Michael Dargie explains how to move your brand from 'meh' to memorable.

Michael Dargie is equal parts creative rebel and strategic thinker, the author of "BrandJitsu™: Move Your Brand From 'Meh' To Memorable", host of the Rebel Rebel podcast and founder of Make More Creative, a Calgary-based Creative Intelligence Agency specializing in brand development, strategy, and storytelling using the BrandJitsu™ methodology he created.

In this episode of The Independent Minds Michael explains the BrandJitsu marketing approach to host Michael Millward

Their conversation covers

• What a brand is
• The importance of making an emotional connection with a brand
• Living your brand so other people can feel your brand

Michael Dargie uses real world examples to illustrate his explanation including Piersons a funeral service based in Calgary.

More information about Michael Dargoe and Michael Millward is available at abeceder.

Audience Offers – listings include links that may create a small commission for The Independent Minds

Buy BrandJitsu from Amazon

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fmto connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

What is it like to go to work everyday feeling like your hair in on fire? Jimi Okubanjo explains the purpose of her film Arise Firebird.

Jimi Okubanjo has designed, led, and executed major transformations across engineering, energy, and financial-services sectors, delivering over $250m in realised value across 18 countries.

Then Jimi decided to launch a career as a maker of films that help to explain what it feels like to be in the minority, so that the people with the power to create change can understand.

In an episode of The Independent Minds recorded in 2024 Jimi and host Michael Millward explore Jimi’s film Arise Firebird

Their conversation covers the

• Reasons why Jimi wanted to make Arise Firebird
• Origins of the films name
• Special challenges that Women of Colour face at work
• Characteristics of bullying and micro-aggressions
• The reasons why employers do not act to address these challenges
• Ways in which people can identify if an organisation is going to be supportive
• The concept of adaptive resilience

More information about Jimi Okubanjo and Michael Millward is available at abeceder.

Audience Offers – listings include links that may create a small commission for The Independent Minds

Buy Arise Firebird merchandise on Amazon

• To My Daughter the Firebird: An Arise Firebird Story
• Arise Firebird Journal Hardcover
• Arise Firebird Journal #2: Graph Pages

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance. Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Discover how to use the principles of physics to power your small business to maximum momentum

Chip Higgins is lifelong banker. When he heard business owners talk about wanting their business to have some momentum, he wondered why the entrepreneurs had decided to use momentum to describe their business objectives.

Whilst listening to a scientist friend who he had asked to explain the scientific meaning of the word momentum Chip recognised that his legacy would be a book which explained how to apply the scientific principles of momentum to a business environment.

After explaining the way scientists define momentum In this episode of The Independent Minds Chip and host Michael Millward explore momentum as an approach to management and leadership including managing employee energy, change management, culture development and company planning processes.

You will leave this episode inspired to investigate how to apply this innovative approach.

More information about Chip Higgins and Michael Millward is available at abeceder.

Audience Offers – listings include links that may create a small commission for The Independent Minds

Buy The Bizzics Way: Powering Your Small Business to Maximum Momentum

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.