SILVERSIDE AI's Co-Founders: Inside Coke’s AI-powered Christmas campaign – PJ Pereira and Andrew O'Dell

Today’s guests are PJ Pereira and Andrew O’Dell, co-founders of renowned creative agency Pereira O’Dell as well as their AI venture SILVERSIDE– fresh from delivering Coca-Cola’s fully AI-generated 2026 Holidays Are Coming campaign.

Alongside the controversy and lessons learned, PJ and Andrew explain why SILVERSIDE was spun-out as a separate business, how speed and experimentation are reshaping creative processes, and why culture is everything when navigating change.

They also explore how AI is accelerating pressure on traditional agency business models – from production workflows to how value is priced and rewarded. This is an honest, optimistic conversation about fear, reinvention and leadership in a moment of rapid transformation.

HIGHLIGHTS:

[02:13] Reinventing an icon

[07:57] From creative indie to AI Lab

[15:48] Resilience in the echo chamber

[17:18] Finding the hand raisers

[23:45] Rethinking creative value

[26:00] Exposing broken models

[30:31] Learning by doing

[33:14] People-first mentality

[36:01] The gap between indies and network agencies

MORE ABOUT PJ PEREIRA AND ANDREW O'DELL:

LinkedIn (PJ): linkedin.com/in/pjpereira

LinkedIn (Andrew): linkedin.com/in/andrew-o-dell

SILVERSIDE AI: Silverside.ai

HOST SOCIALS:

LinkedIn: linkedin.com/in/robinbonn

Twitter: twitter.com/robonn

MORE ABOUT CO:DEFINERY:

Website: codefinery.com

Book: Market of One