Don't be afraid of the word Luxury, it is not about big price tags, it is about the experience and treating your clients the way they have always wanted to be appreciated.I sat down with Kayla Fotta, founder of Par Excellence Marketing, and she did not come to play. Kayla specializes in helping luxury brands cut through the noise with high-impact digital marketing, web design, and SEO strategies that actually give people the client experience they deserve. She's not just talking theory either; she's built a full-service marketing agency around getting real results for real businesses. She has been through it all, the ups and downs, and will talk to you about how to establish a successful business with diligence and intention. We get into what most small business owners get completely wrong about marketing, why showing up randomly online is costing you clients, and how to build a strategy that works even when you're not in the room. If you've ever felt like marketing is a full-time job you didn't sign up for, you'll want to stick around for this one.In this episode:-What luxury marketing can teach ANY business owner about standing out-Why your website might be invisible (and what to do about it)-SEO basics that small businesses can actually use-How to build a marketing strategy that doesn't require you to be online 24/7-The mindset shift that separates businesses that grow from those that just stay busyWhether you're a realtor, a restaurant owner, or just someone who typed "how to get more customers" into Google at midnight, this conversation is going to hit home.🔗 Connect with Kayla:Website: https://parexcellencemarketing.comLinkedIn: https://www.linkedin.com/in/kayla-fotta/📅 Want a quick look at your own marketing strategy? Grab a free 15-minute chat here: https://calendly.com/livelocalteam/15-minute-marketing-analysis#SmallBusinessMarketing #SEOForBusinessOwners #DigitalMarketingTips #MarketingStrategy #LuxuryMarketing #LocalBusinessMarketing #LiveLocalMarketing #HowToMarketYourBusiness #MarketingPodcast #businessgrowth

Data is only useful when you know all of the variables. In this Interview with Omprakash Asnani, we discuss how vital the A/B Test is for your business and more!Most people think community building is about posting more and showing up online. Om Asnani has a different perspective, which focuses on data results and adjusting based on what you find.In this episode, I sit down with Omprakash Asnani, founding team member and Head of Community & Learning Experiences at GrowthSchool, one of India's fastest-growing EdTech platforms backed by Sequoia Capital and Owl Ventures. Om has built and scaled communities that actually engage after adjusting and learning, from co-founding Atrangi Community to leading AI masterminds through Outskill, to being selected for the prestigious Google for Startups AI First 2025 program he has mastered how to read your marketing.We get into the real stuff: how to turn strangers into loyal communities, why most business owners are building audiences instead of relationships, what warm marketing actually looks like at scale, and how AI is changing the way people learn and connect.Whether you're a local business owner, a coach, a realtor, or anyone trying to grow without burning out on cold outreach, this conversation is going to hit different.In this episode:-Why community beats content every single time-The difference between followers and real connections-How GrowthSchool scaled to millions of learners through relationships-What AI tools Om uses to make learning and community sticky-Lessons from the Google for Startups AI program-How warm marketing strategies translate across ANY industryConnect with Omprakash Asnani on LinkedIn: https://www.linkedin.com/in/omasnani/Learn more about GrowthSchool: https://growthschool.io👉 Want to see if your marketing is actually working? Grab a free 15-minute analysis: https://calendly.com/livelocalteam/15-minute-marketing-analysis#CommunityBuilding #WarmMarketing #GrowthSchool #OmprakashAsnani #LocalBusiness #MarketingStrategy #AIMarketing #EdTech #EntrepreneurInterview #LiveLocalMD ##SmallBusinessMarketing #BuildYourCommunity #OnlineLearning #BusinessGrowth #MarketingCoach

**50th EPISODE and BONUS EPISODE** I wanted to the 50th episode to be a special guest, one full of experience, knowledge, and invaluable marketing strategy for you...In Episode 50 of the Live Local Podcast, Nikitas Tsoukales of RealTop Digital breaks down how to actually build predictable lead generation using SEO, ads, and smart funnel strategy.If you’re tired of posting, boosting, and hoping…let's talk about strategy, not spray and pray.In this episode:• How to turn marketing into a repeatable system• When to use SEO vs Google Ads vs social• Why most businesses waste money on marketing• How to fix your funnel so leads actually convert-Connect with Nikitas:https://realtop.com/https://www.linkedin.com/in/nikitast/And if you want more leads without cold outreach?

Try the 5 Day Challenge, which tests your marketing skills and helps you decide if you are a referral marketer:https://www.livelocalwarmmarketing.com

#digitalmarketing #marketingstrategy #businessgrowth #smallbusinessgrowth

Planning an event sounds simple…until it's not. As one of the most effective way to bring people together, connect with business owners, and rack up the leads, events can do it all (you just have to do them right).

In his second interview debut, I break down an effective event with George Percy and discuss what it really takes to plan and execute a successful event, especially at scale.

From international campaigns to large audience experiences, George brings a global perspective on how events are evolving and why most businesses get them wrong.

In this episode, we dive into:

• How to plan an event that people actually want to attend

• The biggest mistakes businesses make when organizing events

• How to use events to build real relationships, not just attendance

• What separates small events from high-impact, large-scale experiences

• The role of digital strategy before, during, and after your event

If you are an entrepreneur, business owner, or marketer trying to use events to grow your brand, this conversation will give you a smarter way to think about it.

Because a great event is not always about filling a room, it is about creating a moment people remember, and a connection that lasts.

Learn more about George Percy:

https://www.georgepercy.com/

And don't forget to subscribe to get the next marketing episode; you won't want to miss the insights and practical strategy from experts out in the field doing the work.

I spend all of my time as an entrepreneur finding ways to think outside of the box, but Mark uses his genius to help businesses fit inside boxes!

In this episode, I sit down with Mark Stern, founder of Custom Box Agency, to break down how he built a business rooted in strategy, discipline, and experience, much like the world of boxing itself.

Mark shares how his approach goes far beyond products or services. It is about designing moments that turn customers into loyal fans.

His company has helped brands dramatically increase conversions and retention by creating physical, memorable experiences that extend beyond the screen.

In this episode, you will learn:

-Why most businesses lose before the fight even starts

-How to turn your customer journey into a knockout experience

-The hidden connection between discipline, boxing, and business success

-How physical experiences can outperform digital noise

-What it really takes to build loyal, long-term customers

This is not about working harder, it is about finding your creative inside of a business box.

👉 Learn more about Mark Stern and his work: https://customboxagency.com/

If you are ready to stop chasing cold leads and start building real connections, check out the Live Local 5 Day Challenge:

https://www.LiveLocalWarmMarketing.com#Entrepreneurship

#MarketingStrategy #CustomerExperience #BoxingBusiness #BrandStrategy #SmallBusinessGrowth #ReferralMarketing #BusinessPodcast #MarketingTips #LeadGeneration

*BONUS EPISODE*

Mike spins amazing stories of experience, of lessons learned from his years in sales and marketing. How to work with clients, deal with your competitors and how to create work-life balance...this is an interview you will want to get into.

I sat down with Mike Konrad, the founder of Aqueous Technologies and the voice behind the "Reliability Matters" podcast.

With over 35 years in the electronics manufacturing industry, Mike is a world-renowned expert on circuit assembly cleanliness and reliability.

He has shifted his marketing from trade shows to referral networking, and we talk about the lessons learned the hard way.

We dive deep into the technical challenges of selling modern electronics and Mike’s journey as "The Reluctant Entrepreneur."

In this interview, we cover topics such as The Reluctant Entrepreneur: Mike’s personal philosophy on starting a business from uncertainty to unstoppable success. Why "Reliability Matters more now than ever in a global supply chain and a lot of fun stories along the way

🔗 Connect with Mike Konrad, website:

https://www.mikekonrad.com/

LinkedIn:

https://www.linkedin.com/in/mtkonrad/

Reliability Matters Podcast: https://open.spotify.com/show/3QiHEDJV5Kn6N6bZonriMq?si=1f56b7b8cee74d21

Mike’s Book: The Reluctant Entrepreneur

https://www.audible.com/pd/The-Reluctant-Entrepreneur-Audiobook

And be sure to subscribe for more, fast-paced lessons coming from experts who have been through it all, so you don't have to.

How do you transform a business from a "best-kept secret" into a market leader and then overcome problems that would tank most companies?In this episode, we sit down with Joel Keith, the founder of ASP Branding, to discuss the intersection of brand identity, digital strategy, and authority building.Joel shares his expert insights on how businesses can leverage the "ASP" framework (Authority, Strategy, and Performance) to dominate their niche and attract high-value clients. Whether you’re a startup founder or an established entrepreneur, this interview provides a roadmap for building a brand that lasts.🚀 In this interview, we cover:The fundamental pillars of Brand Authority.How to align your digital strategy with your long-term business goals.Common branding mistakes that are costing you revenue.The future of SEO and brand positioning in a crowded market.Joel’s journey in founding ASP Branding and his advice for growth.🔗 Connect with Joel Keith:Website: https://www.aspbranding.com/LinkedIn: / joel-keith-594290187 And don't forget to subscribe and share to get more fast-paced, action heavy epsiode with industry leaders.

Stop Trying to Be the Expert, Start Becoming the Most Trusted Name in Your Community

Everyone is shouting, “I’m the best," but not to burst your bubble, nobody’s listening yet because you have not given them reason to.

In this Office Hours replay, we break down a smarter strategy:

How to brand yourself as the Local Giver, the person everyone trusts, refers, and remembers.

If your content feels invisible or your marketing isn’t turning into real relationships, this is your shift.

What You’ll Learn:

-Why trying to “look like an expert” is actually hurting your business

-The real reason self-promotion pushes people away

-How to become the most valuable person in your local network

3 Simple Strategies You Can Use This Week:

1. Promote Others Consistently: Shine the spotlight on local businesses; tag them, support them, connect them be their ally.

You become the hub, not the salesperson

2. Build a Local Content Hub: Create content people actually rely on and feature local spots, events, businesses, tips

Give your audience a reason to keep coming back

3. Time + Repetition Wins: Define your message, values, and identity, then repeat it until people can say it for you

Consistency beats creativity every time

People don’t follow experts anymore. They follow people who help them win. And when you shift from “look at me” to “how can I help,” you stop chasing leads… and start attracting them.

Ready to Build This Into a System? Try the FREE 5 Day Challenge and turn this into a repeatable referral machine:

https://www.LiveLocalWarmMarketing.com