Harnessing Unity for Impactful Public Speaking: Insights from Robert Cialdini

In this episode, the concept of 'unity' as an influential principle from Robert Cialdini's revised book 'Influence: The Psychology of Persuasion' is explored. The host discusses the emotional power of unity in connecting with audiences and emphasizes that unity is about finding shared values and experiences rather than pretending to be the same. Examples and stories are provided, including techniques for creating a sense of belonging and ethical connection in public speaking. The episode also considers the potential misuse of unity and advises speakers to use it as a means of fostering inclusive and meaningful connections.

00:00 Overcoming Imposter Syndrome

00:20 Introducing Cialdini's Principle of Unity

00:43 Understanding Unity and Shared Identity

01:24 Creating Unity as a Speaker

02:30 Real-Life Examples of Unity

03:24 Ethical Use of Unity in Speaking

04:05 Practical Tips for Building Unity

05:59 The Power and Danger of Unity

07:01 Conclusion and Next Steps

Go to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn

You can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluence

Thanks for listening, and please give the show a 5* review if you enjoyed it.

Mastering Email Marketing with Kennedy: Turn Followers into Clients & Cash

Summary:

In this episode of Present Influence, we're joined by Kennedy, a renowned name in the world of email marketing. If you're a coach, speaker, or entrepreneur tired of chasing social media trends and ready to build a high-converting email list, this conversation is for you.

Kennedy delves into the psychology behind buying behaviour, the importance of building trust through email, and why a small email list can still be hugely profitable. He also shares effective techniques for turning live audiences and social media followers into paying subscribers. Don't miss out on this masterclass in modern email marketing packed with actionable insights.

Get Kennedy's Bottomless Email Strategy Completely FREE - CLICK HERE and then visit https://emailmarketingheroes.com to find out more about what email marketing can do for you.

Chapters:

00:00 Introduction to Email Marketing with Kennedy

01:30 The Importance of Email Marketing

04:28 Building Trust and Credibility

06:51 Challenges and Benefits of Email Marketing

15:43 Transitioning to YouTube and Content Creation

22:13 The Power of a Small Email List

27:28 Challenges of Building an Email List from Social Media

28:00 Effective Techniques for Audience Engagement

29:03 Leveraging Events to Grow Your Email List

32:44 Using Secondary Lead Magnets

39:17 The Power of Frequent Emailing

43:40 Optimising Your Email Marketing Strategy

50:08 Conclusion and Final Thoughts

Go to presentinfluence.com/quiz to take the Stage Radiance Quiz and discover your greatest strengths as a speaker as well as where to focus for growth. For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn

You can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluence

Thanks for listening, and please give the show a 5* review if you enjoyed it.

Harnessing Commitment and Consistency: Ethical Influence for Speakers

Summary

This episode delves into the power of commitment and consistency from Dr. Robert Cialdini's Influence Framework, specifically for public speakers. The discussion covers how small 'yeses' can lead to bigger outcomes and why people stick to their decisions. The episode offers practical tips for speakers to ethically apply this principle to build trust, reinforce decisions, and boost conversions without using manipulative tactics. It emphasises the importance of congruence and reliability, both on and off-stage, and warns against unethical uses of commitment tactics. Key strategies include prompting small commitments, encouraging physical actions, and using inclusive language to foster alignment. The episode concludes with a summary of ethical influence, aiming to help speakers become trusted and consistent guides for their audiences.

Chapters

00:00 Introduction to Commitment and Consistency

00:32 Applying Commitment in Speaking

02:12 Creating Audience Engagement

04:11 Ethical Considerations in Influence

04:57 Consistency in Personal Branding

09:45 Avoiding Manipulative Tactics

16:21 Conclusion and Final Thoughts

Go to presentinfluence.com to take the Stage Radiance Quiz and discover your greatest strengths as a speaker as well as where to focus for growth.

For speaking enquiries or to connect with me, you can email john@presentinfluence.com or find me on LinkedIn

You can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluence

Thanks for listening, and please give the show a 5* review if you enjoyed it.