In this episode of The Kelly Roach Show, Kelly pulls back the curtain on the eight biggest unexpected shifts that reshaped her companies this year (many of which came from frustration, pressure, or deep uncertainty).

From radically overhauling live events and flipping the entire portfolio business model, to narrowing the company's niche, shifting ad strategy, ending beloved programs, launching Substack, and rebuilding around daily sales — this episode is a masterclass in strategic adaptability.

Kelly explains what changed and why, and how you can apply these same lessons inside your own business as you plan for 2026.

If you're rethinking your offers, questioning your model, or feeling called to simplify and scale differently, this episode will help you see your challenges as leverage, not liabilities.

TIMESTAMPS:

01:46 – 06:10: Completely revamping our event strategy with a sponsor-led model

06:11 – 09:05: Ending long-running programs, narrowing authority and deepening market ownership

09:06 – 11:20: Writing a traditional book proposal, why this shift matters for global brand expansion, and the role Substack plays in the long-term straetgy

11:21 – 16:05: Replacing $30K offers with ~$1K trust builders (and eiminating the need for a "traditional" sales team

16:06 – 18:55: Building daily sales through ecosystem expansion, and why we shifted ad spend to email and audience building

18:56 – 20:45: Why faith work must be accessible without barriers

20:46 – 23:10: Building daily sales systems and using launches as amplification, not dependency

23:11 – 25:15: Changing the tech stack and going all-in on Substack

RESOURCES:

• Learn our complete daily sales system for generating predictable revenue online inside the Virtual Business School: https://www.virtualbusinessschool.com/

• Looking for more advanced support for scale? Virtual Business School GOLD layers on advanced strategies for launching and one-to-many selling, brand growth, and increasing customer LTV: https://go.virtualbusinessschool.com/gold

• Subscribe to my Substack, The Sacred Art of Selling, and get the behind-the-scenes breakdown on monetization, book proposals, and brand expansion when you become a FOUNDING member: https://kellyroachofficial.substack.com/

• Join us on October 1st in Boca Raton, Florida for the Call to Lead Movement: https://www.sandiglandt.com/called-to-lead

• Know a girl aged 7-14 who might be a fit for the Courage Club? This is where we instill leadership, confidence, and real-world skills for the next generation: https://courageclubforgirls.com/
  
  

In today's episode of The Kelly Roach Show, Kelly breaks down the six sales trends that consistently produced results in 2025 and explains exactly why these strategies are imperative as we move into 2026.

From how we approach live selling and live-only bonuses, to text message conversions and single session intensives, this episode is for online service providers who want faster sales cycles, stronger trust, and more predictable revenue, without ads, massive teams, or exhausting launches.

If you've felt the effects of the trust recession, shrinking attention spans, or slower buyer decisions, this episode will help you recalibrate your sales strategy for the season we're in right now.

TIMESTAMPS:

00:00 – 01:02: Why 2025 rewrote the rules of selling — and what's changing in 2026

01:03 – 02:18: Why longer livestreams convert better

02:19 – 03:32: Live-only bonuses (and how they work best)

03:33 – 04:45: selling with signature systems

04:46 – 05:55: how a single-page framework can dramatically increase conversions

05:56 – 07:10: Free launches with paid VIP upgrades (the best of both worlds)

07:11 – 08:35: The most underutilized channel right now

08:36 – 10:05: Why single-day paid intensives outperform long launches

10:06 – 11:20: Your scalable sales ecosystem

11:21 – 12:11: Your Invitation to the LIVE Single Sessions That Sell Intensive

RESOURCES:

• Register for the live, 2.5 hour Single Sessions That Sell Intensive, where Kelly and Danielle are breaking down A-Z how to run high-converting single live sessions: https://accelerator.virtualbusinessschool.com/single-sessions-that-convert
• Subscribe to Kelly's Substack channel for more faith leadership content: https://kellyroachofficial.substack.com/
• Subscribe to Kelly's weekly newsletter for tips and strategies delivered straight to your inbox: https://kellyroachinternational.kit.com/news

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

Most entrepreneurs believe that if they just work harder, push longer, and sacrifice more, success will finally bring peace, happiness, and fulfillment.

But what if tying your happiness to your business success is the very thing preventing your business from growing?

In today's episode of The Kelly Roach Show, Kelly breaks down the 3 B's that quietly derail entrepreneurs who emotionally attach their worth and happiness to business performance, and why learning to separate the two is essential for long term growth, health, and leadership.

Drawing from over a decade of building multiple companies and leading through every season of business, Kelly explains why businesses naturally experience cycles of winter, spring, summer, and fall, and how your ability to remain mentally and emotionally steady determines whether you scale or stall.

This episode is a powerful reminder that your worth is not measured by revenue, and that becoming a resilient, four-season CEO is the key to building a sustainable business and a meaningful life.

• Why businesses naturally fluctuate (and why that's completely normal)

• Why being happy outside of business makes you a stronger CEO

• How to build the mental and emotional strength required to lead through every season

03:01 – 04:45 — The reality of business seasons (winter, spring, summer, fall)
04:46 – 06:30 — Why tying happiness to performance keeps you unhappy most of the time
06:31 – 08:10 — How stress, panic, and overwhelm shut down decision-making
08:11 – 09:40 — The first B: Burnout (and why it really ends businesses)
09:41 – 11:10 — The second B: Bad decisions driven by fear and scarcity
11:11 – 12:40 — The third B: Bigger life problems that spill into health and relationships
12:41 – 14:00 — Becoming a four-season CEO and separating worth from results

RESOURCES

• For more faith leadership content, subscribe to Kelly's Substack: https://kellyroachofficial.substack.com/
• Called to Lead: The Premier Women's Leadership Event happening in South Florida on October 1st, 2026: https://www.sandiglandt.com/called-to-lead
• Subscribe to Kelly's weekly newsletter for tips and strategies delivered straight to your inbox: https://kellyroachinternational.kit.com/news

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/