#12hubsneakerpodcast

The sneaker world was just rocked by massive news: Cool Kicks, the celebrity-favorite sneaker store, was raided by the LAPD's forgery division. In this episode, we break down everything we know about the downfall of one of the biggest names in the resale game.

We dive into the shocking details of the raid, which happened while the owner, Adeel (a.k.a. Champagnekapi), was on a Whatnot live stream. Watch the moment he realized what was happening before abruptly ending the broadcast. Adeel was arrested on felony charges for receiving known stolen property, and we discuss the long-standing allegations of Cool Kicks selling fakes.

The conversation then goes deeper, exploring how resellers and platforms like Whatnot have permanently changed the culture. Is there a middle class anymore? We connect the state of the economy to why people chase reps and counterfeit goods. Finally, we get personal about the realities of sneaker collecting—from the QC issues at Nike to the addictive "dopamine hit" of a new purchase and the feeling of being disgusted with a 500+ pair collection.
Timestamps:

0:00 - BREAKING NEWS: Cool Kicks Raided!
0:34 - The Official Details: LAPD & Felony Charges Explained
2:14 - CAUGHT LIVE: The Moment The Raid Started on His Whatnot Stream
5:30 - The Resale Market is FULL of Fakes (Chunky Dunky, Freddy Kruegers)
8:38 - The Whatnot Problem: NO Authentication Process
13:13 - Have Resellers Destroyed Sneaker Culture?
26:00 - The Counterfeit Market is Worse Than You Think
30:35 - Is the Middle Class Dead? The Economy & Sneaker Prices
34:21 - The SICKNESS: Is Sneaker Collecting an Addiction?
36:12 - That 3-Second Dopamine Hit When You Unbox

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#12hubsneakerpodcast

In Episode 35 of the 12 Hub Sneaker Podcast, things get HEATED as we debate the legacy and ROI of streetwear legend Jeff Staple (AGAIN...).

We also break down Jordan Brand's disastrous 30th Anniversary Air Jordan 11 pack—a collection so bad we have to ask: is the holiday Jordan 11 officially DEAD? Plus, we dive into the new SKIMS x Nike collab (and its clear YeezySZN inspiration), the wild Reebok x PlayStation collection, and the double standards at Nike when it comes to controversial figures like Tom Sachs and Kanye West.

Join the conversation and let us know your thoughts in the comments! Did Jordan Brand mess up?

Timestamps:

0:00 - Intro: Ki's Not Fired & Monetization Talk

1:35 - We Got a Shoutout from the Sneak Diss Podcast!

3:12 - What Are the "Sushi Club" Air Force 1s?

7:20 - Jordan Brand's TERRIBLE 30th Anniversary Air Jordan 11 Pack

9:12 - "You Don't Celebrate a Birthday With Their Least Favorite Meal"

12:15 - Are Air Jordan 11s DEAD as a Holiday Release?

16:08 - Is Sneaker Culture Stale Right Now?

19:44 - The Rise of Independent Sneaker Brands

22:41 - The Truth About "Comfortable" Foam Shoes

26:32 - Pickups of the Week: SB Dunks, P-Rods, and More

33:38 - HUGE QC Issues on the Nike SB Air Max 95

35:18 - Nike's New "MIND O1" Recovery Slides

55:25 - THE GREAT DEBATE: Is Jeff Staple Still Relevant or a One-Trick Pony?

1:04:25 - The "Significance" of the Pigeon Dunk

1:09:55 - Breakdown: The 7-Brand ASICS "Tomo" Collab

1:16:59 - GRAIL PICKUP: Pine Green SB Jordan 4

1:18:57 - Nike's Marketing Missed Opportunity with the SB 4s

1:44:45 - Kim Kardashian's SKIMS x Nike Collab is... YEEZY?

1:46:20 - Nike's Double Standard: Tom Sachs vs. Kanye West

1:59:04 - Final Thoughts: Consistency is Key in the Content Game

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_________________________________________
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#12hubsneakerpodcast

In this extended special episode, @TheDru-SneakAholic and @hdiddydollar start with a conversation about the content creation landscape, exploring the untapped market for streamers and podcasters over 30. They discuss the potential for content that moves beyond hype and offers wisdom, sharing relatable stories about career, family, and life. The discussion pivots to a deep dive into the mechanics of social media, dissecting TikTok's algorithm, the pros and cons of high-production vs. authentic content, and the strategies behind viral success. The conversation then takes a significant turn into a candid and wide-ranging exploration of politics, culture, and society, touching on everything from controversial political figures and cultural appropriation to the definition of American culture and the state of modern discourse.

Timestamps:

(0:00) Intro & The Streaming Gap: Why isn't there more streaming content for people over 30?

(1:33) Finding a Niche: Analyzing streamers who successfully engage an adult audience with relatable content.

(2:47) The Power of Wisdom & Storytelling: Is there an audience for podcasts that share real-life experiences?

(4:35) The Politics of Content: How political commentary dominates online spaces and generates massive engagement.

(7:24) The Engagement Loop: Do listeners actually leave comments, and what is the true value of engagement?

(8:12) Hacking the Algorithm: A deep dive into social media strategy and the power of topic-driven, evergreen content.

(10:31) High Production vs. Raw Authenticity: A debate on what content style performs best on platforms like TikTok and YouTube.

(16:27) Are You Trying Too Hard?: A creator-to-creator critique on putting too much production into short-form content.

(22:25) The Business of Controversy: Building a political commentary channel and using clips to drive explosive growth.

(32:23) The Sparring Session: The conversation shifts to a full-blown discussion on politics, sparring over current events and ideologies.

(39:03) Faith, Religion & Extremism: A candid discussion on the differences between faith and organized religion.

(45:28) What is "White Culture"?: An exploration into the concept of American culture versus specific heritages.

(57:22) Cultural Appropriation vs. Appreciation: Where is the line drawn? The hosts discuss everything from braids to rock and roll.

(1:08:47) The Race War Hypothetical: A frank conversation about where loyalties would lie in a hypothetical civil war.

(1:22:32) Corporate Culture & Mentorship: A tangent into team management and the importance of mentorship for the younger generation.

(1:30:31) Final Thoughts: Closing out the marathon session with a final word on daring to be nice.
🎤 Subscribe for more real convos on culture, business, and current events.
👍 Like, 💬 Comment, 🔔 Hit that bell – join the community!
_________________________________________
Instagram (Shaun): https://www.instagram.com/marblemarbs
Instagram (Kari): https://www.instagram.com/hashavehad_shop
Instagram (Mike Wavs): https://www.instagram.com/mikewavs/
Instagram (Hugh): https://www.instagram.com/idothis4thegram

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