Imagine investing a year into SEO, ranking on Google, and thinking you’re doing everything right—only to realise you’ve wasted thousands targeting the wrong keywords. That’s exactly what happened to one business, costing them £800,000 in lost sales.

In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the biggest keyword mistakes local businesses make and how to fix them.

You’ll learn:

✅ Why keyword research is critical (and how most businesses get it wrong).
✅ How to find high-intent keywords for every service you offer.
✅ The secret to local SEO success – combining services, sectors, and locations for maximum visibility.
✅ How to use Google Keyword Planner to find keywords that actually drive sales.
✅ Why landing pages matter – and how to optimize them for SEO and conversions.

🔍 BONUS: Want our Google Sheet Keyword Research Template? Email us and we’ll send it over!

🚀 Don’t waste money on SEO that doesn’t convert. Tune in and make sure your keywords bring in ready-to-buy customers!

🎧 Listen now and subscribe!

---

📢 Special Offer for Listeners:

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
📧 Adam for Website Design: hello@websitedesigners.london | 🌍 www.websitedesigners.london
📧 Josh for SEO: hello@improvemysearchranking.com | 🌍 www.improvemysearchranking.com

---

Keywords
Local SEO, keyword research, Google rankings, SEO for small businesses, SEO strategy, search engine optimization, local business marketing, digital marketing, Google Keyword Planner, lead generation, ranking on Google, SEO mistakes, SEO landing pages.

Ever wondered if Neil Patel’s SEO advice is really worth the hype—or the hefty price tag? In this episode of The Marketing Podcast for Local Businesses, Josh shares how he paid £8,000 for Neil Patel’s consulting services and got nothing useful in return.

We break down:

✅ What Neil Patel actually does well (content strategy, branding, CTAs)
✅ Why his SEO advice is often too generic for local businesses
✅ What local businesses should focus on instead of guru-style marketing
✅ The right way to structure lead-generation pages for maximum conversions

If you're a small business owner, a local service provider, or someone who’s considering investing in SEO coaching, this episode is a must-listen!

🔊 Tune in now to avoid costly marketing mistakes and learn practical SEO and digital marketing strategies that actually work for local businesses.

🎙 Subscribe to The Marketing Podcast for Local Businesses for weekly insights on SEO, lead generation, website design, and digital marketing strategies tailored for local businesses in the UK.

Neil Patel SEO, Neil Patel review, Neil Patel consulting, SEO for small businesses, local SEO strategy, lead generation for local businesses, digital marketing for local businesses, website conversion tips, call-to-action best practices, SEO guru review, SEO marketing advice, local business lead generation, website design for small businesses, how to rank on Google, SEO lead generation strategies. 🚀

---

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Keywords:

Neil Patel SEO, Neil Patel review, Neil Patel consulting, SEO for small businesses, local SEO strategy, lead generation for local businesses, digital marketing for local businesses, website conversion tips, call-to-action best practices, SEO guru review, SEO marketing advice, local business lead generation, website design for small businesses, how to rank on Google, SEO lead generation strategies

What if the secret to building a billion-dollar business isn’t going big—but starting small? In this episode, we break down how giants like Amazon, Greggs, and Gymshark followed the same simple formula: dominate a niche, then scale strategically.

---

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Keywords:

Niche domination, market strategy, Amazon business model, Gymshark growth strategy, local business growth, small business success, startup scaling tips, business strategy podcast, how to grow your business, build a billion-dollar business, local business marketing, business niche strategy, entrepreneur tips, market expansion strategy, business growth secrets, effective business strategies, entrepreneur podcast, business development for SMEs.