Episodios

  • Avoid the HVAC Race to the Bottom – With Building Science, Heat Pumps, and Brynn Cooksey

    Avoid the HVAC Race to the Bottom – With Building Science, Heat Pumps, and Brynn Cooksey
    May 14 2025
    Looking to stand out in the competitive Heat Pump market? Learn from the best with our FREE e-book on in-home heat pump sales. Get it today: https://bit.ly/Top_10Heat_pumpSalestips --------------------------------------- In this episode of The Heat Pump Podcast, we sit down with Brynn Cooksey—founder of Air Doctors Heating and Cooling, HVAC U, and a longtime leader in whole-home performance. Brynn’s journey takes us from his early days as a tech working alongside his father to running one of the most forward-thinking HVAC businesses in the Midwest. His secret? Don’t play the price game. Play the diagnostics game. The Power of Building Science Brynn explains how embracing building science helped his company escape the “race to the bottom”—the box-swapping, lowest-bid dynamic that plagues much of the industry. Instead, his team leads with comfort, efficiency, and trust—delivering measurable, science-backed improvements that customers can see and feel. At the heart of his process is in-home diagnostics. Think thermal imaging, pressure tests, and duct sizing analysis—not just glossy proposals. Brynn’s philosophy is simple: let the customer “buy” instead of getting sold. Show them what’s wrong, explain why it matters, and guide them to the best solution. Lessons from the Field Brynn also shares insights from a heat pump pilot program in Michigan, built in collaboration with Pearl Edison. From dual fuel designs to system sizing and load calculations, he offers a refreshingly honest look at what it takes to electrify the right way. Key takeaways include: 🔬 Diagnostics build trust. Homeowners can’t “unsee” thermal leaks or undersized ducts.🧠 Customer education wins. Teaching homeowners what’s really going on in their homes leads to higher-quality installs—and less price shopping.🌡️ Dual fuel isn’t a compromise. In cold climates, it’s often the smartest step toward electrification.🚫 Bad installs hurt everyone. Oversized or poorly designed systems can lead to $1,500+ utility bills and shattered trust. Why It Matters Brynn isn’t just running a profitable business—he’s helping chart a path for HVAC’s future. As incentives expand and heat pump adoption accelerates, we need more contractors who know how to design and install systems that actually deliver. Timestamps: [02:26] - Brynn’s background: Air Doctors, HVAC U, and Pearl Edison [05:26] - Using building science to escape the race to the bottom [09:45] - What Pearl Edison does and how it benefits contractors [13:43] - Why electrification isn’t always the first step [16:51] - Dual fuel systems as a practical solution in cold climates [19:14] - The danger of “Heat Pump Cowboys” and bad installs [23:56] - Making heat pumps profitable for quality contractors [35:57] - Final thoughts on solving the trust gap and winning customers Connect with Brynn Cooksey: LinkedIn: https://www.linkedin.com/in/theairdoctor/ Facebook: https://www.facebook.com/surgeonofcomfort/ Instagram: https://www.instagram.com/theairdoctor313/ Article: What we learned running a Home Energy Rebate pilot in Detroit: https://pearledison.substack.com/p/home-energy-rebates Website: https://www.airdoctorshvacservice.com/ Company’s Twitter: https://twitter.com/airdoctorshvac Company’s Facebook: https://www.facebook.com/airdoctorshvac/ Company’s Instagram: https://www.instagram.com/airdoctorshvac/# Company’s Linkedin: https://www.linkedin.com/company/airdoctorshvacservice/ Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy
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    39 m
  • Creating the First New Heat Pump OEM in 60 Years with Paul Lambert

    Creating the First New Heat Pump OEM in 60 Years with Paul Lambert
    Apr 30 2025
    Looking to stand out in the competitive Heat Pump market? Learn from the best with our FREE e-book on in-home heat pump sales. Get it today: https://bit.ly/Top_10Heat_pumpSalestips ------------------------------------------- In this episode, Ed Smith and Eric Fitz, Co-Founders of Amply Energy, speak with Paul Lambert, founder and CEO of Quilt. Paul shares how Quilt saw a massive opportunity to innovate in HVAC by reimagining heat pumps from top to bottom and building with an integrated “full stack” approach. Paul discusses the inspiration behind Quilt, how his background in Silicon Valley shaped the company’s approach, and why vertical integration is key to optimizing comfort and efficiency for homeowners. He also explains why the shift from a direct-to-consumer model to working with contractors is the next crucial step in scaling Quilt’s impact. Whether you're an HVAC professional, a heat pump enthusiast, an entrepreneur or someone interested in the energy transition, this episode is packed with insights on product innovation, business strategy, and the future of HVAC hardware, software, and the overall heat pump experience. Expect to Learn: How Quilt designed the most efficient two zone ductless heat pump on the market.The role of aesthetics in HVAC and why design matters to consumers.Why Quilt chose a vertical integration approach similar to Apple.The lessons learned from launching a startup in the HVAC industry.Why heat pumps are like the electric vehicles of HVAC – they just work better. How Quilt is partnering with contractors to expand across the U.S.The unique software-driven optimizations that improve efficiency and comfort.Why Paul believes the energy transition is the defining opportunity of our time.How interested contractors can become Quilt dealers.. In Today’s Episode: [00:00] - Introduction [01:12] - The Origins of Quilt & Paul Lambert’s Background [03:21] - Why Quilt Chose to Develop a Ductless Heat Pump [06:02] - Why Paul founded Quilt [14:18] - The Role of Aesthetics in Consumer Adoption [21:04] - Scaling Quilt’s Distribution and Training New Partners [29:33] - Shift from direct consumer to Business-to-Business. [35:12] - Expanding Quilt geographically with the help of partners [40:31] - Closing Thoughts & Final Advice Connect with Paul Lambert: LinkedIn: https://www.linkedin.com/in/paulrolandlambert/ Website: https://www.Quilt.com Twitter: https://x.com/prlambert?lang=en Facebook: https://www.facebook.com/paulitex/ Instagram: https://www.instagram.com/paulrlambert/ Company’s LinkedIn: https://www.linkedin.com/company/Quilthome/ Company’s Instagram: https://www.instagram.com/meetQuilt/ Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/
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    43 m
  • Corbett Lunsford on Arming Homeowners with the Knowledge they need to get the HVAC systems they deserve

    Corbett Lunsford on Arming Homeowners with the Knowledge they need to get the HVAC systems they deserve
    Apr 16 2025
    Looking to stand out in the competitive Heat Pump market? Learn from the best with our FREE e-book on in-home heat pump sales. Get it today: https://bit.ly/Top_10Heat_pumpSalestips ----------------------------------------- In this episode of the Heat Pump Podcast, hosts Ed Smith and Eric Fitz welcome Corbett Lunsford, a building science expert and host of the PBS show Home Diagnosis, to discuss the importance of scientific approaches in HVAC, the power of testing, and how to navigate the industry with confidence. Corbett shares insights on tools like blower doors, RED Calc and his own psychrometric wheel. With years of experience in building science, he brings a fresh perspective on how proper testing and measurement can significantly improve HVAC performance and efficiency. This episode is packed with valuable information for HVAC professionals, contractors, and anyone passionate about building science. Tune in to gain expert knowledge that can help you refine your approach, deliver more comfort to homeowners, and better explain your solution to your customers. Expect to Learn: Airtight homes are essential for comfort, efficiency, and health – don’t fear tight construction, just ventilate properly.Homeowners are increasingly well-informed, and HVAC pros should be ready to engage with curious, educated clients.Building performance starts with the enclosure; HVAC systems must be designed with the current and future envelope in mind.Testing tools like blower doors are critical to uncover hidden issues and verify system performance.Proper HVAC installations begin with proper design. “The box” is nothing without accurate Manuals J, S, D, and understanding room behavior. Fast rebate programs without proper testing risk widespread system failures. Episode Breakdown: [00:00] - Introduction of the episode. [01:17] - Corbett’s Background [04:34] - The Importance of Testing in HVAC [06:52] - Essential Tools for Building Performance Analysis [13:44] - Common Industry Misconceptions [17:07] - The building envelope comes first; HVAC must work with it, not around it. [22:57] - Blower door and pressure tests reveal issues you can’t see. [32:13] - Great installations begin with smart HVAC design. [46:37] - The Role of Consumer Education [50:03] - Closing Remarks and Where to Connect with Corbett [50:59] - Free Resources and Tools for HVAC Professionals Connect with Corbett Lunsford: LinkedIn: https://www.linkedin.com/in/corbettlunsford/ Website: https://buildingperformanceworkshop.com/ Website: https://www.pbs.org/show/home-diagnosis/ Facebook: https://www.facebook.com/GraceandCorbettLunsford/ Company’s Instagram: https://www.instagram.com/homeperformance/ Email: corbett@buildingperformanceworkshop.com Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy/
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    54 m
  • The bumps, bruises, and lessons learned of scaling a home performance business to $150M with Chris Nichols

    The bumps, bruises, and lessons learned of scaling a home performance business to $150M with Chris Nichols
    Apr 2 2025
    Looking to stand out in the competitive Heat Pump market? Learn from the best with our FREE e-book on in-home heat pump sales. Get it today: https://bit.ly/Top_10Heat_pumpSalestips ------------------------------------------ In this episode, Ed Smith and Eric Fitz, co-founders of Amply Energy, speak with Christopher Nichols, COO of HomeWorks Energy, about the challenges and strategies behind scaling a home performance business. Chris shares how HomeWorks Energy grew from 10 people to a 750 person company generating $150 million in revenue all while maintaining a strong focus on energy efficiency, heat pumps, and customer service. Chris explains how to build a talent machine in the HVAC industry, the importance of training, and the role of technology in scaling operations while maintaining quality. He also shares key lessons from his own career journey, including the mistakes and successes that shaped HomeWorks into the thriving company it is today. Whether you're in heat pumps, weatherization, home energy efficiency, or just looking to scale a service-based business, this episode is full of valuable tips on growth, leadership, and operational efficiency. Expect to Learn How HomeWorks' focus on "energy efficiency simplified" helped drive its rapid expansion.How critical it was to “crack the code on marketing” over and over as the company grewThe critical role of training in the HVAC industry and why HomeWorks created its own hands-on training program.How HomeWorks grew to 750+ employees and $150M revenue without outside investment.Lessons learned from building an HVAC team and why expertise matters.How HomeWorks leverages software to streamline solution-design, quoting, scoping, and quality control.Why HomeWorks still gets 30% of its leads from direct mail in a digital-first world.When to partner vs. bring services in-house and why sometimes you have to do it yourself.Why factoring in callback costs upfront can improve service quality and team morale.The importance of respecting HVAC technicians' expertise when scaling a business.Why you can’t be everything to everyone and should focus on mastering a few key services. In Today’s Episode: [01:13] - Introduction [03:22] - Understanding HomeWorks & Its Mission [05:48] - Chris Nichols’ Career Path & Early Influences [09:13] - Scaling HomeWorks & Building a Talent Machine [14:07] - Adding HVAC Services & Overcoming Initial Challenges [10:54] - The Framework for Scaling Multiple Service Lines [22:11] - Cracking the Code on Marketing & Lead Generation [26:33] - Leveraging Technology to Scale Skilled Labor [31:42] - Streamlining Sales & Comfort Advisor Roles [32:42] - Key Advice for HVAC Entrepreneurs [36:49] - The Future of HomeWorks & Industry Expansion [40:53] - Closing Thoughts & Final Advice Connect with Christopher Nichols: LinkedIn: https://www.linkedin.com/in/christopher-nichols-b3819bab/ Website: https://www.homeworksenergy.com/ Follow the Hosts: Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716Eric Fitz: https://www.linkedin.com/in/ehfitz/Amply Energy Website: https://www.amply.energy/Amply Energy YouTube: https://www.youtube.com/@amplyenergyAmply Energy Facebook: https://www.facebook.com/amplyenergyAmply Energy Instagram: https://www.instagram.com/amply_energy
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    40 m
  • The Practice and Philosophy of Building Science – A Discussion with Alex Meaney and Nate Adams

    The Practice and Philosophy of Building Science – A Discussion with Alex Meaney and Nate Adams
    Mar 19 2025
    Looking to stand out in the competitive Heat Pump market? Learn from the best with our FREE e-book and transform your approach to in-home heat pump sales. Get it today: https://bit.ly/Top_10Heat_pumpSalestips --------------------------------------------------------------- In this episode of The Heat Pump Podcast, hosts Ed Smith and Eric Fitz sit down with HVAC experts Alex Meaney and Nate Adams to discuss the building science, heat pump sizing, HVAC design, dehumidification, rebates, manufacturer data, the challenges of industry regulations, and a whole lot more. Alex and Nate are two of the most experienced and brilliant folks in building performance, home retrofits, and HVAC system design. Alex and Nate come at things from different perspectives, and what unfolds is a fascinating discussion at the bleeding edge of building science., Alex and Nate share valuable knowledge on load calculations, heat pump rebates, efficiency metrics, and the real world challenges of transitioning to all electric homes. They also discuss common mistakes in heat pump installations, the role of data in HVAC advancements, and the limitations of current efficiency standards. Whether you're an HVAC contractor, energy consultant, or homeowner interested in heat pumps, this episode provides thought provoking discussions and actionable insights for navigating the evolving world of heating and cooling. Key Takeaways: Why proper heat pump sizing is crucial and how incorrect sizing impacts heating, cooling, and dehumidification.The challenges of balancing latent (moisture removal), sensible (cooling), and heating loads in heat pump systems.How outdated efficiency metrics like SEER (Seasonal Energy Efficiency Ratio) fail to account for real-world performance.How rebates can lead to perverse incentives and outcomes. Why the lack of manufacturer performance data is a real risk to homeowner comfort.Why over-reliance on computer models can lead to poor HVAC design decisions and how field data should drive future improvements.Exciting trends on the horizon for HVAC design. Episode Breakdown with Timestamps: [02:34] - Introduction and Guest Overview [03:09] - Guest Introductions and Backgrounds [04:20] - Areas of Agreement in HVAC Design [06:55] - Communicating Equipment and Dehumidification [10:19] - Problems with Efficiency Ratings (SEER, EER, and Latent Performance) [18:18] - Temperature vs. Humidity for Comfort [22:59] - The Debate: Sizing for Heating vs. Cooling [30:18] - The Impact of Building Infiltration on HVAC Performance [42:22] - The Future of HVAC System Design [51:33] - Closing Thoughts and Advice for HVAC Contractors Connect with the Guests: Alex Meaney LinkedIn: https://www.linkedin.com/in/alex-meaney-62a6a248/ Website: https://www.meanhvac.com/ Facebook: https://www.facebook.com/alex.meaney.35 Nate Adams LinkedIn: https://www.linkedin.com/in/natethehousewhisperer/ Website: https://www.natethehousewhisperer.com/ Instagram: https://www.instagram.com/natethehousewhisperer/?igsh=bXNyeTAwNGkybWk4# Follow the Hosts Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716 Eric Fitz: https://www.linkedin.com/in/ehfitz/ Amply Energy Website: https://www.amply.energy/ Amply Energy YouTube: https://www.youtube.com/@amplyenergy Amply Energy Facebook: https://www.facebook.com/amplyenergy Amply Energy Instagram: https://www.instagram.com/amply_energy/
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    54 m
  • The Beauty of Dual Fuel Solutions with Mike Gundersen

    The Beauty of Dual Fuel Solutions with Mike Gundersen
    Mar 5 2025

    Looking to stand out in the competitive Heat Pump market? Learn from the best with our FREE e-book and transform your approach to in-home heat pump sales. Get it today: https://bit.ly/Top_10Heat_pumpSalestips

    ---------------------------------------------------------------

    In this episode of the Heat Pump Podcast, hosts Ed Smith and Eric Fitz, co-founders of Amply Energy, sit down with Mike Gundersen, owner of Compass Heating and Air Conditioning and HVAC dual fuel expert from the Chicago area. Mike shares his journey from the military to leading a successful HVAC business, focusing on doing things the right way.

    With extensive experience in the field, including a significant focus on heat pump technology and dual fuel systems, Mike shares his expertise on why heat pumps win on comfort. He discusses the technical aspects of heat pump installations, the benefits of dual-fuel systems, and how he has built his business gradually, focusing on doing the basics right consistently.

    Mike’s expertise is not only in the installation but also in the practical application of heat pump systems in various environments, emphasizing how proper system design can lead to significant improvements in comfort and customer satisfaction – in addition to efficiency savings.

    Expect to Learn

    • Mike’s journey to building an HVAC company that does things the right way consistently
    • The advantages of dual-fuel systems over traditional HVAC setups.
    • Why no one should be installing traditional AC units anymore
    • Expert advice on the installation and maintenance of heat pump systems.
    • Practical advice for entrepreneurs looking to enter the HVAC industry.

    Episode Breakdown with Timestamps

    [00:32] - Introduction to Mike Gundersen and the Heat Pump Podcast

    [01:12] - Mike Gundersen's journey from military service to HVAC expertise

    [05:16] - The business model and driving principles of Mike's HVAC company

    [15:45] - Exploring dual fuel system advantages

    [26:01] - Technological advancements in heat pump systems

    [39:30] - Mike discusses resources for continuous learning and improvement in the HVAC field

    [42:47] -Closing thoughts


    Connect with our guest Mike Gundersen:

    👉 LinkedIn: https://www.linkedin.com/in/mike-gundersen-27a10411b/

    👉 Compass Heating and Air Conditioning Website: https://compassheatingandair.com/


    Follow the Hosts

    👉 Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716

    👉 Eric Fitz: https://www.linkedin.com/in/ehfitz/

    👉 Amply Energy Website: https://www.amply.energy/

    👉 Amply Energy YouTube: https://www.youtube.com/@amplyenergy

    👉 Amply Energy Facebook: https://www.facebook.com/amplyenergy

    👉 Amply Energy Instagram: https://www.instagram.com/amply_energy/
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    43 m
  • The Nuances of Heat Pump System Design with Eric Kaiser

    The Nuances of Heat Pump System Design with Eric Kaiser
    Feb 19 2025

    In this episode the hosts Ed Smith and Eric Fitz from Amply Energy sit down with Eric Kaiser (aka ELK), a leading voice and trainer in the HVAC space. Known for his dynamic and insightful presentations at virtually any and all HVAC events, ELK shares his journey from growing up around creative energy solutions to becoming the Industry Engagement Manager at TruTech Tools. With a passion for teaching and decades of hands-on experience in HVAC and building performance, Eric offers valuable insight into heat pump performance, system design, and optimizing home comfort.

    Whether you're an owner, Comfort Advisor, tech, or even homeowner, this episode has deep knowledge about complexities of heat pump technology, debunking myths, and providing actionable strategies for better performance and comfort.

    📚 Expect to Learn

    • An overview of ACCA’s residential system design process (Manuals RS, J, Zr, T, S, D and B)
    • The nuances of heat pump performance and why load calculations are never perfect.
    • How to optimize HVAC systems for comfort, efficiency, and cost-effectiveness.
    • The importance of not just equipment sizing and selection, but also air distribution in achieving home comfort.
    • How to handle homeowner expectations and the role of rebates in HVAC decisions.
    • Practical strategies for managing heat pump defrost cycles and avoiding common installation pitfalls.

    ⏳ Episode Breakdown with Timestamps ⏳

    [00:00:42] - Introduction to the Heat Pump Podcast & Eric Kaiser ("Elk")

    [00:01:46] - Eric's Backstory

    [00:05:04] - Transitioning to Training and Industry Engagement

    [00:08:01] - The Importance of Homeowner Expectations in HVAC Design

    [00:17:33] - Designing for Comfort vs. Energy Efficiency

    [00:26:19] - Manual S Explained

    [00:32:36] - Heat Pump Performance in Cold Climates & Dehumidification Strategies

    [00:44:20] - Managing Defrost Cycles and Electric Heat Backup Efficiently

    [01:01:23] - Eric's Recommended Resources & Final Thoughts

    [01:02:30] - Conclusion

    Connect with the Guest Eric Kaiser on

    👉 LinkedIn: https://www.linkedin.com/in/eric-kaiser-323a1563/

    👉 TruTech Technology website: https://trutechtools.com/


    Follow the Hosts

    👉 Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716

    👉 Eric Fitz: https://www.linkedin.com/in/ehfitz/

    👉 Amply Energy Website: https://www.amply.energy/

    👉 Amply Energy YouTube: https://www.youtube.com/@amplyenergy

    👉 Amply Energy Facebook: https://www.facebook.com/amplyenergy

    👉 Amply Energy Instagram: https://www.instagram.com/amply_energy/
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    1 h y 4 m
  • Using Performance Data to Maximize Efficiency and Electrify Homes with John Semmelhack

    Using Performance Data to Maximize Efficiency and Electrify Homes with John Semmelhack
    Feb 5 2025
    In this episode of the Heat Pump Podcast, co-hosts Ed Smith and Eric Fitz dive into the fascinating world of low-load homes and home electrification with John Semmelhack, a home performance expert and co-owner of The Comfort Squad. They explore the evolving landscape of energy-efficient HVAC systems and discuss practical solutions for retrofitting homes and embracing electrification. John shares his extensive experience in HVAC system design, energy-efficient building practices, and transitioning homes to full electrification. Whether you're a homeowner, contractor, or energy fan, this episode provides valuable insight into the future of efficient homes, with a particular focus on heat pump systems. John Semmelhack is a seasoned professional in home performance and HVAC system design. As the co-owner of The Comfort Squad, a leading contracting firm specializing in energy-efficient solutions in Virginia, John has worked extensively on retrofitting homes, optimizing HVAC systems, and promoting electrification. With over 15 years of experience, his expertise ranges from passive house consulting to designing state-of-the-art heat pump systems. A champion of clean energy, John is passionate about sustainable living and empowering homeowners to embrace efficient, all-electric solutions. 📚 Expect to Learn The basics of heat pumps and why they are more than viable for all climates in the U.S.Challenges and solutions in retrofitting existing homes with heat pump technologyHow to right-size HVAC systems for maximum efficiency and comfortHow to slow down a sales process, collect actual data on the home’s loads, and become a “race of one” with a customerWhy “sizing it tight” and “designing by the book” is not as scary at is it seems once you start collecting actual performance data on HVAC systemsWhy heat pumps are easier and cheaper than most thinkInsight into exciting emerging technologies like air-to-water heat pumps and networked geothermal systems. ⏳ Episode Breakdown with Timestamps ⏳ [00:01:03] - Welcome and Guest Introduction [00:11:09] - The Path to Electrification [00:16:09] - Heat Pump Technology: Ducted vs. Ductless Systems [00:22:58] - Retrofitting Existing Homes [00:27:40] - John’s Sales Process and Customer Experience [00:40:07] - Heat Pumps Are Easy and Affordable [00:49:25] - Cutting-Edge HVAC Technologies [00:54:05] - Closing Thoughts Connect with the Guest 👉 LinkedIn: https://www.linkedin.com/in/john-semmelhack-013b4711/ 👉Website: https://www.comfortsquad.us/ Follow the Hosts 👉 Ed Smith: https://www.linkedin.com/in/ed-smith-5aa8716 👉 Eric Fitz: https://www.linkedin.com/in/ehfitz/ 👉 Amply Energy Website: https://www.amply.energy/ 👉 Amply Energy YouTube: https://www.youtube.com/@amplyenergy 👉 Amply Energy Facebook: https://www.facebook.com/amplyenergy 👉 Amply Energy Instagram: https://www.instagram.com/amply_energy/
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    56 m
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