In this episode, Justin Kerley and Chad Spaude talk through the details of Top Floor's upcoming acquisition of Concept Co. - effective May 1, 2025.

Here's to a bright and exciting future!

Learn more about the acquisition, here.

In this episode of The Marketing Schematic, we sit down with Dylan Pieri, Executive Producer and Co-Founder of Digital Alliance Productions, to explore effective video marketing strategies specifically for the manufacturing industry. Discover the different types of video content that resonate with B2B audiences, learn the ins and outs of the video production process, and gain actionable insights on how to leverage video to enhance your brand. Dylan shares his expertise on visual storytelling and how manufacturers can create compelling videos that make their lives easier, safer, and more prosperous. Learn how to go 'Beyond the Brochure' and use video to connect with modern buyers.

Visit topfloortech.com and digitalalliancemedia.com for more information.

See the Digital Alliance production process and check out the JB Industries video at https://www.youtube.com/watch?v=ALdEmnBs16o .

Connect with Dylan on LinkedIn at https://www.linkedin.com/in/dylanpieri/. "

Join us as we explore the intricate world of brand unification with marketing expert Angela Halverson. In this episode, we’ll delve into the strategies, challenges, and best practices for successfully merging multiple brands into a single, powerful entity.

With her wealth of experience, Angela will share valuable insights on:

• The Strategic Approach: Understanding the key factors to consider when planning a brand unification.
• Involving the Right People: Identifying the stakeholders crucial to the success of the rebrand.
• Navigating Roadblocks: Anticipating and overcoming potential hurdles in the process.
• Leveraging Multi-Channel Marketing: Effectively utilizing various channels to communicate the new brand identity.
• Building Strong Vendor Relationships: Collaborating with external partners to execute the rebrand seamlessly.

Tune in to learn how to create a cohesive and impactful brand that resonates with your target audience.

topfloortech.com

Angela’s LinkedIn