Do you want clients who rave about your firm to their friends and family—and employees who would never dream of leaving? In this episode of the Law Firm Growth Acceleration Podcast, host Andy Stickel sits down with Joey Coleman, bestselling author of Never Lose a Customer Again and Never Lose an Employee Again.

Joey shares powerful, low-cost strategies for creating unforgettable experiences that turn clients into referral machines and employees into loyal advocates. Drawing on his eclectic background as a lawyer, consultant, CIA and Secret Service alum, and professional speaker, Joey breaks down the psychology of loyalty and shows how law firms can stand out with small, thoughtful actions.

If you want to transform both client and employee relationships, this conversation will give you practical tips you can implement immediately—before your competition does.

In this episode of the Law Firm Growth Acceleration Podcast, we dive into one of the most important decisions for every attorney looking to grow: demand marketing vs. awareness marketing. These two strategies represent the foundation of all law firm marketing—and knowing which to prioritize (and when) can mean the difference between flat growth and exponential results.

You’ll learn:

• The difference between demand (reactive) and awareness (proactive) marketing.
• How Google Ads, Maps, SEO, and even AI search engines like ChatGPT factor into demand marketing.
• Why awareness marketing is critical for scaling beyond $1.5M in annual revenue.
• The myths of organic social media and why paid social ads often deliver the highest ROI.
• Practical strategies including retargeting, direct response ads, and the 25³ method to maximize lead generation.

If you’ve ever wondered how to balance short-term ROI with long-term brand growth, this episode will give you the clarity you need to design the right marketing mix for your firm.

Chris reveals the mindset shifts, delegation strategies, and business principles that transformed his practice from a grind into a thriving, self-sustaining business. From breaking free of email overload to letting go of the phones, he explains how attorneys can reclaim their time, boost profitability, and rediscover joy in practicing law.

If you’ve ever wondered how to step away from the daily chaos of your firm while growing revenue and impact, this conversation is packed with actionable insights you won’t want to miss.