The Local Marketing Trends Podcast Podcast Por Gordon Borrell arte de portada

The Local Marketing Trends Podcast

The Local Marketing Trends Podcast

De: Gordon Borrell
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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.2023 Borrell Associates, Inc Local Marketing Trends Podcast Economía Marketing Marketing y Ventas Política y Gobierno
Episodios
  • TikTok Rolls Out What SMBs Have Been Demanding

    TikTok Rolls Out What SMBs Have Been Demanding
    Jan 26 2026
    Local advertisers have shifted from seeking reach to demanding proof. Reminiscent of a dozen years ago when Facebook revenue exploded, TikTok seems at the same inflection point with a new measurement tool, TikTok Pixel. In this episode, Corey & Gordon Borrell dig into fresh research about businesses obsessed with measurements and reach a counterintuitive insight:The future of local advertising may not belong to just pixels and clicks, but to a smarter, full-funnel mix that includes a dose of good instinct as well. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    19 m
  • Done Waiting, SMBs Turn to DIY, AI, and Clearer ROI

    Done Waiting, SMBs Turn to DIY, AI, and Clearer ROI
    Jan 12 2026
    Gordon and Corey kick off a new season by announcing a new direction for their podcast -- talking directly to local businesses that are screaming for more help with marketing. The hosts cite evidence that many of these businesses no longer trust intermediaries and are turning to technology and self-education. It's both a wake-up call for media and agencies and a renewed commitment by Borrell to directly support the entrepreneurs who drive local economies. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    17 m
  • Local Media's AI Apocalypse

    Local Media's AI Apocalypse
    Dec 30 2025
    Did you know AI has an official "hallucination rate?" Do you know why most AI engines have female voices? Are you aware AI isn't really your friend? Join Corey & Gordon for an entertaining episode that not only puts AI in perspective, but also has AI spitting out some practical advice for media companies. Funny and intriguing, as always. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.
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    24 m
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