Vinexpo America is nearly upon us! This annual event will be in Miami on May 7 & 8.

Host Jimmy Moreland and MHW's Cassidy Poe chat with Vinexposium Director of Overseas Events Grace Ghazale about what to expect and how to get the most out of attending the event.

If you're listening to this the week it releases, it's not too late to register to attend as a visitor! Use MHW's special code VAMERICA25 for discounted registration.

Find out more and register for Vinexpo America: Website

More info about MHW at https://www.mhwltd.com/
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Let's talk mixers! Host Jimmy Moreland and MHW's Cassidy Poe chat with H Ehrmann, Executive Vice President of National Accounts and Chief Mixology Officer at Fresh Victor about the value of partnerships, and how solving the logistical puzzle of refrigerated shipping opened a new world of business.

Find out more about Fresh Victor: Website

More info about MHW at https://www.mhwltd.com/
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We're getting deep into the weeds with this discussion on control state issues. Brigid McCabe and Cassidy Poe join host Jimmy Moreland for a chat with MHW's Control State Team Manager Kristen Cafferata and Director of Product Compliance Maridel Altmann. We dig deep and get specific on this one - if you want some extra reading material on the subject, see MHW's excellent writeup on control states vs. open states.

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In this episode, host Jimmy Moreland and MHW's Cassidy Poe are joined by Margaheata Founders Briana Kovacs and Andrew Hirko to talk about their spicy startup simple syrup brand, and how they've leveraged grass roots marketing and data collection to maximize growth in their home market of Colorado and beyond.

More about Margaheata: Website

More info about MHW at https://www.mhwltd.com/
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Join us for a deep dive into Purity Distillery, and how their strategic, almost scientific approach to marketing and growth has rewarded the brand with sustained success. President and CEO Tate Troelstrup shares valuable insights and advice for brands as well as individuals in the industry with host Jimmy Moreland and MHW's Brigid McCabe.

More about Purity Distillery: Website

More info about MHW at https://www.mhwltd.com/
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There's some exciting news afoot at MHW - the program formerly known as Concept-to-Commercialization has undergone a complete rebrand, and program Head Ian Perez, along with Project Manager Michelle Johnson aka MJ join host Jimmy Moreland to dive into the creative and logistical processes of creating BrandArc.

Returning guests Laura Baddish, founder of The Baddish Group, and Chris Edmunds of United Creatives chat about their roles in the rebrand, and how individual alcohol brands can apply the same thinking and strategies to their own brands.

Want to see the new BrandArc logo before the big marketing push? Pay a visit to Ian's LinkedIn and check out that banner!

See the BrandArc services page: Website

Find out more about The Baddish Group: Website

More info about United Creatives: Website | Instagram

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The MHW Mark Podcast kicks off 2025 with a bang, welcoming leaders from The Tasting Alliance to share advice and insights for brands curious about entering a tasting competition - and how to capitalize on their awards when they win.

The Tasting Alliance's President and Chief Operating Officer Amanda Blue and Chairman and Board Member Toby Blue joins MHW's Brigid McCabe and host Jimmy Moreland to talk about how tasting competitions work, what goes on at awards shows, and how Tasting Alliance Consulting helps brands fill in blind spots.

More about The Tasting Alliance: Website

More info about MHW at https://www.mhwltd.com/
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For the final MHW Mark Podcast episode of 2024, we’ve assembled our largest group discussion ever. A dream team of MHW’s Sales and Marketing experts come together to share their insights on trends and data from this past year, and what we might expect in the industry as we look ahead into 2025.

Host Jimmy Moreland welcomes returning guests Cassidy Poe, Brigid McCabe, Michelle Street Beaudette, and Misha Monticciolo, as well as new friends Joe Nunnink and Brad Buchman.

Want to get on the mailing list mentioned in the episode? Fill in your info here and they'll get you set up.

More info about MHW at https://www.mhwltd.com/
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