Brigham Dickinson is the co-founder and president of Power Selling Pros, a company that helps home service businesses turn more incoming calls into booked jobs through world-class customer service and call-handling training. After years of studying top-performing service companies, Brigham developed proven systems that help CSRs and office teams deliver exceptional customer experiences that drive revenue and loyalty.

Today, Power Selling Pros works with contractors across the country to improve call conversion, increase bookings, and build cultures centered on the "Pattern for Excellence." Brigham is also the host of the Service MVP Podcast, where he interviews leaders across the home service industry about leadership, growth, and delivering remarkable service.

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In this conversation, Rob Anderson shares his insights on the importance of company culture, customer service, and effective recruitment strategies in the home services industry. He emphasizes the need for businesses to focus on making customers happy and creating a positive work environment for employees. Rob discusses the significance of data-driven decisions, the impact of partnerships, and the challenges posed by private equity. He also highlights the importance of leadership development, emotional intelligence, and the art of storytelling in building relationships with clients and partners. Ultimately, Rob encourages a forward-looking mindset and the continuous pursuit of personal and professional growth.

00:00 The Importance of Culture in Business
05:52 Recruitment and Retention Strategies
08:55 Defining and Measuring Company Culture
15:01 Navigating the Challenges of Home Services
18:04 The Role of Partnerships in Business Growth
20:57 Giving Back to the Community
23:50 The Impact of Private Equity on Business
26:58 Leadership Development and Emotional Intelligence
30:07 The Art of Storytelling in Business
33:00 Building Relationships with Clients and Partners
35:57 The Future of Business and Personal Growth

Tommy Mello hosts a Super Bowl day episode of The Home Service Expert with Ismael Valdez, founder of VE and NextGen (Anaheim), discussing how to scale home service businesses through disciplined marketing, sales process mastery, and operational execution. Ishmael explains how he would evaluate investing in a $20M company by first assessing the energy and leadership of the C-suite/upper management, then reviewing data systems like CRM/ServiceTitan and financials, contrasting this with smaller $4 - $5M owner-driven businesses. They discuss the importance of competitiveness, infrastructure, and recruiting, and Tommy's focus on lead generation and funnel math (booking rate, cancellations, conversion rate), including capacity planning, overstaffing with outbound to fill boards, and lowering cancellations driven by response time. Ishmael emphasizes three core departments: marketing, sales, and operations/customer fulfillment, and argues many operators underperform in marketing and sales.

In this conversation, Tommy Mello and Brian Sooy discuss the critical aspects of branding, marketing, and leadership in the home services industry. They explore the importance of clarity in branding, the need for differentiation in a competitive market, and the balance between branding and direct response marketing. Brian shares insights on creating memorable customer experiences, the role of storytelling in branding, and the significance of data-driven decision-making. They also touch on building a strong company culture and the mindset of ownership that can drive success in business.

In this episode, Tommy Mello interviews Zach Deering, co-founder of Mantle, an AI-powered sales platform for home services. They discuss the evolving landscape of home services, the importance of creating a shopping experience for homeowners, and how technology can enhance sales processes. Zach shares insights from his background at Amazon and McKinsey, emphasizing customer obsession and the need for simplicity in business. The conversation also touches on generational differences in shopping behavior, the role of financing in home services, and the future of AI integration in the industry.

Learn more about Mantel: www.usemantel.com

Mantel Homeowner Shopping Attitudes Report https://www.usemantel.com/survey

In this conversation, Vince Nardo shares his extensive experience in the home services industry, discussing the challenges and strategies involved in breaking into new markets, the complexities of private equity, and the importance of grassroots marketing. He emphasizes the need for a strong company culture, effective marketing strategies, and team alignment to drive growth. Vince also reflects on the significance of recognizing and retaining talent, as well as the importance of having a plan for life after selling a business.

00:00 Breaking into New Markets

02:04 Vince Nardo's Journey in Home Services

05:36 The Challenges of Private Equity

10:06 Grassroots Marketing Strategies

12:54 Establishing a Strong Business Foundation

17:22 The Importance of Culture in Business

23:44 Marketing as the Core of Business Success

30:05 Aligning Teams for Growth

37:29 Recognizing and Retaining Talent

53:21 Life After Selling a Business

Grant Winstead is an expert in home service, renovations, leadership, coaching, and sales based in the Washington DC-Baltimore area. He is the CEO of Renovation Experts and operates as a transformational coach. With over 40 years of experience, Grant has built his multi-million dollar company from the ground up, starting as a door-to-door canvasser. Throughout the interview, Grant shares his personal journey from a challenging upbringing in Pittsburgh, Pennsylvania, to becoming a successful home service operator. He emphasizes the importance of mindset over tactics in achieving growth and success. Grant discusses overcoming obstacles, the impact of mentorship, and the critical role of self-belief. He also touches on his current focus on coaching and mindset development, detailing his 12-week coaching program designed to help individuals and entrepreneurs break limiting beliefs and achieve their highest potential.

00:00 Introduction to Grant Winstead

02:35 Grant's Early Life and Career Beginnings

08:59 Transition to Leadership and Mentorship

17:47 The Importance of Mindset in Success

25:42 Sales Strategies and Overcoming Obstacles

28:51 The Role of Mindset in Achieving High Performance

35:00 The Importance of Self-Belief in Interviews

35:57 Challenges in Finding Driven Individuals

38:00 The Role of Family Support

40:47 The Power of Repetition and Curriculum

45:45 The Will to Win and Discipline

59:22 The Role of Books and Mentors