Ep. 33 - Why Law Firms Fail at Social Media (& How AI Solves It)

Most law firms don’t fail at social media because they lack intelligence — they fail because they lack consistency and structured testing.

In this episode of the Law Firm Growth Acceleration Podcast, we break down the two biggest bottlenecks preventing attorneys from generating real results on social media — and how AI avatars and structured split-testing completely change the game.

You’ll learn:

• Why posting “once in a while” guarantees failure
• The hidden power of the first 3–5 seconds of every video
• How AI eliminates the time constraint that kills consistency
• Why most firms shouldn’t overinvest in organic social media (yet)
• The smartest way to allocate 10% of your marketing budget
• Why retargeting is the most profitable use of social media
• How large language models (LLMs) are becoming the next major battleground for legal marketing

If you’re wondering whether social media is actually worth it for your firm — or how to make it work without burning time and money — this episode will give you a clear, strategic roadmap.