Have you ever wondered what go-to-market strategies smaller businesses use to compete with the BIG players? (like the coca colas of the world?)

Because I have…

In fact, that’s just one of the many, MANY reasons Amy Porterfield and I couldn’t wait to have this conversation with Fawn Weaver, CEO of Uncle Nearest Whiskey. Because when I say Fawn has given these bigger-name distilleries a run for their money… boy, just wait ‘til you listen.

But that’s not all. In this episode, you’ll learn strategies and tips for embracing your purpose, taking risks, and building generational wealth once and for all.

Click play to hear all of this and…

You’ll learn the best strategies for smaller businesses to compete with larger players in their industries.

(00:00:59) How Fawn pioneered her role in the Whiskey industry as a Black woman.

(00:01:56) The importance of building a brand and what it means to “own the land for the brand”.

(00:05:32) Context behind the history of the African Americans' struggle for ownership and wealth creation.

(00:11:26) Fawn’s commitment to sharing her business knowledge, especially for marginalized communities.

(00:17:35) The influence and origin story behind Fawn’s Whiskey brand.

(00:19:20) The historical significance of African Americans in the making of Tennessee whiskey.

(00:20:06) The valuable lesson Fawn learned.

(00:20:17) The moment Fawn discovered a photo that led to her starting her business.

(00:25:52) How Fawn raised funds and offered advice to women and people of color in business.

(00:27:11) The importance of confidence and faith in entrepreneurship.

(00:30:52) Fawn’s approach to challenges and embracing abundance, even in difficult times.

(00:35:26) How Fawn finds opportunities in all situations.

(00:39:10) A framework to overcome conditioning and step into confidence.

(00:47:03) How “scarcity marketing” helped her brand when they were out of stock.

(00:50:40) Fawn Weaver shares her strategy of expanding into all 50 states, contrary to industry advice, and the importance of earned media and awards in brand building.

(00:59:35) How you can pre-order Fawn’s new book, "Love and Whiskey."

For full show notes, visit: https://jasminestar.com/podcast/episode436

My mentor, Susan Sierota, introduced me to a concept that took me a hot minute to grasp….

But once it clicked, I knew I had to share it with y’all. She said, “Being a CEO requires thriving in the ambiguity of paradoxes and opposites.”

If you’re wondering what the heck that means, you’re not alone. You’ll learn everything you need to know in this episode.**

But one thing this mindset shift taught me is that the path to true profitability is about aligning with our purpose, not just the revenue. It's about making choices that resonate with our core, even if they seem counterintuitive at first glance. (Phew…how’s that for a cliffhanger?)

Click play to hear all of this and…

(00:01:02) The topic of this podcast and its importance for entrepreneurs in making well-rounded decisions.

(00:02:03) Examples of paradoxical pairs in business and how they can coexist.

(00:04:12) The benefits of embracing paradoxes and how I was introduced to this concept.

(00:12:21) An example of a company that’s thriving in the ambiguity of opposites and paradoxes.

(00:17:40) Two strategies (with practical examples) that’ll help you think BIGGER and embrace paradoxes.

For full show notes, visit: jasminestar.com/podcast/episode435

Maybe you’ve asked yourself this question…

…“What is THIS all for?”

It's a question that digs at the heart of purpose, pushing you to consider the true meaning behind the endless amount of work.

And to this day, I wonder if my grandmother asked herself this question. She moved to East LA to work in a sweatshop, taking three buses to work after dropping off her three kids at school, one with special needs—getting home with just enough time to put dinner on the table and send the kids to bed.

Maybe she knew that one day her hard and treacherous work would pave the way for her granddaughter to not only go to college but to come back to deliver a commencement speech.

In this (very short) episode, you’ll learn the four qualities that’ll take you SO far in life and business.

Click play to hear all of this and…

(00:00:00) My personal (and emotional) experiences at Whittier College.

(00:02:35) The four qualities that’ll take you far in life and business.

(00:06:50) My words to YOU when finding your purpose and making a positive impact on future generations.

(00:07:46) The sacrifices my grandmother made for me to live the life I do today.

For full show notes, visit https://jasminestar.com/podcast/episode434