Ever feel like your business is outgrowing you?

Like you’re stuck in the daily grind, managing everyone and everything, and somehow still have no time to think big?

Been there. 🙋🏻‍♀️

In this episode, I’m pulling back the curtain on how I hired my right hand: our Chief Operating Officer (COO)—and what that decision has meant for scaling our business beyond 7 figures.

It all started with a simple question Jade (now our COO) asked me:

“What would make you fire me?”

😳 Cue the mic drop.

And in that moment, I realized… if I couldn’t answer that, I wasn’t leading with clarity.

So we’re diving deep into:

• How I knew it was time to hire an integrator
• What role I hired for before calling her “COO” (hint: humility check)
• The Harvard Business Review article that changed the way I viewed operational leadership
• The one KPI I gave her (yes, one)—and why it works like magic
• The real reason I trust her to lead even when I’m not looking
• How we define success together, not just in numbers but in execution

Whether you’re a 7-figure founder looking to scale to 8, or you're dreaming of finding someone to help carry the load of building a big business with heart—this episode is your guide to making that vision a reality.

Spoiler alert: It’s less about resumes and more about trust, alignment, and execution.

Grab your notebook—you’ll want to jot this down.

Click >>PLAY<< to hear all of this and:

[00:02] How the question “What would make you fire me?” sparked a leadership reflection

[00:08] When I knew I needed a COO—and the chaos that led me there

[00:13] The Harvard Business Review insight that changed how I hire

[00:21] The unusual path I used to test and promote our COO

[00:31] Why I only gave her one KPI—and how it works better than a spreadsheet

[00:38] What my COO does that I could never do myself

[00:44] Questions you should ask yourself before hiring your right hand

[00:54] What would make you fire your COO? Define it—before you need to

Listen to Related Episodes:

• How to Create Team Systems and Operations That Simplify Scaling and Growth
• How to Find and Hire the Perfect COO or Operations Specialist
• Eavesdrop on a Private Call with Me and My Business Mentor

>>Harvard Business Review Article Mentioned<<

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader. 📧

Click >>PLAY<< to listen now!

For full show notes, visit

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

I didn’t know how stuck I was… until I sat down with Dr. Natasha Jordan.

In this powerful conversation, I share one of the most transformative leadership journeys I’ve ever experienced—and how Dr. Natasha, an executive coach for 7- and 8-figure entrepreneurs, helped guide me through it.

We talk about:

• The assessment that rocked my leadership identity
• Emotional triggers sabotaging my growth
• Childhood coping becoming business habits
• The convo with Gary Vee that hit different
• Why “strong and self-reliant” can keep you stuck
• How to redefine what it means to lead powerfully

This isn’t just a business episode—it’s a permission slip to rise into the next version of you.

Click >>PLAY<< to hear all of this and:

[00:01] The assessment that exposed everything I’d been hiding as a leader

[06:00] My emotional triggers and how they showed up in business

[10:45] Uncovering the "if-then" agreements I didn’t know I made

[14:15] My true breakthrough: realizing it wasn’t my mom—it was my lack of trust

[18:20] How this inner shift impacted my call with Gary Vee

[22:00] How to identify your needs as a leader and where they came from

[29:30] Surprising patterns from 7-figure female founders: strong + self-reliant

[33:00] Why asking for help is the next level of leadership

[38:00] You can’t keep running on fumes. Here’s why the work matters

[43:00] How Dr. Natasha’s background in marketing + psychology creates lasting transformation

Listen to Related Episodes:

• Big Business Growth: Strategy Marketing with Seth Godin (a.k.a. Willy Wonka)
• How to Get Ahead of 99% of Business Owners
• 10 Ways To Avoid Getting Stuck in Business

Connect With Dr. Natasha Jordan:

Dr. Natasha Jordan is an executive coach and industrial-organizational psychologist who helps 7- and 8-figure entrepreneurs do the unseen work to have visible impact. She blends psychology, leadership, and business strategy to help founders lead with clarity, self-trust, and power. She’s worked with the Sasha Group (a VaynerMedia company), and she created a free 5-day leadership challenge for entrepreneurs ready to start their transformation.

🔗 Website: www.drnatashaj.com

📲 IG: @drnatasha.phd

💼 LinkedIn: Dr. Natash

Join me for my free (no pitch!) 3-part live class series Scaling Accelerator for 7-Figure Business Owners - I’ll break down the exact systems, marketing frameworks, and time management processes to grow your business, get in front of your ideal client, and ensure you are operating at the highest level. Sign up for free at JasmineStar.com/scaling — and learn how to scale to 8-figures.

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!

Have you ever looked around your business, your dream, your life and thought: “Who am I to be here?”

Yeah. Me too.

This episode is a raw, real, and honest repurposed interview from when I was a guest on the Go Getters Podcast with my southern soul sister, Kayse Morris. And we’re tackling something that every single entrepreneur deals with—Imposter Syndrome.

You know that voice—the one that says:

• You’re not good enough.
• Someone else is already doing it.
• What if you fail?
• Who do you think you are?

I’ve been there. And in this conversation, I share the exact mindset shift that helped me silence that voice and finally start moving forward with boldness.

Instead of asking, “Who am I to…?”

I began asking, “Who am I not to?”

Let that sit for a moment.

👆 That right there became my daily reminder: I was born for this.

Not because I had all the answers, funding, experience, or confidence.

But because I was willing to show up, learn as I went, and take action even when I was terrified.

You’ll also hear me share:

• The weight of being a first-generation Latina entrepreneur
• What it felt like to wear “imposter syndrome” like a varsity jacket
• How being scared is actually a sign you’re doing something big
• Why confidence isn’t a prerequisite—it’s a result of consistent action

If you’ve ever doubted yourself, this is your pep talk in podcast form.

Let’s throw off the jacket of fear, stop waiting for permission, and remind ourselves that we were made for more.

Click play to hear all of this and:

[00:59] Why imposter syndrome hits harder than we expect—and how to define it in a way that resonates.

[02:24] My "varsity jacket" analogy that perfectly illustrates how imposter syndrome lingers.

[03:19] The mindset shift that changed everything: “Who am I not to do this?”

[03:39] Does confidence come naturally? Jasmine sets the record straight (and shares her hilarious “lawyer from birth” story).

[05:10] Why being scared doesn’t mean you’re not ready—it means you’re doing something meaningful.

[06:50] My advice for entrepreneurs still waiting to feel “ready.”

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode537