Episodios

  • The 12 Hub Sneaker Podcast Episode 021 | Cool Kicks RAIDED By LAPD Live On Stream! Owner ARRESTED!
    Oct 4 2025

    #12hubsneakerpodcast

    The sneaker world was just rocked by massive news: Cool Kicks, the celebrity-favorite sneaker store, was raided by the LAPD's forgery division. In this episode, we break down everything we know about the downfall of one of the biggest names in the resale game.

    We dive into the shocking details of the raid, which happened while the owner, Adeel (a.k.a. Champagnekapi), was on a Whatnot live stream. Watch the moment he realized what was happening before abruptly ending the broadcast. Adeel was arrested on felony charges for receiving known stolen property, and we discuss the long-standing allegations of Cool Kicks selling fakes.

    The conversation then goes deeper, exploring how resellers and platforms like Whatnot have permanently changed the culture. Is there a middle class anymore? We connect the state of the economy to why people chase reps and counterfeit goods. Finally, we get personal about the realities of sneaker collecting—from the QC issues at Nike to the addictive "dopamine hit" of a new purchase and the feeling of being disgusted with a 500+ pair collection.
    Timestamps:

    0:00 - BREAKING NEWS: Cool Kicks Raided!
    0:34 - The Official Details: LAPD & Felony Charges Explained
    2:14 - CAUGHT LIVE: The Moment The Raid Started on His Whatnot Stream
    5:30 - The Resale Market is FULL of Fakes (Chunky Dunky, Freddy Kruegers)
    8:38 - The Whatnot Problem: NO Authentication Process
    13:13 - Have Resellers Destroyed Sneaker Culture?
    26:00 - The Counterfeit Market is Worse Than You Think
    30:35 - Is the Middle Class Dead? The Economy & Sneaker Prices
    34:21 - The SICKNESS: Is Sneaker Collecting an Addiction?
    36:12 - That 3-Second Dopamine Hit When You Unbox

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    _________________________________________
    Instagram (Shaun): https://www.instagram.com/marblemarbs
    Instagram (Kari): https://www.instagram.com/hashavehad_shop
    Instagram (Mike Wavs): https://www.instagram.com/mikewavs/
    Instagram (Hugh): https://www.instagram.com/idothis4thegram

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    Website: https://thetwelvehub.com/
    Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/
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    39 m
  • The 12 Hub Sneaker Podcast Episode 020 | The Trash Jordan 11, 30th Anniversary Pack & SKIMS x Nike
    Oct 1 2025

    #12hubsneakerpodcast

    In Episode 35 of the 12 Hub Sneaker Podcast, things get HEATED as we debate the legacy and ROI of streetwear legend Jeff Staple (AGAIN...).

    We also break down Jordan Brand's disastrous 30th Anniversary Air Jordan 11 pack—a collection so bad we have to ask: is the holiday Jordan 11 officially DEAD? Plus, we dive into the new SKIMS x Nike collab (and its clear YeezySZN inspiration), the wild Reebok x PlayStation collection, and the double standards at Nike when it comes to controversial figures like Tom Sachs and Kanye West.

    Join the conversation and let us know your thoughts in the comments! Did Jordan Brand mess up?

    Timestamps:

    0:00 - Intro: Ki's Not Fired & Monetization Talk

    1:35 - We Got a Shoutout from the Sneak Diss Podcast!

    3:12 - What Are the "Sushi Club" Air Force 1s?

    7:20 - Jordan Brand's TERRIBLE 30th Anniversary Air Jordan 11 Pack

    9:12 - "You Don't Celebrate a Birthday With Their Least Favorite Meal"

    12:15 - Are Air Jordan 11s DEAD as a Holiday Release?

    16:08 - Is Sneaker Culture Stale Right Now?

    19:44 - The Rise of Independent Sneaker Brands

    22:41 - The Truth About "Comfortable" Foam Shoes

    26:32 - Pickups of the Week: SB Dunks, P-Rods, and More

    33:38 - HUGE QC Issues on the Nike SB Air Max 95

    35:18 - Nike's New "MIND O1" Recovery Slides

    55:25 - THE GREAT DEBATE: Is Jeff Staple Still Relevant or a One-Trick Pony?

    1:04:25 - The "Significance" of the Pigeon Dunk

    1:09:55 - Breakdown: The 7-Brand ASICS "Tomo" Collab

    1:16:59 - GRAIL PICKUP: Pine Green SB Jordan 4

    1:18:57 - Nike's Marketing Missed Opportunity with the SB 4s

    1:44:45 - Kim Kardashian's SKIMS x Nike Collab is... YEEZY?

    1:46:20 - Nike's Double Standard: Tom Sachs vs. Kanye West

    1:59:04 - Final Thoughts: Consistency is Key in the Content Game

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    _________________________________________
    Instagram (Shaun): https://www.instagram.com/marblemarbs
    Instagram (Kari): https://www.instagram.com/hashavehad_shop
    Instagram (Mike Wavs): https://www.instagram.com/mikewavs/
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    Website: https://thetwelvehub.com/
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    2 h y 5 m
  • The 12 Hub Sneaker Podcast BONUS POD | Content, Culture, and Controversy: With @TheDru-SneakAholic ​
    Sep 25 2025

    #12hubsneakerpodcast

    In this extended special episode, @TheDru-SneakAholic and @hdiddydollar start with a conversation about the content creation landscape, exploring the untapped market for streamers and podcasters over 30. They discuss the potential for content that moves beyond hype and offers wisdom, sharing relatable stories about career, family, and life. The discussion pivots to a deep dive into the mechanics of social media, dissecting TikTok's algorithm, the pros and cons of high-production vs. authentic content, and the strategies behind viral success. The conversation then takes a significant turn into a candid and wide-ranging exploration of politics, culture, and society, touching on everything from controversial political figures and cultural appropriation to the definition of American culture and the state of modern discourse.

    Timestamps:

    (0:00) Intro & The Streaming Gap: Why isn't there more streaming content for people over 30?

    (1:33) Finding a Niche: Analyzing streamers who successfully engage an adult audience with relatable content.

    (2:47) The Power of Wisdom & Storytelling: Is there an audience for podcasts that share real-life experiences?

    (4:35) The Politics of Content: How political commentary dominates online spaces and generates massive engagement.

    (7:24) The Engagement Loop: Do listeners actually leave comments, and what is the true value of engagement?

    (8:12) Hacking the Algorithm: A deep dive into social media strategy and the power of topic-driven, evergreen content.

    (10:31) High Production vs. Raw Authenticity: A debate on what content style performs best on platforms like TikTok and YouTube.

    (16:27) Are You Trying Too Hard?: A creator-to-creator critique on putting too much production into short-form content.

    (22:25) The Business of Controversy: Building a political commentary channel and using clips to drive explosive growth.

    (32:23) The Sparring Session: The conversation shifts to a full-blown discussion on politics, sparring over current events and ideologies.

    (39:03) Faith, Religion & Extremism: A candid discussion on the differences between faith and organized religion.

    (45:28) What is "White Culture"?: An exploration into the concept of American culture versus specific heritages.

    (57:22) Cultural Appropriation vs. Appreciation: Where is the line drawn? The hosts discuss everything from braids to rock and roll.

    (1:08:47) The Race War Hypothetical: A frank conversation about where loyalties would lie in a hypothetical civil war.

    (1:22:32) Corporate Culture & Mentorship: A tangent into team management and the importance of mentorship for the younger generation.

    (1:30:31) Final Thoughts: Closing out the marathon session with a final word on daring to be nice.
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    _________________________________________
    Instagram (Shaun): https://www.instagram.com/marblemarbs
    Instagram (Kari): https://www.instagram.com/hashavehad_shop
    Instagram (Mike Wavs): https://www.instagram.com/mikewavs/
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    1 h y 33 m
  • The 12 Hub Sneaker Podcast Episode 019 | A Sickness: Why Sneakerheads Are Obsessed With Doubling Up
    Sep 25 2025

    #12hubsneakerpodcast

    In this episode, the guys kick things off with a wild story about a $10,000 quote for outdoor lighting that quickly turns into a conversation about the questionable spending habits of sneakerheads. They dive deep into the world of rare and painful Nike ISPA sneakers, discuss the constant delays with Travis Scott releases, and debate why LeBron's signature shoes get no love in the resale market.

    The conversation then shifts to the main topic: Why do we double (or triple) up on sneakers we barely wear? They explore the psychology behind needing a backup pair, the state of the resale market, and the obsession with collecting everything from clothes and hats to tech gadgets. From the new Kirkland SB Dunks to nightmare stories about club dress codes, this episode covers all the random thoughts and compulsive habits that define a true collector.

    Timestamps
    (0:00) Intro / The $10,000 Outdoor Lighting Scam

    (3:27) How Lighting Scams Relate to Sneakerheads & Wasting Money

    (4:25) Sneaker Displays: Floating Shoes & LED Shelves

    (4:55) Deep Dive: The Pain & Rarity of Nike ISPA Sneakers

    (10:25) The $9,000 ISPA & Wild Reselling Stories

    (13:10) Travis Scott Sneaker Release Delays

    (18:51) Why Are So Many Sneakers Delayed? Shipping & Tariff Issues

    (22:54) Upcoming Release Talk: Jordan 5 "Tokyo"

    (25:06) Is This New Air Max 95 Hybrid a Hit or Miss?

    (27:07) LeBron's Signature Line: Why Is There No Resale Hype?

    (31:39) The Sneaker Resale Market is in a Slump

    (32:44) The Sickness: Collecting Clothes to Match Every Sneaker

    (35:42) From Supreme to Balenciaga: Discussing Streetwear vs. Luxury

    (41:00) The Kirkland x Nike SB Dunk is Real!

    (42:10) Why Are the Football SB Dunks Still Sitting on Shelves?

    (48:05) Reselling in a Down Market & Nike Outlet Finds

    (52:05) The Most Comfortable Shoe You've Never Heard Of: ACG Moc 3.5

    (54:03) Are Sneaker Loafers the Next Big Trend?

    (59:08) Dress Code Nightmares: Denied at a Club for a $1000 Sweatsuit

    (1:04:57) The Main Event: Why Do We Double Up on Sneakers?

    (1:16:38) The Agony of Lacing Up a Fresh Pair of Sneakers

    (1:18:57) Tech Talk: iPhone 17 Pro & The New iPhone Air

    (1:22:50) Is Our Collecting a Way of "Catching Up" From Childhood?

    (1:31:33) The Big Question: Would You Sell Your Collection to Survive?

    (1:44:24) From Sneakers to Crypto: Is the Economy a Scam?

    (1:50:36) How AI is Changing the World and Our Jobs🎤 Subscribe for more real convos on culture, business, and current events.

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    _________________________________________
    Instagram (Shaun): https://www.instagram.com/marblemarbs
    Instagram (Kari): https://www.instagram.com/hashavehad_shop
    Instagram (Mike Wavs): https://www.instagram.com/mikewavs/
    Instagram (Hugh): https://www.instagram.com/idothis4thegram

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    Website: https://thetwelvehub.com/
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    1 h y 56 m
  • The 12 Hub Sneaker Podcast Episode 018 | What Is Jeff Staple ROI & B-Ball Shoes & Jeans
    Sep 10 2025

    #12hubsneakerpodcast

    The crew (Drew, Eddie, Kari, and H) is back in the house for a deep dive into the heart of sneaker culture. The conversation kicks off with a debate over the re-release of the iconic Undefeated Jordan 4s—is the hype still there now that everyone has a pair? The guys explore the shoe's military MA-1 flight jacket inspiration before taking a trip down memory lane, discussing the potential return of sneaker packs and whether a $600 price tag would fly today.

    The episode then sparks a passionate debate ignited by Jeff Staple's viral video on the "Return on Investment" of creativity. The team clashes over whether long-term brand building can survive in a culture demanding immediate hype and sell-outs. This central discussion touches on cultural relevance, scarcity, and the true impact of collaborators like Staple, Sean Wotherspoon, and J-Tips.

    Tune in for a raw, unfiltered conversation covering 90s fashion nostalgia (Starter Jackets and JNCOs), the rise and fall of streetwear brands like Supreme and Ed Hardy, and a final verdict on whether you can really wear basketball shoes with jeans.

    Timestamps (Chapters):

    0:00 - Intro & The Undefeated Jordan 4 Debate
    1:55 - History of the Undefeated 4's Design (MA-1 Flight Jackets)
    3:41 - Should Sneaker Packs Make a Comeback?
    4:28 - The Modern Cost of Sneaker Packs ($500+)
    7:30 - Dream Retro Sneaker Packs
    11:25 - Sneaker Nostalgia: First Jordans & Getting Shoes as Kids
    13:06 - 90s Fashion Throwback: Pumps, Starter Jackets & Avirex
    15:46 - Who Got Us Into Sneakers? Family & Influences
    20:26 - Nike's Golden Age of Marketing
    22:23 - The Great Debate: Can You Wear Basketball Shoes with Jeans?
    27:05 - Streetwear Breakdown: Supreme, Chrome Hearts & Ed Hardy
    32:57 - Main Topic: Breaking Down Jeff Staple's 'ROI of Creativity' Video
    37:11 - The Debate Begins: Is Staple's View Realistic or Out of Touch?
    43:28 - Staple's Cultural Impact: Do His Collabs Still Hold Weight?
    51:19 - Scarcity vs. Hype: J-Tips, Saucony, and Creating a Trend
    1:07:34 - Final Thoughts on the ROI Debate
    1:24:26 - Quick Hits: Doernbecher Releases & Best Skate Shoes
    1:29:13 - This Week's Pickups
    1:45:22 - Discussing the Former Nike VP / Reseller Son Controversy
    1:59:03 - TikTok vs. Instagram: Where is Sneaker Culture More Toxic?
    2:02:11 - Jordan vs. LeBron: Comparing Their Best Sneaker Runs (Jordan 7-9 vs. LeBron 7-9).
    2:26:26 - What Happened to Urban Necessities?
    2:32:04 - Sneaker Personalities: Ben Baller, Sean Wotherspoon & Online Beef
    2:48:16 - Outro

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    _________________________________________
    Instagram (Shaun): https://www.instagram.com/marblemarbs
    Instagram (Kari): https://www.instagram.com/hashavehad_shop
    Instagram (Mike Wavs): https://www.instagram.com/mikewavs/
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    2 h y 48 m
  • The 12 Hub Sneaker Podcast Episode 017 | LeBron 23 Box, Shai's New Shoe, Supreme & Panda Dunk Hate
    Sep 3 2025

    #12hubsneakerpodcast

    Episode 17 is here and we're covering... well, just about everything. We kick things off with the latest in sneaker news, breaking down the insane packaging for the LeBron 23 "40K," Shai Gilgeous-Alexander's new Converse shoe, and our thoughts on the upcoming Supreme Dunks.

    But this isn't just about releases. We dive headfirst into the culture with some serious hot takes on the Undefeated Jordan 4, whether Travis Scott collabs have gotten stale, and a full-blown rant on the love/hate relationship everyone has with the Panda Dunk. Plus, we get into the Nike vs. StockX settlement, the truth about reseller culture, and shout out some of our favorite content creators.

    TIMESTAMPS:
    0:00 - Intro & The 25-Episode Podcast Curse
    1:16 - Helping Family Start a "Red Table Talk" Style Podcast
    2:25 - The "Toxic Ex Podcast" Idea
    3:15 - An Unexpectedly Detailed Throuple Story
    5:32 - Family, Upbringing & Generational Gaps
    7:14 - Presidents, Politics & Secret Elite Healthcare
    8:20 - Can You Outwork a Bad Diet? (My 600-lb Life Talk)
    10:35 - The Horrifying Truth About Pop-Tarts
    11:40 - Using ChatGPT for Sneaker News (And When It Lies)
    13:25 - First Look: The LeBron 23 "40K" & Its INSANE Packaging
    16:11 - The Shai Gilgeous-Alexander Converse Drops This Week
    17:20 - Hooping in Ja 1s & The Death of Outdoor Basketball Shoes
    18:52 - Air Raids Are Better Than Jordan 8s
    19:55 - Community Shoutouts: The Sneak Diss, Drew The Sneaker & More
    21:40 - The Great Debate: Sneaker Fetish (KiX) & His Content Style
    26:53 - Are Jordan 4s Losing Their Luster? (Cave Stone & A Ma Maniere)
    31:48 - The Nike Pegasus NFL Collection (For The People, Not Sneakerheads)
    34:19 - That Insane Nike Air Yeezy 2 "Aluminum Foil" Sample
    37:25 - Why Do The Best Colorways Always Go On Jordan 1 Mids?
    39:30 - Supreme Week 1 Recap & Copping The Dunks
    47:57 - Wearing The Shattered Backboards & Undefeated Jordan 4s
    49:10 - Hot Take #2: The Undefeated 4 is "Just a Green Shoe"
    55:20 - Travis Scott Fatigue: Are We Over The Jordan 1 Collabs?
    57:00 - THE GREAT PANDA DUNK RANT
    1:01:25 - Wearing Hype in a City With No Sneaker Culture
    1:05:40 - The Cringey Reseller YouTuber Formula (Jumpman Chris)
    1:08:08 - The Reality of Sneaker Cons & Legit Checking
    1:11:07 - Why Nike REALLY Settled The StockX Lawsuit
    1:17:01 - How Resellers Actually Help Nike's Bottom Line
    1:21:40 - Labubu Hype & Collecting Blind Box Toys
    1:24:25 - Ageism in Streetwear: Can You Be Too Old For Supreme?
    1:31:38 - The Air Jordan 3 "Lucha Libre" - Fire or Appropriation?
    1:33:25 - Deep Dive: Sia Collective & The Independent Sneaker Scene
    1:39:23 - Starting a True Crime Podcast? The Patty Hearst Case
    1:42:10 - The Dr. Umar Grift & Black Empowerment Messaging
    1:47:05 - Unpacking "Black-on-Black Crime" & Bad Political Slogans
    1:51:50 - Why Adidas Gives Collaborators More Freedom Than Nike
    1:56:20 - The Most Uncomfortable "Comfort" Shoe?
    1:59:05 - Final Thoughts & Wrapping Up Ep. 17

    🎤 Subscribe for more real convos on culture, business, and current events.
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    _________________________________________
    Instagram (Shaun): https://www.instagram.com/marblemarbs
    Instagram (Kari): https://www.instagram.com/hashavehad_shop
    Instagram (Mike Wavs): https://www.instagram.com/mikewavs/
    Instagram (Hugh): https://www.instagram.com/idothis4thegram

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    Website: https://thetwelvehub.com/
    Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hubsneakerpodcast/
    TikTok (12 Hub Podcast): https://www.tiktok.com/@the12hubsneakerpodcast
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    2 h y 4 m
  • The 12 Hub Sneaker Podcast Episode 016 | Queens, Hypebeasts & Awake Jordan 5 Release Drama ft Emonic
    Aug 29 2025

    #12hubsneakerpodcast

    Episode 16 is here, and we're welcoming our very first woman guest, the one and only Imanic (@FamousEmonic)! She chops it up with the crew about her Queens roots, the hustle of juggling two jobs and family life, and her OG approach to sneaker collecting in a world full of hype.

    The conversation goes everywhere, from the problem with clout-chasing and resellers to the real reason people are mad about the new Shattered Backboards. We also get into fitted hat struggles, the evolution of body standards, the wild Awake release drama, and whether it's ever okay to put your sneakers in the microwave. Tap in for a hilarious and insightful conversation that proves the culture is about much more than just shoes.

    Timestamps
    (0:00) - Intro & Welcoming the First Woman Guest Emonic
    (0:20) - The Pronoun Predicament A hilarious story about a workplace interaction kicks off a discussion on navigating pronouns in today's world.
    (1:50) - Introducing Emonic
    (3:55) - A Deep Dive into Queens, NYC The crew shares stories about growing up and living in different parts of Queens, from Jamaica to Queens Village, and how the borough has changed.
    (7:53) - Emonic's Hustle: Juggling Two Jobs & a Clothing Line
    (8:40) - Emonic's OG Sneaker Philosophy
    (9:42) - The Problem with Hype Culture & Clout Chasing
    (11:31) - Emonic's Personal Style
    (13:25) - The Perks of "Adult Money" & The Foot Locker Discount
    (14:22) - The Wild West of Reselling & Fake Sneakers
    (17:47) - Are the New Shattered Backboards a Letdown?
    (19:24) - The Supreme Obsession
    (22:47) - The Struggle is Real: Keeping Fitted Hats Clean A relatable conversation about the challenges of wearing fitted hats, especially when you sweat.
    (24:43) - Self-Care Chat: Eyebrows, Hair Plugs & BBLs
    (33:19) - Spending Your Last Dollar on Sneakers?
    (41:48) - Weekly Pickups: What Did Everyone Cop?
    (51:23) - Hugh's GOAT Auction & Supreme Haul Hugh reveals his massive haul from the GOAT auctions and his latest Supreme pickups.
    (1:01:01) - The Rebranding of the Podcast Emonic' asks about the history of the podcast, leading to a discussion about its evolution and mission.
    (1:15:38) - Sneaker News: The Awake Release Drama The group breaks down the controversy surrounding the Awake x Jordan Air Ship release and the person selling friends & family access links.
    (1:28:30) - Going for the Undefeated Release? The crew discusses the upcoming Undefeated release and its surprisingly low resale price.
    (1:31:32) - A Quick Detour into Politics
    (1:38:23) - Marriage Life: Going Out vs. Staying In
    (1:41:22) - Getting Older, Health & Pandemic Weight Gain
    (1:54:19) - Music Debate: Kendrick vs. Drake, 6ix9ine, Gunna & More The group dives into recent hip-hop topics, from the Kendrick vs. Drake beef to celebrity relationship drama.
    (2:10:20) - What's Dropping Soon? A look at upcoming sneaker releases, including the Anthony Edwards AE2s and Ja Morant's Jaw 3s.
    (2:12:04) - The GOAT Debate: LeBron vs. Jordan An age-old debate sparks up after a discussion about modern basketball stars.
    (2:15:49) - Outro & Where to Find Emonic's crew wraps up the show and Imanic shares her social media handles.

    🎤 Subscribe for more real convos on culture, business, and current events.
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    _________________________________________
    Instagram (Shaun): https://www.instagram.com/marblemarbs
    Instagram (Kari): https://www.instagram.com/hashavehad_shop
    Instagram (Mike Wavs): https://www.instagram.com/mikewavs/
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    Website: https://thetwelvehub.com/
    Instagram (12 Hub Sneaker Podcast): https://www.instagram.com/the12hu

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    2 h y 24 m
  • The 12 Hub Sneaker Podcast Episode 015 | The Undefeated 4s, Labubus & Top 10 Brown Sneakers For You
    Aug 22 2025

    #12hubsneakerpodcast

    On Episode 15 of the 12hub Podcast (Sneaker Edition), the crew welcomes special guest and fellow content creator, Drew The Sneakerholic! The conversation kicks off with @TheDru-SneakAholic's journey from Philly to Texas, sparking a hilarious debate on regional food staples like pizza, BBQ, and the controversial use of ranch dressing.

    The crew dives deep into the modern sneaker world, discussing the ethics of replica sneakers, the problem with reselling fakes, and the confusion surrounding pre-distressed releases like the Nigel Sylvester AJ1 Lows. Drew shares his 20-year collecting journey and how he went from being embarrassed by his collection to becoming a popular TikTok creator.

    The discussion also covers the "good old days" of camping out for releases like the Galaxy Foamposites, the current state of Nike SB, whether non-skate shoes should get the SB treatment, and a full breakdown of the crew's most anticipated upcoming drops. Things take a wild turn with an in-depth investigation into the bizarre "Labubu" collectible craze that's sweeping the nation.

    To cap it all off, the hosts and Drew share their definitive Top 10 "Brown Sneakers" of all time. Settle in for an episode packed with hot takes, sneaker history, and lots of laughs!

    Timestamps
    (0:00) Welcomes special guest @TheDru-SneakAholic, a sneaker content creator from Philly now living in Texas.
    (0:23) Philly vs. Texas: Pizza, BBQ, and Ranch Hot Takes
    (4:23) From Collector's Shame to TikTok Fame
    (7:00) Online Sneaker Beef & The Great Reps Debate
    (9:44) The Problem with Reps: Scams & Clueless New Collectors
    (12:08) Sneaker Origin Stories: What Got You Hooked?
    (15:24) Camping for Kicks: The Wild Days of In-Person Drops
    (18:10) Digital Drops vs. The Old Days: Has the Internet Changed the Culture?
    (22:30) Streetwear Deep Dive: Supreme's Resurgence & Favorite Brands
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    (44:01) The Black Cat 4s: Overhyped or a Must-Have?
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    (1:05:05) The Crew's Definitive Top 10 "Brown Sneakers" List
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    (1:39:54) Wrapping Up with @TheDru-SneakAholic

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