Have you ever met someone who explains complex ideas so clearly that it feels like a lightbulb turns on in your brain?

That’s how I feel about my friend Rory Vaden. And I’m not just saying that because we’re friends—I’ve actually paid him to consult on my brand messaging.

So when it came time to host my mastermind for seven-figure founders scaling to eight figures, Rory was the first person I invited to speak.

In this episode, I’m sharing the powerful conversation he led about personal branding—and the insights were so good I knew I had to bring them to you.

Because here’s the truth: personal branding isn’t about your logo, colors, or Instagram aesthetic.

It’s much deeper than that.

Rory explains that a personal brand is simply the digitization of your reputation—what people think of when they think of you.

And whether you like it or not… you already have one.

The question is: Are you shaping it intentionally?

In this conversation, Rory breaks down:

• Why most personal brands fail
• The biggest mistake entrepreneurs make when building visibility
• Why reputation always precedes revenue
• How to position yourself in the top 1% of your industry

Plus, we wrap the session with a Q&A from the mastermind members that expands the conversation even further.

If you're building a business and want a brand that earns trust, stands out, and drives real growth… this episode is a must-listen.

Click play to hear all of this and:

[00:00] Why Rory Vaden Is One of the Most Trusted Voices in Personal Branding

[02:54] The True Definition of a Brand: What People Think When They Think of You

[10:00] The Three Topics That Determine Whether a Personal Brand Succeeds or Fails

[13:17] Personal Branding Explained: The Digitization of Your Reputation

[28:07] Sheehan’s Wall: Why Most Personal Brands Never Break Through

[33:53] Diluted Focus = Diluted Results (The Biggest Mistake Entrepreneurs Make)

[45:56] The One-Word Problem Every Personal Brand Must Solve

[59:43] Why Your Personal Brand Should Start With Who You Serve (Not Your Why)

Listen to Related Episodes:

• How to Get the Most Profitable Leads for Your Business with Rory Vaden
• How to Discover Your Uniqueness and Gain the Recognition You Deserve with Rory Vaden
• How I Scaled My Personal Brand to 7 Figures

Connect With Rory Vaden:

If you’d like to connect further with Rory and his team, visit freebrandcall.com/jasminestar to sign up for a free call. You can also follow Rory on Instagram at @roryvaden and @brandbuildersgroup.

For full show notes, visit jasminestar.com/podcast/episode629

I didn’t set out to be a leader.

I set out to chase an idea. Then the business grew. Then I hired a team. And somewhere between “I’ve got this” and “How did we get here?”… I became a leader.

Spoiler: I wasn’t very good at it.

In this episode, I’m sharing the uncomfortable leadership mistakes I made (including the time I avoided accountability because I was afraid someone would lock me out of my own systems… yes, really).

This year, I decided that if I want to build the next level of my business, I have to become the next level version of myself. From hiring a Sales Director and CFO to investing in leadership training, everything shifted.

The biggest lesson? Integrity isn’t a buzzword — it’s doing what you say you’ll do, by the date you say you’ll do it.

Leadership isn’t about being perfect. It’s about being intentional.

If you’re building a team, scaling your company, or stepping fully into your CEO role, this episode is for you.

Click play to hear all of this and:

[00:00] Why Most Entrepreneurs Accidentally Become Leaders (And Why That’s a Problem)

[04:30] The Cringe-Worthy Mistake I Made When I Avoided Accountability

[10:15] How to Onboard a Leader Into Your Culture (Not Just Their Role)

[18:40] Integrity Defined: Doing What You Say, When You Say It

[24:55] What Happened When Our CFO Started Interviewing Us

[33:10] The Honest Leadership Coaching Session I Almost Didn’t Share

Listen to Related Episodes:

• How You Can Develop the BEST Traits in Leadership
• How to Identify and Lead A, B, and C Players for Business Success
• 3 Signs It’s Time to Restructure Your Team as a Leader

Connect With Jim Zartman:

• Instagram: https://www.instagram.com/jimzartman
• Website: https://www.jimzartman.com/

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode628

In today’s episode, I’m joined by Ashley Brock, a digital advertising expert and founder of a powerhouse agency. We dive into her Rainmaker Method, a step-by-step guide to crafting ads that resonate and convert. Ashley breaks down the six pillars of successful messaging and shows you how to target the right audience, boost your sales, and build trust with your brand.

Ashley also shares her journey from corporate advertising to helping entrepreneurs scale their businesses with impactful ads. If you’re ready to elevate your marketing and make it rain, this episode is for you!

Click play to hear all of this and:

[00:00] Why you need to craft your ads to resonate, articulate, and be memorable.

[05:00] Learn how to speak to your audience at different stages of awareness.

[10:00] Ashley shares why articulation can make or break your ad’s effectiveness.

[15:00] Discover how identifying your ideal customer can lead to more effective advertising.

[20:00] Hear how Ashley pivoted from working with massive corporations to helping small business owners succeed.

[25:00] Ashley shares how she grew her business through persistence and a willingness to invest in her growth.

Listen to Related Episodes:

• Unreasonable Hospitality: What It Takes to Be Number One in Your Industry with Will Guidara
• Four Secrets to Unstoppable Marketing
• Old School Marketing Tactics, New School Results

Connect With Ashley Brock:

Instagram: https://www.instagram.com/ads.with.ashley

Facebook: https://www.facebook.com/WinWithPaidAds

Website: https://www.paidadscoaching.com/challenge

Podcast: https://podcasts.apple.com/us/podcast/win-with-paid-ads/id1715064884

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode626