This is the final episode of our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to boost enrollment outcomes this cycle.

Episode 217 - Originally aired April 2023

Dr Kim Krull retired from Butler Community College in February of 2024

Community colleges are the front door of higher education for hundreds of thousands of students annually. They may be smaller than their 4-year counterparts, but schools like Butler Community College are leading the charge in innovating classrooms and workforce development programs.

How are they doing it? It’s simple — by listening to students and their future employers and pivoting to their needs.

Butler’s former president, Dr. Kimberly Krull, and Director of College Relations and Marketing, Kelly Snedden, tell us how they’re committing to graduating each student in digital literacy.

Join us as we discuss:

– Powering “high-flex” classrooms with the tech of tomorrow (13:03)

– Getting students job-ready in workforce development programs (21:09)

– How Butler is addressing the demographic enrollment cliff (34:51)

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

This episode is number three in our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to boost enrollment outcomes this cycle.

Episode 216 - Originally aired March 2024

Dave Hunt is now the Executive Creative Director at Old Dominion.

On November 30th, 2022, ChatGPT changed the world.

Just months before, Dave Hunt, now Executive Creative Director of Old Dominion, had been developing a large-scale email marketing campaign at another university.

Dave discovered that the months of work that went into creating it could all be done in minutes now. It hooked him into looking at how to use generative AI further to keep his new team at ODU doing the creative work instead of grunt work.

This episode will change the way you think about using generative AI with your team and how it can shape the marketing of your college or university.

Join Us As We Discuss

- Focusing on the tasks AI can’t do [8:32]

- Enhancing audience engagement with prospective students [22:38]

- The challenge of authenticity with Gen-Z and Gen Alpha [28:34]

- Achieving brand voice alignment when using AI [33:42]

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

This episode (2 of 4) is part of Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to boost enrollment outcomes this cycle.

Episode 215 - Originally aired Feb 2022

Nate Jorgensen is now the Senior Director of Marketing at Miami University.

Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect.

In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications at the University of Cincinnati - College of Engineering and Applied Science, about when marketers do too much work and how to let their institutions sell themselves.

Join us as we discuss:

- Growing your institution’s footprint

- Authentic communication strategies

- How to use student-produced content that may not be all positive

- The impact of video: from Nate’s engineering video series to candid iPhone filming

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To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.

Hosted by Ausha. See ausha.co/privacy-policy for more information.