Harnessing Ethical Persuasion and Influence with Dr. Thomas Trautmann

Summary

This episode of 'Present Influence' features John Ball's conversation with Dr. Thomas Trautmann, an expert in AI, neuroscience, and neuro-marketing.

They delve into the significance of ethical persuasion and influence in sales and marketing, differentiating it from manipulation.

Dr. Trautmann explains how ethical persuasion focuses on addressing subconscious frustrations to build lasting customer relationships. John echoes the importance of acting within ethical frameworks, highlighting how genuine human connections foster trust and long-term success.

The episode also touches on the impact of post-COVID-19 social behaviours and the role of human interaction in the digital age.

For all the key points, actionable content and relevant resources mentioned in the episode, download this summary: Episode #207 Summary

Chapters

00:00 Introduction to Sales and Ethical Persuasion

00:32 Meet Dr. Thomas Trautmann: Expert in AI and Neuroscience Neuromarketing

01:26 Understanding Neuromarketing and Ethical Persuasion

02:50 The Importance of Ethical Frameworks in Influence

04:08 The Role of the Brain in Decision Making

05:32 Building Long-Term Customer Relationships

15:50 Creating Emotional Variations for Effective Communication

19:30 Silent Listening and Tactical Empathy in Sales

23:33 The Power of Influence and Energy

24:28 Ethical Manipulation and Responsibility

25:34 The Role of Rational and Primal Brain

27:15 Effective Sales Techniques

28:01 Understanding Subconscious Frustrations

29:31 The Importance of Solving Problems

32:47 AI and Human Connection

36:46 The Need for Human Relationships

39:45 The Impact of Smiling and Mirror Neurons

42:30 Conclusion and Personal Philosophy

44:48 Upcoming Episodes and Coaching Opportunities

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