In this episode of The Marketing Schematic, join hosts Ann Cotter and Chad Spaude as they explore how marketing for manufacturers has evolved over the past 12 years.

They discuss how marketing has shifted from a transactional, checklist item to a data-driven, strategic revenue driver. They also share predictions for the future, including the impact of AI, and offer timeless advice for "future-proofing" your marketing efforts.

Tune in to discover how manufacturing marketing has changed and what you need to know to stay ahead of the curve! ⁠⁠⁠Let's talk!⁠⁠⁠

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Marketing shouldn’t feel like juggling mismatched pieces. In this episode of the Marketing Schematic, Anne and Andrea break down why piecemeal marketing stalls growth - and how a cohesive, data-driven strategy can finally get all your efforts working together toward measurable results.

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Discover how to build a unified marketing strategy that works. In this episode, we share tips to eliminate silos, align your efforts, and create a plan that delivers measurable results. ⁠Let's talk!⁠

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Ever feel stuck between knowing what your competitors are doing and figuring out what you should do next? In this episode, we break down how to run a smart competitive audit that inspires—not imitates. Learn how to uncover real insights, identify gaps in your strategy, and lead the pack instead of playing catch-up. If you're in B2B marketing and ready to move beyond the copy-paste approach, this one’s for you.

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Want to learn more about auditing your competition? Let's talk!

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