Join Wendy Coulter and marketing strategist Hanna Jernigan as they interview Colin McIntosh, founder and CEO of Sheets and Giggles. Discover how Colin has leveraged the Hummingbird Effect—small branding and marketing innovations leading to significant business successes.

Colin shares stories about giving back to the community during COVID-19, the importance of staying true to your brand archetype, and the value of being adaptable in your business strategies. Colin also offers insights on building a strong company culture, the impact of direct communication with customers, and practical branding advice for startups. Whether you're an entrepreneur or an established business leader, this episode is packed with actionable takeaways to help you unlock the hidden power of your brand.

00:00 Introduction to Brand Power

00:13 The Hummingbird Effect

01:08 Guest Introduction: Colin Macintosh

01:52 Fun Facts and Achievements

05:44 Personal Insights from Colin

07:45 The Hummingbird Effect in Action

09:35 Impact of COVID-19 on Business

11:42 The Good Morning America Breakthrough

15:49 The Ripple Effect of Giving Back

21:34 Team Dynamics and Culture Shift

24:52 Reinforcing Company Culture

25:51 Understanding Customer Preferences

27:51 The Birth of Sheets & Giggles

29:58 Embracing the Jester Archetype

31:26 Navigating Workplace Dynamics

39:32 Branding and Marketing Insights

44:18 Final Thoughts and Contact Information