Join Wendy Coulter and marketing strategist Hanna Jernigan as they interview Colin McIntosh, founder and CEO of Sheets and Giggles. Discover how Colin has leveraged the Hummingbird Effect—small branding and marketing innovations leading to significant business successes.

Colin shares stories about giving back to the community during COVID-19, the importance of staying true to your brand archetype, and the value of being adaptable in your business strategies. Colin also offers insights on building a strong company culture, the impact of direct communication with customers, and practical branding advice for startups. Whether you're an entrepreneur or an established business leader, this episode is packed with actionable takeaways to help you unlock the hidden power of your brand.

00:00 Introduction to Brand Power

00:13 The Hummingbird Effect

01:08 Guest Introduction: Colin Macintosh

01:52 Fun Facts and Achievements

05:44 Personal Insights from Colin

07:45 The Hummingbird Effect in Action

09:35 Impact of COVID-19 on Business

11:42 The Good Morning America Breakthrough

15:49 The Ripple Effect of Giving Back

21:34 Team Dynamics and Culture Shift

24:52 Reinforcing Company Culture

25:51 Understanding Customer Preferences

27:51 The Birth of Sheets & Giggles

29:58 Embracing the Jester Archetype

31:26 Navigating Workplace Dynamics

39:32 Branding and Marketing Insights

44:18 Final Thoughts and Contact Information

In this episode, Wendy Coulter, a branding expert, is joined by Hanna Jernigan and special guest Gee Ranasinha, CEO of Kexino. They delve into the essential components of successful marketing, emphasizing the importance of building emotional connections with customers.
Gee Ranasinha shares insights on leveraging the 'hummingbird effect'—where small marketing innovations lead to unexpected business advancements. The conversation explores the limitations of data-driven, purely rational marketing, advocating for a return to creativity and human-centric branding strategies. Gee Ranasinha also highlights the necessity of understanding and speaking the language of finance to gain C-suite buy-in for marketing initiatives. The discussion concludes with practical advice on how marketers can effectively communicate the value of their efforts to finance-oriented executives, using relatable language and focusing on tangible business outcomes.

00:00 Introduction and the Power of Branding

01:24 Meet the Guest: Gee Ranasinha, CEO of Kexino

05:31 The Neuroscience of Marketing

09:13 Emotional Buying Decisions

15:27 Challenges in Modern Marketing

24:10 Contrary Thinking in Marketing

30:15 The Power of Targeted Campaigns

31:27 The Importance of Creative Execution

31:59 Choosing the Right Channel for Your Audience

33:11 The Behavioral Advantage of Direct Mail

34:50 Costly Signaling in Marketing

40:35 Bridging the Communication Gap with the C-Suite

50:56 The Emotional Side of Marketing

53:48 Final Thoughts and Key Takeaways

Dive deep into the power of branding with Christine Bartlett, former Chief Marketing Officer at SonicWall and a visionary in the cybersecurity marketing space. Discover how small innovations in branding can substantially impact corporate culture, operational breakthroughs, and business valuation.
Christine shares insightful stories from her tenure at Cisco, focusing on the significance of company culture and the fascinating concept of the 'Hummingbird Effect.' Learn how a simple change, like a CEO donning jeans, can signal a transformative shift that fosters growth, innovation, and a positive work environment. Don't miss this inspiring discussion that highlights the intersection between culture, marketing, and strategic business growth.

00:00 Introduction to Brand Power

00:59 Meet Hanna Jernigan: Hummingbird's Marketing Strategist

01:43 Welcoming Christine Bartlett: Visionary in Cybersecurity Marketing

03:55 Christine's Journey: From Nonprofit to Cisco

06:50 The Impact of Cultural Integration in Acquisitions

09:55 The Hummingbird Effect: Small Changes, Big Results

13:43 The Role of Culture in Brand and Marketing

22:43 Valuations and the Importance of Culture in Acquisitions

26:41 The Importance of Employee Happiness

27:03 Leadership and Transparency

28:40 Leveraging Culture in Campaigns

29:11 Creativity in Cybersecurity Marketing

32:01 Diversity and Team Dynamics

33:15 Lessons from Cisco to SonicWall

38:33 The Role of AI in Modern Business

42:46 Reflecting on Leadership and Culture

46:40 Final Thoughts and Inspirational Leadership

Join Wendy Coulter on a sunny spring break morning in Charleston as she explores the world of brand building and AI innovation. Special guests include Hanna Jernigan, a marketing strategist, and Worth Gregory, the Chief Marketing Officer at Tactix AI. Wirth shares his journey from football coaching to the tech industry, highlighting how small innovations in branding and marketing can lead to significant business breakthroughs. Discover how AI is transforming football coaching and how a strong community-led marketing approach can drastically improve company valuation and sales. Tune in for valuable insights on content creation, side-by-side marketing, and the importance of storytelling.

00:00 Introduction and Spring Break Greetings

00:43 The Hummingbird Effect in Branding

01:15 Weather and Casual Conversation

01:55 Introduction to Wirth Gregory and AI in Branding

03:35 Wirth Gregory's Journey from Football to Tech

06:02 AI Innovations in Football Coaching

08:18 The Hummingbird Effect in Marketing Strategies

12:14 Building Community and Brand Advocacy

14:55 The Role of Content in Marketing

27:50 Innovation and Experimentation in Marketing

31:46 Conclusion and Final Thoughts

In this insightful episode, Wendy Coulter and Roy Osing discuss the essential steps to building a strong brand and unlocking unprecedented business results. Wendy, a brand expert, introduces Roy, a disruptor who took a startup to $1 billion in sales. Together, they unpack Roy's unique 'Be Different or Be Dead' approach, the importance of strategic game planning, hiring for goosebumps, and executing innovative processes. Learn the keys to creating gas-worthy experiences, transforming cultures, and achieving remarkable growth by embracing audacious, unheard-of ways.

00:00 Introduction to Wendy Coulter and Branding

01:04 Meet Hannah: Fun Facts and Snow Outfits

02:24 Introducing Guest Roy Osing: Be Different or Be Dead

03:40 Roy's Journey: From Startup to Billion-Dollar Sales

04:30 The Importance of Differentiation and Innovation

08:47 Creating a Strategic Game Plan

10:53 Innovative Approaches to Customer Engagement

18:30 Eliminating Dumb Rules for Better Customer Experience

20:47 Roy Osing's Company and Its Evolution

23:04 Hiring for Goosebumps: Building a Caring Team

32:11 The Goosebumps Story and Hummingbird Effect

32:34 Measuring Customer Perception

33:54 Creating a Caring Culture

36:33 Challenges in Small and Large Businesses

37:48 Leadership and Execution

39:53 Strategic Game Plan and Execution

41:40 Innovation and Simplification

41:59 Case Study: Lawn Cutting Business

43:51 Setting Growth Targets

44:54 Differentiation and Customer Focus

51:34 The Importance of Deletion in Innovation

52:50 Startup Growth and Challenges

01:00:57 Be Different or Be Dead

01:01:29 Conclusion and Contact Information

Join Wendy Coulter as they dive deep into the power of branding and its surprising impacts, with special guest Mike Ganey—a marketing veteran with experience at Anheuser-Busch, Balson, and House-Autry Mills. In this episode, Mike shares insights on the importance of developing a strong brand, the value of customer-focused innovations, and how marketing fits into the broader company strategy. From his unique experiences in marketing non-alcoholic products at Anheuser-Busch to pioneering innovations in commodity products, Mike presents invaluable lessons for business leaders looking to make a profound impact. Tune in for real-world examples of successful marketing tactics, the significance of taking a holistic view of marketing, and why marketers should always be in love with their target audience.

00:00 Introduction to the Power of Branding

00:52 Meet the Team: Wendy and Hanna

02:01 Special Guest: Mike Ganey's Journey

02:46 Marketing Insights and Career Highlights

11:41 The Hummingbird Effect in Action

19:14 International Marketing and Consumer Understanding

23:22 Innovative Product Development Strategies

33:11 The Fear of Price Increases

33:39 Unarticulated Consumer Needs

35:46 Innovation in Product Development

37:02 Observational Research at House Autry

40:21 New Product Concepts

46:42 The Role of Marketing Leaders

47:33 Staying Competitive in a Changing Market

53:52 The Value of Market Research

01:01:20 Simplifying Marketing Strategies

01:05:05 Final Thoughts and Takeaways

Join Wendy Coulter as she hosts Joe Novara, a coach and speaker, along with Hanna, a marketing strategist, to explore the profound impact of the Hummingbird Effect on business and personal growth. Discover how small branding innovations can manifest in significant outcomes, hear Joe's transformative journey from the printing industry to coaching, and learn valuable insights on mindset, innovation, and emotional intelligence. Dive deep into how positive mindset shifts can lead to creative breakthroughs and lasting success in both professional and personal realms.

00:00 Unlocking the Power of Branding

00:55 Meet the Team: Wendy and Hannah

01:44 Special Guest: Joe Novara

03:27 Joe's Journey: From Printing to Coaching

06:29 The Hummingbird Effect: 9/11 to Pandemic

15:44 Mindset Matters: Overcoming Challenges

19:15 Setting Boundaries in Business Relationships

20:00 Transformative Coaching Experiences

20:25 Impact on Business and Personal Growth

22:11 Advice for Business Owners

23:32 The Importance of Positive Psychology

24:37 Navigating Personal and Professional Challenges

27:12 The Role of Creativity and Innovation

28:05 Innovative Business Strategies During the Pandemic

31:55 Building Reciprocal Relationships

35:57 Fun Facts and Personal Stories

37:27 Conclusion and Contact Information

https://www.growthacademycoaching.com/

In this episode, Wendy Coulter of Hummingbird Creative Group dives into the essence of brand building with Hanna Jernigan, marketing strategist, and guest Benina from Dubai. They explore the Hummingbird Effect—how minor branding innovations can result in significant business impacts. Benina shares insights from his journey as CEO of High Value Author, emphasizing the critical role of customer experience and rapid communication in driving business success. Learn about the shift from marketing to customer experience, the impact of prompt customer callbacks, and the tools and strategies they use to retain and grow their client base. Tune in for actionable advice to enhance your business by focusing on what truly matters.

00:00 Introduction to Branding and Marketing

00:57 Meet the Team: Hannah Jernigan

01:56 Special Guest: Ben Cena from Dubai

03:15 Ben's Background and Business Insights

07:54 The Importance of Customer Experience

09:27 Implementing Weekly Client Calls

15:18 The Impact of Quick Client Communication

18:58 Optimizing the Customer Journey

20:59 The Importance of Immediate Follow-Up

21:33 Differences in Communication: US vs Europe

23:03 Leveraging Technology for Efficiency

25:17 High Level vs HubSpot: A Comparison

26:59 Measuring Success: The Impact of Quick Calls

31:09 Adapting Sales Strategies for Better Results

34:56 Advice for Business Owners

39:08 The Power of Data-Driven Decisions

40:03 Conclusion and Contact Information