Episodios

  • TikTok Rolls Out What SMBs Have Been Demanding

    TikTok Rolls Out What SMBs Have Been Demanding
    Jan 26 2026
    Local advertisers have shifted from seeking reach to demanding proof. Reminiscent of a dozen years ago when Facebook revenue exploded, TikTok seems at the same inflection point with a new measurement tool, TikTok Pixel. In this episode, Corey & Gordon Borrell dig into fresh research about businesses obsessed with measurements and reach a counterintuitive insight:The future of local advertising may not belong to just pixels and clicks, but to a smarter, full-funnel mix that includes a dose of good instinct as well. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    19 m
  • Done Waiting, SMBs Turn to DIY, AI, and Clearer ROI

    Done Waiting, SMBs Turn to DIY, AI, and Clearer ROI
    Jan 12 2026
    Gordon and Corey kick off a new season by announcing a new direction for their podcast -- talking directly to local businesses that are screaming for more help with marketing. The hosts cite evidence that many of these businesses no longer trust intermediaries and are turning to technology and self-education. It's both a wake-up call for media and agencies and a renewed commitment by Borrell to directly support the entrepreneurs who drive local economies. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    17 m
  • Local Media's AI Apocalypse

    Local Media's AI Apocalypse
    Dec 30 2025
    Did you know AI has an official "hallucination rate?" Do you know why most AI engines have female voices? Are you aware AI isn't really your friend? Join Corey & Gordon for an entertaining episode that not only puts AI in perspective, but also has AI spitting out some practical advice for media companies. Funny and intriguing, as always. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    24 m
  • Why Bob Pittman Won't Let AI Touch the Mic

    Why Bob Pittman Won't Let AI Touch the Mic
    Dec 15 2025
    From lessons learned at MTV and AOL to what genuinely keeps him up at night as CEO of iHeart, this interview with Bob Pittman offers a rare, straight-talk look at the future of radio, audio, and media leadership from one of the industry’s most influential figures. Corey & Gordon weigh in on the notion that, in a world focused on AI, this CEO sees more value focusing on humans. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    27 m
  • The Death of the Wanamaker Adage? GroundTruth’s CEO Makes Her Case

    The Death of the Wanamaker Adage? GroundTruth’s CEO Makes Her Case
    Dec 1 2025
    Despite decades of digital innovation, advertisers still struggle to measure whether their marketing truly works. Corey & Gordon discuss new survey findings showing that vanity metrics like clicks and "likes" fail to provide real ROI clarity. They interview GroundTruth CEO Rosie O’Meara, who describes a solution: linking precise mobile-based location data and transaction integrations. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    25 m
  • Paypal's Bold Move: Turning Millions of SMB Websites into a Massive Retail Media Network

    Paypal's Bold Move: Turning Millions of SMB Websites into a Massive Retail Media Network
    Nov 17 2025
    While Target, Kroger, and Walmart and other bit stores create their own retail media networks, Paypal plans to one-up them all by democratizing things. Corey & Gordon offer their thoughts on Paypal's plan to facilitate ad placement on millions of SMB websites, sending ad revenue to those small businesses. The episode features an interview with the executive heading it up -- Dr. Mark Grether, SVP and General Manager of Paypal Ads. The hosts conclusion: Hmmm, this might actually work. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    27 m
  • Amazon Tunes In To Partnerships With Local Radio

    Amazon Tunes In To Partnerships With Local Radio
    Nov 3 2025
    In this episode of Local Marketing Trends, Gordon & Corey dive into Amazon’s move into the audio landscape. As Amazon forges partnerships with Spotify, SiriusXM, and traditional AM/FM radio groups, the e-commerce giant is redefining how SMBs can buy geotargeted audio commercials. Gordon sits down with Amazon DSP director Meredith Goldman to explore whether traditional radio should see Amazon as a competitor or a collaborator. The conversation reveals how technology, targeting, and a renewed focus on SMBs are reshaping the ad game. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    24 m
  • Amazon's Latest Delivery: Local Advertising

    Amazon's Latest Delivery: Local Advertising
    Oct 20 2025
    What's Amazon doing in the local advertising space? Beyond offering geotargeted video and display ads on its own massive network, will Amazon make purchasing a radio, TV, or newspaper ad as simple as its "BUY NOW" button? In this episode, Gordon & Corey take their questions to Jennifer Mock Donohue, a former local radio and TV executive now heading up Amazon Local Advertising. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    27 m