How to protect the commercial value of your brand.

Anita Mar is a trademark agent and the founder of Trademark Angel, a company that helps entrepreneurs and businesses around the world to protect their intellectual property including their brand names.

In this episode of the Abeceder podcast The Independent Minds Anita explains to host Michael Millward what a brand is, the commercial advantages of having a recognisable brand and the process of registering a brand name or trade mark. She also explains some of the limits on trademark protection.

Anita describes the Abeceder brand name as brilliant and invites Michael to share how he created it.

More information about Anita Mar and Michael Millward is available at abeceder.

Audience Offers – listings include links that may create a small commission for The Independent Minds – Please help us to keep The Independent Minds free to listen to.

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Leading in a way that makes people feel led.

Gitte Madelaire had a successful corporate career, who is now a board member, futurist and author of Energetic Leadership a book in which she proposes that as the world changes at an increasingly rapid pace the world also needs a different form of leadership.

In this episode of the Abeceder podcast The Independent Minds Gitte explains to host Michael Millward what she thinks that approach to leadership should be.

Their discussion covers

• ·The psychological aspects of work and life that limit how we all think
• The importance of psychological safety in creating the confidence to think outside the box.
• Leading so that people feel led
• Authentic curiosity about the future
• The nine trends in leadership

More information about Gitte Madelaire and Michael Millward is available at abeceder.

Audience Offers – listings include links that may create a small commission for The Independent Minds – Please help us to keep The Independent Minds free to listen to.

Buy Energetic Leadership from Amazon

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fmis where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

How to build, grow, and scale a web shop by converting more visitors into customers.

Matt Stafford is the founder of Build Grow Scale, a company that helps entrepreneurs to create web shops like Anso Belts that people want to buy from.

In this episode of the Abeceder podcast The Independent Minds Matt and host Michael Millward explore how anyone can establish a web shop that converts more visitors in to customers.

During their conversation Matt and Michael discuss how to:

• Convert the 97percent of visitors who do not buy into customers
• Build trust and credibility with potential customers
• Nurture value adding relationships with visitors that result in bigger sales
• Provide exceptional customer service

More information about Matt Stafford and Michael Millward is available at abeceder.

Audience Offers – listings include links that may create a small commission for The Independent Minds – Please help us to keep The Independent Minds free to listen to.

Buy the Tony Robbins and Dan Kennedy books that Matt Stafford read at Amazon

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing.

Travel – With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.