The Mariana Dalto Show Podcast Por Mariana Dalto arte de portada

The Mariana Dalto Show

The Mariana Dalto Show

De: Mariana Dalto
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In the Mariana Dalto Show podcast, she interviews small business owners to share their stories, insights, and strategies for success to help grow your small business.Copyright 2025 The Mariana Dalto Show Economía Marketing Marketing y Ventas
Episodios
  • #100_Leadership and Trust: The Human Factor in Driving Successful AI Integration

    #100_Leadership and Trust: The Human Factor in Driving Successful AI Integration
    Jan 9 2026
    In this episode, Mariana Dalto explores the human and leadership aspects of AI adoption, highlighting the CEO's role in AI governance. She emphasizes building trust, fostering a supportive culture, and providing training for successful integration. Mariana addresses challenges like workforce resistance and the need for talent and emotional readiness. The episode covers political dynamics, the adoption curve, and strategies to guide employees. Mariana underscores leadership development, cultural shifts, and the importance of clarity and trust, offering insights into navigating fear, ethics, and values in the AI journey.
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    13 m
  • #99_Why AI Isn't Recommending You (And How to Fix It in 90-180 Days)

    #99_Why AI Isn't Recommending You (And How to Fix It in 90-180 Days)
    Dec 29 2025
    In this episode, Mariana Dalto explores AI's role in client recommendations and its impact on conversion rates, introducing AEO (Answer Engine Optimization). She explains how AI determines content recommendations, compares SEO and AEO, and evaluates success metrics using the EEAT framework. Mariana shares tactics to boost AI visibility, like building a question bank and creating an FAQ page, and emphasizes consistency across platforms. She discusses tools and timelines for implementing an AEO strategy and steps to test visibility on AI platforms, concluding with insights on establishing authority and her closing remarks.
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    31 m
  • #98_Why Your Digital Marketing Isn't Working: The 10X Frequency Rule Most Business Owners Miss

    #98_Why Your Digital Marketing Isn't Working: The 10X Frequency Rule Most Business Owners Miss
    Dec 25 2025
    In this episode, Mariana Dalto addresses common misconceptions about digital marketing, shedding light on the realities of the field for small business owners. She guides listeners through the process of selecting and utilizing the most effective marketing channels tailored to their specific needs. The discussion emphasizes the art of crafting compelling marketing hooks that capture attention and drive engagement. Mariana further explores strategies for optimizing these hooks through rigorous testing and strategic implementation, offering actionable insights for enhancing marketing efforts. The episode provides a comprehensive overview of digital marketing strategies, concluding with practical takeaways for listeners.
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    21 m
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