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The Jason Theory

The Jason Theory

De: Jason Stratton
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Jason Stratton of KlopasStratton Team, a top 20 team in the nation with over 1.5 billion sold , sits down with weekly guests to talk about becoming successful, the real estate market, and crazy stories/people we run into. Visit www.klopasstratton.com to see more!

© 2025 The Jason Theory
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Episodios
  • S4 E6 - What Makes Certain Sales People Thrive When Others Just Survive?
    Jun 11 2025

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    Maggie shares her journey from corporate life in marketing to becoming a successful real estate agent, highlighting how relationship-building and immersion in the craft creates sustainable success rather than chasing quick transactions.

    • Left corporate job in marketing and graphic design after feeling creatively stifled
    • Started at eXp but quickly realized the need for proper mentorship and training
    • Learned the business by covering inspections, showings, and open houses for other agents
    • Built client base primarily through open houses - doing up to four every weekend
    • Finds deeper satisfaction in relationship-based business versus transactional models
    • Values boutique brokerage environment where collaboration trumps competition
    • Emphasizes the importance of being present at inspections to build knowledge and credibility
    • Plans to focus on organization, consistent client outreach, and social media presence
    • Believes in investing in learning over chasing higher commission splits as a new agent
    • Started with buyers through open houses, now transitioning to more listing business as clients return


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    56 m
  • S4 E5 PURE LUXURY - 100% production increases - Highest price per transaction - Highest production average per agent. How Jameson Sothebys International Realty became Chicago's #1 luxury brand and how they changed the game.
    Apr 29 2025

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    We started running our own numbers on what happens to people after they join Jameson Sotheby's. The average agent achieves more than 100% increase in production during their first year with us—a remarkable statistic that reflects our commitment to providing the right environment, tools, and support for success.

    • From carpet cleaning to real estate development—Chris Feurer's entrepreneurial journey led to acquiring Jameson in 2008
    • The timing couldn't have been worse—purchasing a brokerage right before the Lehman Brothers collapse required daily survival mode
    • Taking the Sotheby's International Realty brand in 2011 marked a turning point that opened doors to luxury opportunities
    • COVID-19 became a catalyst for reimagining the entire business model with a focus on what agents truly need
    • The shift to fewer, larger office "hubs" with emphasis on hospitality, marketing, and concierge services
    • Creating a culture of collaboration and relationships through meaningful events and gatherings
    • Building a direct-to-consumer presence through social media has become essential as the industry evolves
    • Chicago remains undervalued compared to other major cities despite leading the nation in price appreciation
    • Low inventory (1.3 months of supply) and limited new construction are driving significant market pressure
    • Maintaining fiduciary responsibility in an era of industry upheaval remains their guiding principle

    We believed that if we maintain our values and fiduciary responsibility at the highest level, no matter what happens in the industry, we'll continue to thrive. That's what drives us forward.


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    1 h y 12 m
  • S4 E4 From Rock Bottom to Real Estate Rockstar: How Social Media Changed Everything for Tony Angelos
    Apr 15 2025

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    Tony Angelos shares his journey from finance to real estate during the pandemic, detailing how he leveraged social media to build a thriving business despite challenging circumstances. We explore how accountability is the foundation for success in self-directed companies like real estate.

    • Accountability is the #1 factor in determining success—taking responsibility for both wins and failures
    • Hyperlocal focus can dramatically increase business success, as demonstrated by Jason quadrupling his business after focusing on just four neighborhoods
    • Social media has become an essential lead generation tool, with Tony looking to generate over $250,000 in 2025
    • Print marketing is still effective when used strategically and consistently
    • Understanding a client's timeline and motivation is crucial to providing value and closing deals
    • School districts significantly impact property values, making knowledge of local education options a valuable asset
    • Consistency in executing 5 key money-making activities is more important than constantly seeking new strategies
    • Authenticity in social media presence ensures clients know exactly who they're working with before the first meeting



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    1 h y 39 m
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