Whether you’re a podcast host, a business owner looking to expand your reach, or both—this episode is your roadmap to turning conversations into conversions.

In this episode, I sit down with podcast monetization strategist Marcy Page to unpack powerful strategies for turning podcast appearances into qualified business leads.

With six years of experience as a podcast manager, Marcy shares actionable insights on how to use guesting—not just to grow your visibility—but to build authentic relationships that convert.

We break down my WOW Strategy (Where Others Watch)—a proven method for growing your show and your business by featuring guests who already speak to your ideal audience.

Marcy dives deep into how to identify the right shows to appear on, align your messaging with your goals (like promoting a product or service), and position yourself as the expert your audience has been waiting for.

Whether you’re a podcast host, a business owner looking to expand your reach, or both—this episode is your roadmap to turning conversations into conversions.

🔑 What You'll Learn:

Why guesting is a free, high-trust marketing strategy

How to pick shows that align with your target audience

What makes a pitch stand out to podcast hosts

The WOW strategy to grow through mutually beneficial guest swaps

How podcasting builds deep audience connections that convert

🔗 Mentioned in the Episode:

Marcy Page: Podcast Manager & Monetization Strategist

https://marciepaige.com/

Your WOW Strategy Resource

https://youtu.be/_EabkaK9QlM

__________________________________________________________________________

👥 Join My Free Community:

Want support, templates, and behind-the-scenes podcast strategies?

Join my free Facebook group here!

https://www.facebook.com/groups/690197153381902

__________________________________________________________________________

Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast!

ALL my consult calls are FREE!

hookmediaproductions@gmail.com __________________________________________________________________________

My mic is cool right?

ESPECIALLY for your business and brand building.

Shop here :

https://chiefswagofficer.com/CHIEFJENNIFER

CODE: CHIEFJENNIFER

__________________________________________________________________________ Software I Recommend :

https://libsyn.com/

https://riverside.fm/

__________________________________________________________________________

You can check out Hook Media Productions HERE :

https://www.hookmediaproductions.com/

If you're consistently putting out episodes but not building an email list, you're leaving serious revenue on the table.

In this episode, I’m sharing exactly how I turn a podcast into a lead generation machine—without burning out or constantly hustling to create more content.

If you're consistently putting out episodes but not building an email list, you're leaving serious revenue on the table.

Your podcast shouldn't just entertain or inform—it should convert.

I'm breaking down the 3 key strategies I use to turn listeners into subscribers and eventually, into clients. From creating problem-solving lead magnets to placing CTAs where they actually get heard, and building landing pages that don’t distract—this is a step-by-step guide to making your podcast work harder for your business.

🔑 Topics I Cover:

Why every podcast needs a lead gen strategy

How to craft a lead magnet your ideal listener actually wants

The best CTA placements for maximum conversions

What makes a landing page effective (and what kills conversions)

Why consistent publishing matters and how to stick with it

🎯 Action Items for You:

Create a simple, focused lead magnet that solves one pain point

Add CTAs within the first 5 minutes of each episode

Build a clean, distraction-free landing page just for podcast listeners

Include the link in your show notes and video overlays

Aim to publish on a consistent schedule

🔗 Resources Mentioned: 📥

Grab My Guide: How to Launch a Podcast Using Just Your Phone https://www.hookmediaproductions.com/ __________________________________________________________________________

5 Ways to Repurpose YOUR Podcast for Business Growth:

https://youtu.be/AqPD1ryxqLc __________________________________________________________________________

👥 Join My Free Community: Want support, templates, and behind-the-scenes podcast strategies?

Join my free Facebook group here!

https://www.facebook.com/groups/690197153381902 __________________________________________________________________________

Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast!

ALL my consult calls are FREE!

hookmediaproductions@gmail.com __________________________________________________________________________

My mic is cool right?

ESPECIALLY for your business and brand building.

Shop here :

https://chiefswagofficer.com/CHIEFJENNIFER

CODE: CHIEFJENNIFER __________________________________________________________________________ Software I Recommend :

https://libsyn.com/

https://riverside.fm/

__________________________________________________________________________

You can check out Hook Media Productions HERE :

https://www.hookmediaproductions.com/

If you’re tired of your podcast being just another piece of content and ready to make it a consistent lead generation machine, this episode is a must-listen.

In this episode I break down three highly effective Calls-to-Action (CTAs) that every business podcaster should be using to convert listeners into leads—and ultimately, paying clients.

Whether you run a local business or a global brand, these strategies are designed to help you leverage your podcast as a powerful marketing tool.

I walk you through how to create a simple yet valuable free downloadable resource that builds your email list, why offering free 15-minute discovery calls can skyrocket your conversion rate, and how creating a private online community can nurture long-term relationships with your audience.

If you’re tired of your podcast being just another piece of content and ready to make it a consistent lead generation machine, this episode is a must-listen.

🔑 Key Takeaways:

Why a free downloadable PDF is one of the easiest, most effective CTAs

How to offer discovery calls that don’t feel salesy

The power of private communities to build trust and drive referrals

Real examples you can implement today to grow your email list and client base

How to use past episodes to fuel your lead generation content

🎯 Action Items:

Repurpose past episodes into a free resource your listeners can download

Offer free 15-minute calls that lead with value, not pressure

Start or grow a Facebook group to build a community of warm leads

__________________________________________________________________________

5 Ways to Repurpose YOUR Podcast for Business Growth:

https://youtu.be/AqPD1ryxqLc

__________________________________________________________________________

👥 Join My Free Community:

Want support, templates, and behind-the-scenes podcast strategies?

Join my free Facebook group here!

https://www.facebook.com/groups/690197153381902

__________________________________________________________________________

Also feel free to reach out to me if you're looking to start, grow, or rebrand your podcast!

ALL my consult calls are FREE!

hookmediaproductions@gmail.com __________________________________________________________________________

My mic is cool right?

ESPECIALLY for your business and brand building.

Shop here :

https://chiefswagofficer.com/CHIEFJENNIFER

CODE: CHIEFJENNIFER __________________________________________________________________________ Software I Recommend :

https://libsyn.com/

https://riverside.fm/

__________________________________________________________________________

You can check out Hook Media Productions HERE :

https://www.hookmediaproductions.com

https://www.instagram.com/the_lead_jen_podcast_/