Don't be afraid of the word Luxury, it is not about big price tags, it is about the experience and treating your clients the way they have always wanted to be appreciated.I sat down with Kayla Fotta, founder of Par Excellence Marketing, and she did not come to play. Kayla specializes in helping luxury brands cut through the noise with high-impact digital marketing, web design, and SEO strategies that actually give people the client experience they deserve. She's not just talking theory either; she's built a full-service marketing agency around getting real results for real businesses. She has been through it all, the ups and downs, and will talk to you about how to establish a successful business with diligence and intention. We get into what most small business owners get completely wrong about marketing, why showing up randomly online is costing you clients, and how to build a strategy that works even when you're not in the room. If you've ever felt like marketing is a full-time job you didn't sign up for, you'll want to stick around for this one.In this episode:-What luxury marketing can teach ANY business owner about standing out-Why your website might be invisible (and what to do about it)-SEO basics that small businesses can actually use-How to build a marketing strategy that doesn't require you to be online 24/7-The mindset shift that separates businesses that grow from those that just stay busyWhether you're a realtor, a restaurant owner, or just someone who typed "how to get more customers" into Google at midnight, this conversation is going to hit home.🔗 Connect with Kayla:Website: https://parexcellencemarketing.comLinkedIn: https://www.linkedin.com/in/kayla-fotta/📅 Want a quick look at your own marketing strategy? Grab a free 15-minute chat here: https://calendly.com/livelocalteam/15-minute-marketing-analysis#SmallBusinessMarketing #SEOForBusinessOwners #DigitalMarketingTips #MarketingStrategy #LuxuryMarketing #LocalBusinessMarketing #LiveLocalMarketing #HowToMarketYourBusiness #MarketingPodcast #businessgrowth

Data is only useful when you know all of the variables. In this Interview with Omprakash Asnani, we discuss how vital the A/B Test is for your business and more!Most people think community building is about posting more and showing up online. Om Asnani has a different perspective, which focuses on data results and adjusting based on what you find.In this episode, I sit down with Omprakash Asnani, founding team member and Head of Community & Learning Experiences at GrowthSchool, one of India's fastest-growing EdTech platforms backed by Sequoia Capital and Owl Ventures. Om has built and scaled communities that actually engage after adjusting and learning, from co-founding Atrangi Community to leading AI masterminds through Outskill, to being selected for the prestigious Google for Startups AI First 2025 program he has mastered how to read your marketing.We get into the real stuff: how to turn strangers into loyal communities, why most business owners are building audiences instead of relationships, what warm marketing actually looks like at scale, and how AI is changing the way people learn and connect.Whether you're a local business owner, a coach, a realtor, or anyone trying to grow without burning out on cold outreach, this conversation is going to hit different.In this episode:-Why community beats content every single time-The difference between followers and real connections-How GrowthSchool scaled to millions of learners through relationships-What AI tools Om uses to make learning and community sticky-Lessons from the Google for Startups AI program-How warm marketing strategies translate across ANY industryConnect with Omprakash Asnani on LinkedIn: https://www.linkedin.com/in/omasnani/Learn more about GrowthSchool: https://growthschool.io👉 Want to see if your marketing is actually working? Grab a free 15-minute analysis: https://calendly.com/livelocalteam/15-minute-marketing-analysis#CommunityBuilding #WarmMarketing #GrowthSchool #OmprakashAsnani #LocalBusiness #MarketingStrategy #AIMarketing #EdTech #EntrepreneurInterview #LiveLocalMD ##SmallBusinessMarketing #BuildYourCommunity #OnlineLearning #BusinessGrowth #MarketingCoach

**50th EPISODE and BONUS EPISODE** I wanted to the 50th episode to be a special guest, one full of experience, knowledge, and invaluable marketing strategy for you...In Episode 50 of the Live Local Podcast, Nikitas Tsoukales of RealTop Digital breaks down how to actually build predictable lead generation using SEO, ads, and smart funnel strategy.If you’re tired of posting, boosting, and hoping…let's talk about strategy, not spray and pray.In this episode:• How to turn marketing into a repeatable system• When to use SEO vs Google Ads vs social• Why most businesses waste money on marketing• How to fix your funnel so leads actually convert-Connect with Nikitas:https://realtop.com/https://www.linkedin.com/in/nikitast/And if you want more leads without cold outreach?

Try the 5 Day Challenge, which tests your marketing skills and helps you decide if you are a referral marketer:https://www.livelocalwarmmarketing.com

#digitalmarketing #marketingstrategy #businessgrowth #smallbusinessgrowth