Learn how to create the AHE effect every time you deliver a presentation or communicate with another person regardless of format.
Dr Michael Gerharz is a communications expert who helps business people find the right words not just to explain a message but achieve the desired outcome from an audience.
In his book The AHA Effect Dr Gerharz explains why business communications go wrong, and what managers need to do to make their communications more effective.
In this episode of The Independent Minds Dr Gerharz explains to host Michael Millward how many bright ideas never get beyond the first time their creator presents them to other people, because that creator delivers the presentation in the wrong way.
Dr Gerharz explains the difference between creating a WOW! moment and delivering an AHA effect, and the reasons why many presenters focus on the former.
Michael shares experiences of some of the presentations he has delivered and reflects on whether he has created WOW! moments or AHA effects.
You will leave this episode more conscious of how your own presenting and communication style might be improved.
More information about Dr. Michael Gerharz and Michael Millward is available at abeceder.
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