Beth Ann Kaminkow is CEO of Dentsu North America. She brings a rare candour about why so many agency groups struggle to articulate their strengths, and why Dentsu is choosing to double down on strong, clearly positioned brands rather than chasing endless consolidation.

She shares her perspective on where independents are winning, why speed and specialisation matter more than ever, and how global networks leverage their scale advantage.

Thoughtful, optimistic and grounded in real leadership experience, Beth Ann also cuts through the hype on AI, from its impact on creativity and craft, to increasing appetite from clients for new pricing models.

HIGHLIGHTS:

[03:06] How technology amplifies longevity

[03:56] Restoring growth

[08:18] The ‘One Dentsu’ model

[12:24] Client-led media strategy

[19:08] AI as media channel

[22:22] Pricing unique IP

[24:06] The needs that indies meet

[28:24] Staying focused amidst gossip

[31:55] How cynicism hurts the industry

[35:44] The next wave of creativity

MORE ABOUT BETH:

LinkedIn: linkedin.com/in/beth-ann-kaminkow

Mentioned in the episode:

Robin’s book – Market of One: amazon.com/Market-One-rewrite-competitive-advantage

HOST SOCIALS:

LinkedIn: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Website: codefinery.com

Book: Market of One

Mentioned in this episode:

Get Co:definery's diagnostic questionnaire

Is your agency  really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq

Diagnostic Questionnaire Landing Page

Today’s guest is Zoe Scaman, founder of Bodacious – and one of our industry's most original and outspoken thinkers. She’s built her career by following her curiosity, from her early days at Naked Communications to optimising her own business around freedom and variety.

Zoe shares her take on why the traditional agency model has reached breaking point, how creativity is being squeezed by efficiency, and what a new era of talent could look like. She also speaks about building her personal brand, using writing as a thinking tool, and the importance of openness, vulnerability and speaking out.

If you’re questioning what’s next for agencies – or yourself – Zoe offers both a reality check and a dose of inspiration.

HIGHLIGHTS:

[02:03] Freedom to be 'Bodacious'

[04:24] The magic of misfits

[08:35] Death by a thousand cuts

[13:11] Data versus creativity

[15:07] Freedom versus growth

[21:44] The grey soup crisis

[25:30] Breaking silence with courage

[27:56] Thinking out loud in public

[33:59] Learning through disagreement

[37:54] Branding by machines

MORE ABOUT ZOE:

LinkedIn: linkedin.com/in/zoescaman

Website: bodacious.be

HOST SOCIALS:

LinkedIn: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Website: codefinery.com

Book: Market of One

Mentioned in this episode:

Get Co:definery's diagnostic questionnaire

Is your agency  really as differentiated as you think? And have you fully embraced the commercial disruption that AI is bringing? To find out, take five minutes to complete Co:definery's diagnostic questionnaire. It's quick, free, and thought provoking, and you get a tailored report with practical guidance for sharpening your competitive edge. Visit codefinery.com/dq

Diagnostic Questionnaire Landing Page

Today’s guests are PJ Pereira and Andrew O’Dell, co-founders of renowned creative agency Pereira O’Dell as well as their AI venture SILVERSIDE– fresh from delivering Coca-Cola’s fully AI-generated 2026 Holidays Are Coming campaign.

Alongside the controversy and lessons learned, PJ and Andrew explain why SILVERSIDE was spun-out as a separate business, how speed and experimentation are reshaping creative processes, and why culture is everything when navigating change.

They also explore how AI is accelerating pressure on traditional agency business models – from production workflows to how value is priced and rewarded. This is an honest, optimistic conversation about fear, reinvention and leadership in a moment of rapid transformation.

HIGHLIGHTS:

[02:13] Reinventing an icon

[07:57] From creative indie to AI Lab

[15:48] Resilience in the echo chamber

[17:18] Finding the hand raisers

[23:45] Rethinking creative value

[26:00] Exposing broken models

[30:31] Learning by doing

[33:14] People-first mentality

[36:01] The gap between indies and network agencies

MORE ABOUT PJ PEREIRA AND ANDREW O'DELL:

LinkedIn (PJ): linkedin.com/in/pjpereira

LinkedIn (Andrew): linkedin.com/in/andrew-o-dell

SILVERSIDE AI: Silverside.ai

HOST SOCIALS:

LinkedIn: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Website: codefinery.com

Book: Market of One