📢 If you think your website is good enough for 2025, it will fail in 2026.Because the rules of online visibility are changing — fast.

In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal the complete 2026 Content Blueprint — the structure, proof signals, and visibility layers every business website must have to stay visible in both Google and AI search.

Here’s what you’ll learn 👇

💡 Why Content in 2026 Is About Entities, Not Keywords — discover how AI search engines now judge who you are, what you do, and whether you can be trusted as a real-world authority.

⚙️ The New 2026 Visibility Stack — clarity for humans, structure for machines, proof for credibility, and consistency for your entity across the web.

📄 The 20-Page Blueprint That Future-Proofs Your Website — from core and local pages to authority and knowledge pages, this is the non-negotiable checklist every local business needs

🤖 How AI Reads and Cites Your Content — learn why modular, structured sections (not long blogs) get featured inside ChatGPT, Gemini, and Perplexity answers.

🌍 External Signals That Drive AI Trust — reviews, press mentions, partnerships, and directory listings are now critical ranking factors.

🧪 The 2026 Content Audit Challenge — score your site on clarity, structure, and proof — and see if you’re ready for the AI era.

🎯 Whether you run a café, clinic, trades business, or agency, this episode will show you how to build a website that AI engines trust and customers believe.

💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’

• Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london

• Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com

Keywords: AI search optimisation, 2026 SEO strategy, entity SEO, generative engine optimisation, Google AI search, local business content strategy, schema markup, content structure for AI, website authority signals, small business marketing UK.

Short-form video isn’t “nice to have” anymore — in 2026, it becomes the single most important proof signal AI uses to decide whether your business is real, trustworthy, and worth recommending.

In this episode, Adam and Josh break down why AI search engines like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews are shifting away from written content and relying heavily on authentic video evidence — known as proof clips — to verify the legitimacy of local businesses.

You’ll learn:

🎥 Why AI will downgrade businesses with little or no video content
🤳 What “authenticity scoring” means — and why AI trusts video over text
⚡ The 10 types of proof clips every local business needs in 2026
📱 How to record high-impact short-form videos using just your phone
🚀 How video now influences GBP rankings, AI Overviews, and LLM recommendations
🔍 Why video has become a ranking factor, not a marketing add-on

Whether you’re a plumber, café owner, gym instructor, landscaper, dentist, carpenter, florist, or cleaning company — this episode shows you how to stay visible in the AI-driven economy.

And the best part?
You don’t need a studio. You don’t need an editor. You need 10 seconds per clip and a system that works every week.

By the end of this episode, you’ll know exactly how to keep your business ranking in Google and AI search… while your competitors slowly disappear.

____________________

💥 Exclusive Listener Offer

Get 20% off Website Design or SEO services when you quote ‘PODCAST20’

Adam (Web Design)
📩 hello@websitedesigners.london
🌐 www.websitedesigners.london

Josh (SEO)
📩 hello@improvemysearchranking.com
🌐 www.improvemysearchranking.com

____________________

Keywords

short form video for local businesses, AI search 2026, AI Overviews Google, ChatGPT local businesses, Gemini search optimisation, video proof clips, authenticity scoring AI, local SEO 2026, Google Business Profile ranking, video marketing UK businesses, AI trust signals, AI-powered search visibility, how to rank in AI search, local business marketing 2026, proof-based SEO, video-first SEO strategy.

If you’re still selling one-off services or products, you might be missing out on a business model that’s taking over: subscriptions.

In this episode of The Marketing Podcast for Local Businesses, hosts Adam (founder of Website Designers London) and Josh (founder of Improve My Search Ranking.com) dig deep into why subscriptions are dominating the market — and more importantly, how local service-based businesses in the UK can successfully adopt them without over-complicating things.

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💥 Exclusive Listener Offer:

Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.

Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london

Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com

Expanded Keywords for Search:
subscription business model UK, recurring revenue for local service businesses, how to turn services into subscriptions, subscription vs one-off sales, local business growth strategies 2026, retain customers with membership model, subscription model challenges churn, service-based business subscription examples UK, subscription marketing tips for small business, predictable income model for local businesses.

It’s 2026. Many customers find local businesses through TikTok, ChatGPT or map-search – so does your business really need a website anymore?

In this insightful episode of The Marketing Podcast for Local Businesses, hosts Adam (founder of Website Designers London) and Josh (founder of Improve My Search Ranking.com) explore the changing role of the website.

They break down the case for and against having one, explain how it’s evolved from centre-stage to credibility hub, and give you practical advice on how to make it work (or decide if you can lean more on socials and AI presence instead).

💥 Exclusive Listener Offer: Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.

Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london
Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com

Expanded Keywords for Search:
do local businesses need a website 2026, website vs social media for small business UK, role of website in AI search era, website still important local business, social media shop vs traditional website, how AI search impacts business website, credibility hub website strategy, website design trends 2026 UK, local service business website necessity, building website for trust and conversions.

Staring at your content calendar wondering what to post?
You’re not alone — and you’re probably wasting hours writing content that doesn’t move the needle in Google or AI search.

In this episode, Adam and Josh reveal the 15–20 essential content types that Google, ChatGPT, Gemini, and Perplexity are prioritising in 2026.

This is your SEO & AI Content Menu — the exact pages every local business needs to rank, build trust, and appear inside AI-generated recommendations.

You’ll discover:

🍽️ The Core Business Pages your site must have (service pages, locations, niche pages, refreshed foundational pages)
🏆 Authority Builders that AI loves — case studies, “Best Of” lists, “How To” guides, “Alternative To…” pages
🔐 Trust Builders that remove customer objections and boost conversions
♻️ Freshness & Brand Pages that tell Google your business is alive and active
❤️ Emotion & Story Content that AI uses to measure authenticity and reputation
🤖 Why diverse content massively increases your chances of being selected as the top AI answer

Whether you're a local service provider, e-commerce shop, tradesperson, clinic, or agency — this framework shows you exactly what to publish to dominate both Google and AI’s new search ecosystem.

By the end of the episode, you’ll walk away with a complete, structured content plan that doesn’t just rank — it sells.

______________

💥 Exclusive Listener Offer

Get 20% off Website Design or SEO services when you quote ‘PODCAST20’

Adam (Web Design)
📩 hello@websitedesigners.london
🌐 www.websitedesigners.london

Josh (SEO)
📩 hello@improvemysearchranking.com
🌐 www.improvemysearchranking.com

______________

🔑 Keywords

SEO content strategy 2026, AI search optimisation, ChatGPT SEO, local SEO content types, Google ranking factors, Gemini AI search, Perplexity for business, content menu for SEO, service pages SEO, authority content examples, trust-building content, E-E-A-T optimisation, how to rank in AI search, local business marketing UK, content ideas for small businesses, SEO content blueprint 2026.

It’s the most profitable time of the year… if you know how to use it.

In this Christmas Special, Adam and Josh unwrap 12 proven festive marketing strategies that local businesses can implement immediately to boost bookings, sales, footfall, and customer loyalty throughout December.

From the evergreen Christmas Tree Strategy, to capitalising on gift-intent searches, festive homepage upgrades, irresistible upsells, PR hooks, and even pre-selling January — this episode gives you the complete blueprint for a thriving Christmas trading season.

Whether you’re running a café, salon, car wash, gym, trades business, shop, or online service — these tactics will help you stand out during the busiest (and noisiest) shopping month of the year.

🎁 In this episode you’ll learn:

• Why seasonal URLs should live forever — and the SEO power they build each year

• How to target “last-minute gift” shoppers in your town

• The simple homepage festive banner that instantly boosts conversions

• How to remove friction in the holiday buyer journey (and increase impulse purchases)

• How to run a “12 Days of Deals” campaign that customers come back for daily

• Why emotional festive branding works ridiculously well in December

• How to collect more reviews this month than you did all year

• The strategy for selling out January before New Year’s Day arrives

If you want to finish the year strong - this is the episode to play before doing anything else.

💥 Exclusive Listener Offer:
Get 20% off Website Design or SEO services when you quote ‘PODCAST20’

• Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london

• Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com
  

🔍 Keywords:
Christmas marketing tips, festive marketing ideas, small business Christmas strategies, local business marketing December, holiday marketing UK, Christmas SEO tips, local SEO Christmas, gift voucher marketing, seasonal SEO strategy, Christmas sales ideas, 12 days of Christmas marketing, small business growth December, marketing for cafés salons gyms, local business podcast UK, Improve My Search Ranking, Website Designers London.

🎧 Hit Follow so you never miss an episode — and share this with a business owner who could use a little Christmas marketing magic. 🎅🏻✨

🔥 Running a small business can feel like juggling with one hand while the other’s on fire.

One week you’ve got customers lined up, the next, you’re chasing invoices or wondering where the leads went.

In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal the 10 biggest reasons small businesses fail, and the practical fixes you can start applying today.

Here’s what you’ll learn 👇

📉 1. Not Enough Leads: why word-of-mouth alone isn’t enough and how to use SEO, Google Maps, and reviews to generate consistent enquiries.
📊 2. Not Tracking Data: the Peter Drucker principle: “what’s measured gets managed.” Learn how CRMs and analytics turn chaos into clarity.
🎯 3. No Clear Marketing Strategy: how to set goals, track leads, and reverse-engineer your growth targets.
🧢 4. Wearing Too Many Hats: how to delegate, automate, and reclaim your time (yes, AI can help).
💸 5. Inconsistent Cash Flow: why 61% of small UK businesses struggle with late payments — and how to build financial breathing room.
🌐 6. Poor Online Visibility: easy fixes to get your business found on Google Maps, reviews, and local directories.
🎨 7. Weak Branding : how consistency builds instant trust and authority, without a big budget.
👥 8. Hiring & Retaining Great Staff: why culture beats pay and how to keep your best people.
🤖 9. Struggling With Technology: tools and automations that actually save time (without overwhelming you).
💌 10. Poor Customer Retention: why keeping customers is 5–7x cheaper than finding new ones, and how to turn buyers into loyal fans.

💡 Packed with stats, stories, and real examples from UK businesses, this episode is your crash course in fixing what’s really holding your business back.

🎯 Because success isn’t about avoiding problems, it’s about solving them faster than your competitors.

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💥 Exclusive Listener Offer:
Get 20% off Website Design or SEO services when you quote ‘PODCAST20’

• Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london

• Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com

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Keywords: small business growth UK, top reasons businesses fail, SME marketing strategy, cash flow management, Google Business Profile, branding consistency, customer retention, automation tools for small business, marketing podcast UK, local business tips.

ChatGPT is growing fast — but Google still handles 17 billion searches a day. Here’s what that really means for your business.

In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit break down the real data behind the AI vs Google debate — and what it means for your business in 2026 and beyond.

Here’s what you’ll learn 👇

🔍 AI Search vs Google Search — ChatGPT handles around 2.5 billion daily prompts, but Google still dominates with 17 billion searches every day, and 46% of those have local intent.

💰 Why Google Still Matters — 76% of people who search locally visit a business within 24 hours. Google remains the #1 place where customers make buying decisions.

🤖 How AI Is Changing the Edges (Not the Core) — Tools like ChatGPT, Gemini & Perplexity are reshaping research, but Google still owns the buying moment.

🧭 How to Dominate Google in the AI Era:

1️⃣ Optimise your Google Business Profile — real photos, weekly posts, keyword-rich descriptions.
2️⃣ Get more (and better) reviews — they’re the strongest trust signal for humans and algorithms.
3️⃣ Optimise for “near me” searches — embed maps, list service areas, and create hyperlocal pages.
4️⃣ Use AI to enhance SEO — generate ideas, content outlines, and insights, but keep the human touch.
5️⃣ Build backlinks & local authority — directories, suppliers, press mentions, and partnerships all count.
6️⃣ Create local content that sells — target each service + area combination to dominate regional results.

💡 The Future: It’s not Google or AI — it’s Google + AI. As Gemini integrates directly into Google Search, the businesses ranking well today will be the first AI recommends tomorrow.

🎯 If you run a local business, this episode is your roadmap for staying visible — now and in the next wave of AI-powered search.

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💥 Exclusive Listener Offer:
Get 20% off Website Design or SEO services when you quote ‘PODCAST20’

• Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london

• Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com

  
  

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Keywords: Google SEO 2026, AI search optimisation, ChatGPT vs Google, local SEO UK, Google Business Profile tips, Gemini AI search, Perplexity AI, near-me optimisation, reviews for SEO, small-business marketing podcast UK.