Imagine investing a year into SEO, ranking on Google, and thinking you’re doing everything right—only to realise you’ve wasted thousands targeting the wrong keywords. That’s exactly what happened to one business, costing them £800,000 in lost sales.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the biggest keyword mistakes local businesses make and how to fix them.

You’ll learn:

✅ Why keyword research is critical (and how most businesses get it wrong).
✅ How to find high-intent keywords for every service you offer.
✅ The secret to local SEO success – combining services, sectors, and locations for maximum visibility.
✅ How to use Google Keyword Planner to find keywords that actually drive sales.
✅ Why landing pages matter – and how to optimize them for SEO and conversions.

🔍 BONUS: Want our Google Sheet Keyword Research Template? Email us and we’ll send it over!

🚀 Don’t waste money on SEO that doesn’t convert. Tune in and make sure your keywords bring in ready-to-buy customers!

🎧 Listen now and subscribe!

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📢 Special Offer for Listeners:

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
📧 Adam for Website Design: hello@websitedesigners.london | 🌍 www.websitedesigners.london
📧 Josh for SEO: hello@improvemysearchranking.com | 🌍 www.improvemysearchranking.com

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Keywords
Local SEO, keyword research, Google rankings, SEO for small businesses, SEO strategy, search engine optimization, local business marketing, digital marketing, Google Keyword Planner, lead generation, ranking on Google, SEO mistakes, SEO landing pages.

Ever wondered if Neil Patel’s SEO advice is really worth the hype—or the hefty price tag? In this episode of The Marketing Podcast for Local Businesses, Josh shares how he paid £8,000 for Neil Patel’s consulting services and got nothing useful in return.

We break down:

✅ What Neil Patel actually does well (content strategy, branding, CTAs)
✅ Why his SEO advice is often too generic for local businesses
✅ What local businesses should focus on instead of guru-style marketing
✅ The right way to structure lead-generation pages for maximum conversions

If you're a small business owner, a local service provider, or someone who’s considering investing in SEO coaching, this episode is a must-listen!

🔊 Tune in now to avoid costly marketing mistakes and learn practical SEO and digital marketing strategies that actually work for local businesses.

🎙 Subscribe to The Marketing Podcast for Local Businesses for weekly insights on SEO, lead generation, website design, and digital marketing strategies tailored for local businesses in the UK.

Neil Patel SEO, Neil Patel review, Neil Patel consulting, SEO for small businesses, local SEO strategy, lead generation for local businesses, digital marketing for local businesses, website conversion tips, call-to-action best practices, SEO guru review, SEO marketing advice, local business lead generation, website design for small businesses, how to rank on Google, SEO lead generation strategies. 🚀

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Keywords:

Neil Patel SEO, Neil Patel review, Neil Patel consulting, SEO for small businesses, local SEO strategy, lead generation for local businesses, digital marketing for local businesses, website conversion tips, call-to-action best practices, SEO guru review, SEO marketing advice, local business lead generation, website design for small businesses, how to rank on Google, SEO lead generation strategies

What if the secret to building a billion-dollar business isn’t going big—but starting small? In this episode, we break down how giants like Amazon, Greggs, and Gymshark followed the same simple formula: dominate a niche, then scale strategically.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Keywords:

Niche domination, market strategy, Amazon business model, Gymshark growth strategy, local business growth, small business success, startup scaling tips, business strategy podcast, how to grow your business, build a billion-dollar business, local business marketing, business niche strategy, entrepreneur tips, market expansion strategy, business growth secrets, effective business strategies, entrepreneur podcast, business development for SMEs.

What happens if TikTok gets banned? For SMEs that rely on short-form video marketing, it could be a game-changer. But don’t panic—there are powerful alternatives that can keep your brand thriving. In this episode, Adam and Josh break down the best TikTok alternatives and share strategies to repurpose your content for maximum reach.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Keywords:

TikTok ban, TikTok alternatives, social media marketing, Instagram Reels, YouTube Shorts, Clapper app, short-form video, video marketing strategy, digital marketing, content repurposing, SME marketing, small business marketing, organic reach, viral content, TikTok for business, marketing trends 2025.

What would it mean for your business if your next Instagram Reel or TikTok video hit a million views?

Viral success is no longer reserved for big brands with deep pockets—it’s a game-changer for local businesses, too. In this episode, we’re revealing the strategies to help your TikTok and Instagram content go viral, attract new customers, and drive sales.

Here’s what we’ll cover:

1. Why Going Viral Matters for SMEs
   Learn how TikTok and Instagram’s massive reach can help you connect with new audiences, build trust, and boost your bottom line—all for little to no cost.

2. Key Ingredients for Viral Content
   From creating engaging hooks to leveraging trends, storytelling, and authentic content, we’ll break down the formula for crafting posts that capture attention and drive shares.

3. TikTok-Specific Tips
   Discover how to participate in challenges, use duets and stitching, and tap into TikTok’s collaborative culture to stand out on the platform.

4. Instagram-Specific Tips
   Master Reels, carousel posts, and influencer collaborations to increase reach and engagement on Instagram.

5. Turning Views into Sales
   Viral content is just the start—learn how to guide viewers to action with strong CTAs, shoppable posts, and lead-generation strategies to turn buzz into measurable results.

   
   

Whether you’re running a cozy café, a boutique shop, or an e-commerce brand, this episode is packed with actionable tips to help you crack the code to viral success.

🎙 Subscribe now to stay ahead in the world of digital marketing! Got questions or a viral success story? Share it with us—we’d love to feature your experience in a future episode.

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com

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SEO/SearchGPT Keywords:
How to go viral on TikTok, Instagram viral strategies, TikTok marketing tips, Instagram Reels for business, viral content tips, local business social media marketing, SME social media tips, creating viral posts, TikTok challenges for businesses, Instagram influencer collaborations, converting viral views into sales, social media call-to-actions, lead generation on Instagram.

In this episode, Adam and Josh dive into 10 marketing hacks that are so clever, they almost feel like they should be illegal—but they’re completely legitimate!

From geo-fencing ads that target your competitor’s customers, to leveraging public data for lead generation, and turning negative reviews into positive PR—these powerful strategies are guaranteed to give your business a competitive edge.

Whether it’s spying on competitors’ ads or using limited-time offers to create urgency, these tricks will help you outsmart the competition, boost engagement, and drive more revenue.

Don’t miss out on these game-changing marketing insights—listen now!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

What if one proven strategy could generate £1 million for your business in just 12 months? In this episode, we unveil the powerful secret behind skyrocketing your revenue through Local SEO.

Whether you’re running a construction business, beauty brand, or any local service, this method is transforming businesses and dominating markets.

🛠️ Key Highlights:

Hosted by SEO experts Josh from Improve My Search Ranking.com and Adam from Website Designers London, who’ve collectively helped businesses generate over £200 million in sales.

💡 Whether you’re new to Local SEO or looking for actionable insights to dominate your market, this episode is packed with proven tactics to drive growth.

Tune in now to discover how to rank higher, attract local customers, and own your market before the competition catches up. Don’t forget to subscribe and leave a review! 🚀

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠

Did you know there’s a social media platform with over 10 million active users in the UK, yet most marketers are barely using it? 🤔 Spoiler alert: it’s not just for recipes or DIY projects.

In this episode, hosts Adam and Josh reveal why this platform is a hidden goldmine for businesses, especially in industries like e-commerce, home decor, fashion, food, and travel. With its high purchase intent, evergreen content lifespan, and lower ad costs, Pinterest is the platform you’ve been overlooking—but shouldn’t.

🎯 Here’s what you’ll learn in this episode:

👩‍💼 Who is this episode for?
Whether you’re a small business owner, a marketer looking for untapped opportunities, or a brand ready to diversify your strategy, this episode will show you how to make Pinterest your secret weapon for growth.

💡 About the Hosts:

📌 Don’t miss out on the platform that could skyrocket your business while your competitors sleep on it. Tune in now and discover how to dominate Pinterest like a pro!

🔗 Subscribe, review, and share this episode with your network to spread the word. Let’s grow together!

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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠