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Check out my Personal Brand Checklist.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Melina Palmer, the founder of The Brainy Business and  the translator between brain science and business strategy. They delve into  how behavioral science can make you more influential in business and beyond.

The discussion emphasizes  that true influence lies in understanding how people think, not just what they say. Melina unlocks some of our brains' secrets so you can have a greater impact on the choices that people make, including your own, without being manipulative. She also shares the truth about pricing so you can be paid what you're worth.

Episode Breakdown:

03:00 The power of music and Melina's relationship with it

06:57 Approaching the world with thoughtfulness and curiosity

10:04 Ways you can get in the way of your goals and how to turn this around

14:00 What makes Melina (and others) reject LinkedIn connection requests

16:10 The two systems of the brain, and which one you need to sell to

19:52 A strategy that works for influencing choices and one that doesn't

21:46 What you need to understand to be able to nudge people into action

26:29 Essential steps to get more listeners for your podcast

32:46 The truth about profitable pricing

37:01 Overcome the hesitation and fear behind raising your prices

40:45 The "I'll Start Monday" Effect and how to set better goals

44:47 How Melina helps clients effectively incorporate changes

47:15 Time-saving strategies for thoughtful and effective communication

53:03 How to not only get people's attention but also be remembered

56:15 When shifting one little thing changes everything

1:01:33 Lessons from solving escape rooms

1:04:53 A letter to Melina Palmer’s younger self

From Our Guest:

Website

LinkedIn

Youtube

Facebook

Instagram

Get the book "What Your Customer Wants and Can't Tell You" and more.

Listen to The Brainy Business Podcast.

Watch Melina's TEDxPortland Talk.

Catch up with my interview with Nelson Dellis in episode 14 of the podcast.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

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Hosted by Ausha. See ausha.co/privacy-policy for more information.

Want to go from unknown to unforgettable in 44 simple steps?

Check out my Personal Brand Checklist.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Stephen Shedletzky,  a global keynote speaker, a leadership coach, and the author of Speak Up Culture, a book that's redefining how we think about psychological safety and organizational influence.

They delve into leadership, influence, and, more specifically, how to create a speak-up culture that empowers and impacts change, whether in one-to-one conversations, within our families, communities, or companies.

The discussion emphasizes that influence doesn't start when you talk; it starts when others feel they can. Stephen provides the key to effective influence, as well as powerful, tactical insights on how anyone can build cultures where people actually want to speak up and leadership is strong.

Episode Breakdown:

03:21 The peak and valley experiences in the pursuit of fulfillment

08:25 Shed's journey of overcoming a stutter and using his own voice

15:44 Incorporate ideas and actions of others into your life in your own way

18:17 Powerful lessons from working with Simon Sinek

22:50 The definition of a speak-up culture

27:57 What a speak-up culture is not and what it actually entails

30:35 Curiosity and understanding others are key to effective influence

32:36 Don't just pitch to prospects, create a speak-up culture

38:10 How to create a healthy speak-up culture at scale

44:34 Influence and leadership versus extroversion and charisma

46:47 How to scale the experience and the impact of a community

49:46 Creating a speak-up culture at home and other parenting tips

56:07 Shed's definition of leadership and what makes a leader good or bad

1:04:53 A letter to Stephen Shedletzky’s younger self

From Our Guest:

Website

LinkedIn

Youtube

X

Instagram

Get the book, Speak-Up Culture.

Learn more about Dr. Beccky Kennedy's Good Inside parenting support.

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

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Sign up for Behavior Blueprint, my FREE 7-day email course.

In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us, so you can live your version of legendary.

He delves into identity-driven influence. The discussion emphasizes that we shouldn't try to convince people and force logic on them, we should speak to their identity instead.

Howie provides a three-step framework that  will help you influence people to take an action without resistance because it's in accordance with their identity, as well as the reason why identity is the linchpin of behavior, and the benefits of this identity-based approach to influence.

Episode Breakdown:

02:47 The Texan anti-littering campaign that changed the game

04:00 Why this strategic influence technique is so powerful

05:04 Step 1: Find and align with their values

07:10 Step 2: Use identity-based language

08:18 Step 3:  Start with a proof move

09:25 What identity-driven influence does

From Me:

Website

LinkedIn

Instagram

Legendary Quotes:

“ Influence doesn't come from pushing, it comes from reflecting. So, less convincing and more speaking to who they already believe they are.” – Howie Chan

“ There is this false myth that change is hard. We resist change. People actually don't resist change, they resist the behavior that feels misaligned with their identity.” – Howie Chan

“ That's what identity-driven influence does. It doesn't feel like change. It just feels like acting truthfully to who they saw themselves as right from the beginning.” – Howie Chan

It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽

Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted by Ausha. See ausha.co/privacy-policy for more information.