MHW Senior Enterprise Account Manager Michelle Street Beaudette joins host Jimmy Moreland to demystify the early steps of importation into the US. We touch on compliance, logistics, and finance concerns for brands looking to make the leap into the American market.

Then, Michelle dusts off her bartender apron and shares another cocktail creation with us - this one a "free-spirited" zero-alcohol option. Make one yourself and share it with us on social media:

Free-Spirited Lavender Haze

• 2oz Three Spirit Livener
• Juice of two lemons
• 3/4oz lavender simple syrup

Shake well with ice, strain into martini glass.
Top with sparkling water and garnish with lemon twist or lavender sprig.

More info about MHW at https://www.mhwltd.com/
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MHW Brand Execution Manager Ian Perez joins host Jimmy Moreland to talk bottles - how to overcome the obstacles brands face and maximize the impact of this important early brand choice. Selecting, sourcing, design, supply chain - it's all in here.

Want to chat with Ian about your brand's bottle options? Send him an email.

More info about MHW at https://www.mhwltd.com/
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MHW Brand Execution experts Ian Perez and Alexa Greco present valuable insights for new and established brands alike. This webinar, hosted by MHW's Cassidy Poe, has been lovingly edited down to give you the highlights by producer Jimmy Moreland.

Don't miss the next webinar, and your chance to do live Q&A with the experts - click the social media links below to stay up to date.

More info about MHW at https://www.mhwltd.com/
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