The Local Marketing Trends Podcast Podcast Por Gordon Borrell arte de portada

The Local Marketing Trends Podcast

The Local Marketing Trends Podcast

De: Gordon Borrell
Escúchala gratis

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.2023 Borrell Associates, Inc Local Marketing Trends Podcast Economía Marketing Marketing y Ventas Política y Gobierno
Episodios
  • The 'Antichrist' Returns With a Message about Google's Grip on SMBs

    The 'Antichrist' Returns With a Message about Google's Grip on SMBs
    Mar 30 2026
    Agency owner Jessica Reyna returns to the show for a third time with a no-holds-barred look at what actually drives results in local advertising. From dismantling the “last-click” obsession to exposing how businesses get trapped by platforms like Google, she challenges conventional wisdom with sharp, practical insights. Expect a surprise at the end, when Gordon grills her on which traditional forms of media she still buys. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
    Más Menos
    32 m
  • With a Little Training, AI Marketing 'Interns' Could Supplant Agencies & Media Advisors

    With a Little Training, AI Marketing 'Interns' Could Supplant Agencies & Media Advisors
    Mar 16 2026
    AI is quickly becoming a marketing advisor for small businesses -- perhaps even replacing ad agencies and trusted media advisors. But there are pitfalls. SMB marketing maven Shannon Kinney signs in as guest co-host for this episode and explains why businesses need to think of AI as a happy intern, a powerful assistant that needs training and direction to deliver real results. The conversation also explores how AI can empower small businesses to handle more marketing themselves while increasing the need for strategic advisors who add real insight. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
    Más Menos
    24 m
  • Defying Gravity, Out of Home is Set for Even Bigger Growth

    Defying Gravity, Out of Home is Set for Even Bigger Growth
    Mar 2 2026
    Despite the narrative that traditional media is shrinking, one channel continues to grow. In this episode, Gordon & Corey explore why out-of-home advertising is defying gravity and how new technology is opening the door for more SMBs to buy. The show features an interview with out-of-home expert Dave Rivera from Vistar Media, which is making Digital OOH widely available through its programmatic platform. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
    Más Menos
    30 m
Todavía no hay opiniones