Want to go from unknown to unforgettable in 44 simple steps?

Check out my Personal Brand Checklist.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Melina Palmer, the founder of The Brainy Business and  the translator between brain science and business strategy. They delve into  how behavioral science can make you more influential in business and beyond.

The discussion emphasizes  that true influence lies in understanding how people think, not just what they say. Melina unlocks some of our brains' secrets so you can have a greater impact on the choices that people make, including your own, without being manipulative. She also shares the truth about pricing so you can be paid what you're worth.

Episode Breakdown:

03:00 The power of music and Melina's relationship with it

06:57 Approaching the world with thoughtfulness and curiosity

10:04 Ways you can get in the way of your goals and how to turn this around

14:00 What makes Melina (and others) reject LinkedIn connection requests

16:10 The two systems of the brain, and which one you need to sell to

19:52 A strategy that works for influencing choices and one that doesn't

21:46 What you need to understand to be able to nudge people into action

26:29 Essential steps to get more listeners for your podcast

32:46 The truth about profitable pricing

37:01 Overcome the hesitation and fear behind raising your prices

40:45 The "I'll Start Monday" Effect and how to set better goals

44:47 How Melina helps clients effectively incorporate changes

47:15 Time-saving strategies for thoughtful and effective communication

53:03 How to not only get people's attention but also be remembered

56:15 When shifting one little thing changes everything

1:01:33 Lessons from solving escape rooms

1:04:53 A letter to Melina Palmer’s younger self

From Our Guest:

Website

LinkedIn

Youtube

Facebook

Instagram

Get the book "What Your Customer Wants and Can't Tell You" and more.

Listen to The Brainy Business Podcast.

Watch Melina's TEDxPortland Talk.

Catch up with my interview with Nelson Dellis in episode 14 of the podcast.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

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Want to go from unknown to unforgettable in 44 simple steps?

Check out my Personal Brand Checklist.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Stephen Shedletzky,  a global keynote speaker, a leadership coach, and the author of Speak Up Culture, a book that's redefining how we think about psychological safety and organizational influence.

They delve into leadership, influence, and, more specifically, how to create a speak-up culture that empowers and impacts change, whether in one-to-one conversations, within our families, communities, or companies.

The discussion emphasizes that influence doesn't start when you talk; it starts when others feel they can. Stephen provides the key to effective influence, as well as powerful, tactical insights on how anyone can build cultures where people actually want to speak up and leadership is strong.

Episode Breakdown:

03:21 The peak and valley experiences in the pursuit of fulfillment

08:25 Shed's journey of overcoming a stutter and using his own voice

15:44 Incorporate ideas and actions of others into your life in your own way

18:17 Powerful lessons from working with Simon Sinek

22:50 The definition of a speak-up culture

27:57 What a speak-up culture is not and what it actually entails

30:35 Curiosity and understanding others are key to effective influence

32:36 Don't just pitch to prospects, create a speak-up culture

38:10 How to create a healthy speak-up culture at scale

44:34 Influence and leadership versus extroversion and charisma

46:47 How to scale the experience and the impact of a community

49:46 Creating a speak-up culture at home and other parenting tips

56:07 Shed's definition of leadership and what makes a leader good or bad

1:04:53 A letter to Stephen Shedletzky’s younger self

From Our Guest:

Website

LinkedIn

Youtube

X

Instagram

Get the book, Speak-Up Culture.

Learn more about Dr. Beccky Kennedy's Good Inside parenting support.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want prospects to become customers and passers-by to become fans?

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In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.

He delves into identity-driven influence. The discussion emphasizes that we shouldn't try to convince people and force logic on them, we should speak to their identity instead.

Howie provides a three-step framework that  will help you influence people to take an action without resistance because it's in accordance with their identity, as well as the reason why identity is the linchpin of behavior, and the benefits of this identity-based approach to influence.

Episode Breakdown:

02:47 The Texan anti-littering campaign that changed the game

04:00 Why this strategic influence technique is so powerful

05:04 Step 1: Find and align with their values

07:10 Step 2: Use identity-based language

08:18 Step 3:  Start with a proof move

09:25 What identity-driven influence does

From Me:

Website

LinkedIn

Instagram

Legendary Quotes:

“ Influence doesn't come from pushing, it comes from reflecting. So, less convincing and more speaking to who they already believe they are.” – Howie Chan

“ There is this false myth that change is hard. We resist change. People actually don't resist change, they resist the behavior that feels misaligned with their identity.” – Howie Chan

“ That's what identity-driven influence does. It doesn't feel like change. It just feels like acting truthfully to who they saw themselves as right from the beginning.” – Howie Chan

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want prospects to become customers and passers-by to become fans?

Sign up for Behavior Blueprint, my FREE 7-day email course.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Karen Eber, a storyteller, author, TED and Keynote speaker, and leadership consultant who has educated and inspired over three million globally. They delve into storytelling and the fact that it's not just an art, it's also a science that can be applied to amplify your message and  move people, not just inform them.

The discussion emphasizes that great storytelling isn't about you, it's about your audience and truly connecting with them. Karen provides the science behind storytelling, ways to hack the five factory settings of the brain, debunks common myths, and a step-by-step guide on how to put together a compelling story, either beforehand or on the fly.

 Episode Breakdown:

03:28 Karen's story of culture and tradition in the Marching Chiefs

06:07 How stories influence our brains and decisions

09:55 Leverage the power of internal stories

15:38 The do's and don'ts of effective storytelling for diverse audiences

19:03 Harness the 5 factory settings of the brain to hack the art of storytelling

28:45 Make people pay attention with this tip

30:00 Putting together the perfect story about the power of branding for skeptics

45:46 What relatable conflict actually looks like

48:39 Use prepared stories, but always connect them to the audience

51:15 How to structure the perfect story on the fly

54:36 Don't rely on just one epic story, and beware of this common mistake

1:00:06 Disco balls, fun metaphors, and visual aids

1:02:53 When to tell and when not to tell stories

1:04:47 A letter to Karen Eber’s younger self

From Our Guest:

Website

LinkedIn

Youtube

Instagram

Get the book, The Perfect Story.

Watch Karen's blockbuster TED Talk.

Legendary Quotes:

“ What neuroscientists have found is that we do make decisions subconsciously based on our long-term memory of knowledge and experiences, and these emotions and stories connect to that and can help shape people's decision making.” – Karen Eber

“ When you hear somebody talking and they're really using interesting language, interesting expressions, the brain pays attention. So, don't be afraid to be unique in what you're saying.” – Karen Eber

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want to go from unknown to unforgettable in 44 simple steps?

Check out my Personal Brand Checklist.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Simon Alexander,  a life coach, a bestselling author, speaker, and guide for thousands of people seeking more energy, more clarity, and more impact.

They delve into how you can step away from being a minor character in someone else's journey and step into being the hero of the story you actually want to live. The discussion emphasizes that  we don't need to wait for clarity to take action because we gain clarity through  awareness, curiosity, and the willingness to experiment. So, don't wait.

Simon provides poignant questions to help you break free from autopilot, get crystal clear on what you want, and stand out on the path you choose. He also shows the importance of caring for our energy levels across all four dimensions – physical, mental, emotional, and spiritual – instead of just the physical.

Episode Breakdown:

03:29 A profound message to help get you through challenging times

07:26 Why you're stuck in autopilot and how to effectively break free

11:41 Self-awareness and redesigning your environment for success

13:57 How to become more self-aware (without hitting rock bottom)

16:41 The Lehman Brothers collapse: a blessing in disguise

20:36  Find out what you truly want through curiosity

27:03 How to stand out amongst the noise

30:41 Will you be replaced by the rise of AI?

34:13 Collapse the gap between the life you're living and the life you want

38:15 The path to abundance: gratitude

41:14 An exercise to tap into who you really are and find alignment

43:18 What stops us from moving towards the life we know we want

45:00 Being afraid of our power and the real challenge of being successful

47:53 Happiness and achievement are not one and the same

52:14 Three questions to unlock the path to the life you want

56:39 What Simon's late mother would say about his chosen path

58:25 A letter to Simon Alexander’s younger self

From Our Guest:

Website

LinkedIn

Instagram

Get the book, Energize.

Check out Simon's LinkedIn post from a year ago.

Watch Simon's first YouTube video.
Catch up with my interview with Will Storr in episode 17 of the podcast.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want prospects to become customers and passers-by to become fans?

Sign up for Behavior Blueprint, my FREE 7-day email course.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Dr. Liane Davey, also known as the team doctor. She's the one companies call when teams start breaking down, falling sick, and going off the deep end.

They delve into what makes a team work well, why yours might be going sideways, and what you can do to change your team from any seat at the table. The discussion emphasizes that you will only change your team if you're willing to change yourself first.

Liane provides some powerful frameworks that will allow you to build solid trust with others, speak truth to power and handle conflict with your boss, understand the types of toxic teams out there and how you can best change them. She also provides tips on how to deal with tension and friction within a team and a question that stops conflict in its tracks.

Episode Breakdown:

04:38 Liane's badass parents and their influence on her

07:37 Finding the courage to be fully Liane in public

11:33 The counterintuitive fact that trust and connection come from vulnerability

14:44 The magic pairing: vulnerability and accountability

16:59 The 4 layers of trust and how you're probably eroding it

20:12 Building trust within complex team dynamics

22:19 The difference between a team and a community

26:19 The concept of Thought Load and how we need to protect ourselves from it

29:30 The 6 toxic team archetypes

33:22 How you can change your team from any seat at the table

36:52 Conflict debt, and Liane's journey with conflict at work

40:51 How to handle conflict with your boss and  change the trajectory of your team

46:34 Why we suck at working together and the value of getting good at it

51:00 Tips for dealing with tension and friction within a team

56:51 The truth about stoicism and accountability (they're not what you think)

59:31 The question that stops conflict in its tracks

1:03:14 A letter to Liane Davey’s younger self

From Our Guest:

Website

LinkedIn

Youtube

X

Facebook

Get the book, The Good Fight, and You First.

Watch Liane's video, How To Handle Conflict With Your Boss (Step by Step).

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

📩 TryLegend Letters.

In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.

He delves into easy and ethical ways in which we can change minds and influence a yes if we put in the effort, because your next big opportunity could hinge on a single word (or even letter).

The discussion emphasizes how small changes can affect large outcomes. Howie provides  three tiny changes that you can make to your messaging and communication that will open more doors and wallets and lead to greater impact.

Episode Breakdown:

02:10 The typo that changed everything

03:55 The Pratfall Effect

04:50 Influence with ethics

06:26 Tip #1: Effort

08:54 Tip #2: Specificity

09:54 Tip #3: Free to refuse

From Me:

Website

LinkedIn

Instagram

To see the true impact of a single letter, check out my post without the typo and the original post with the typo.

Legendary Quotes:

“Tiny changes can make a big difference. And most of the time we don't even know what those things are.” – Howie Chan

“ I'm not talking about manipulation here. I am talking about influence with ethics, which is you're not hiding anything, you're not being untruthful in anything, but you are providing information in a way that's easier to digest, easier for people to take action.” – Howie Chan

“ These tips don't work every single time. Don't use them all the time. Context is infinitely important. So, know your audience, know the context.” – Howie Chan

👍 Follow, subscribe, and don’t forget to leave a rating and review!

Produced by Ideablossoms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Katelyn Bourgoin, the buyer psychologist, creator of the acclaimed Why We Buy newsletter, who has built an audience of 280,000 marketing geeks around the world.

They delve into Katelyn's tough but life-changing journey of  building and shutting down a venture-backed startup, creating a new path that aligned with her dreams, as well as some game-changing buyer psychology concepts to help you build authority and become influential.

The discussion emphasizes the importance of garnering the right type of attention because attention is the gateway to trust, and trust is the gateway to everything else. Katelyn provides buyer insights, some challenging but necessary questions, and practical techniques to help you become unignorable, influential, and sell more.

Episode Breakdown:

03:12 How Katelyn ended up killing her startup

07:07 The crazy surprises that came afterward

13:53 The birth and evolution of Customer Camp

18:27 How ‘Why We Buy’ became the business

23:33 Jobs to be done and other customer insights that shaped Why We Buy

27:36 Using behavioral science to influence others (including toddlers)

31:07 The difference between influence and attention

33:05 The hard choice behind building authority and becoming influential

37:32 How to become Unignorable

43:11 The role of reactance, envy, and mimetic desire in our choices

49:04 The 7 F's of attention and other techniques for building influence

59:02 Why shortcuts sabotage your influence

1:04:21 Wallet-opening words and numbers

1:08:19 The 80/20 of influencing buyers

1:09:51 A letter to Katelyn Bourgoin’s younger self

From Our Guest:

Website

LinkedIn

X

Join over 63,353 marketing geeks in the Why We Buy Newsletter.

Get the book, Wallet-Opening Words.

Check out Katelyn's blog post about killing her startup.

Participate in Katelyn's Pre-selling with Pre-suasion email challenge.

Want prospects to become customers and passers-by to become fans?

Sign up for Behavior Blueprint, my FREE 7-day email course.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.