical guide to get your business eCommerce-ready.

We'll cover key areas like:

• The compelling reasons manufacturers are turning to eCommerce
• How to develop a winning eCommerce strategy
• Choosing the right technology to support your online sales
• Crafting compelling product content for the digital marketplace
• Optimizing your product structure for online success
• Common roadblocks manufacturers face in eCommerce, and how to overcome them

By the end of this episode, you'll have a roadmap to navigate the exciting world of eCommerce and take your manufacturing business to the next level.

topfloortech.com