What if the key to scaling your practice wasn’t more hours – but more efficiency, simplicity, and systems? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat with integrative and functional medicine trailblazer Dr. Buddy Touchinsky, founder of Peak Integrative Wellness. Buddy shares his candid journey to building a thriving, team-based integrative practice using smart systems, streamlined marketing, and community-based visibility. Whether you’re just starting out or ready to evolve, this episode will show you how to grow your practice with less chaos and more clarity.

• Discover how Buddy scaled from a solo practice to a team-based integrative model – and the business models that helped him grow.
• Learn why simplicity in pricing, offers, and processes leads to higher conversions and better patient experiences.
• Understand how Buddy uses SEO, Facebook content, and community outreach to consistently attract the right patients.
• Find out how Big Boost's automations, pre-education funnels, and consistent messaging helped reduce no-shows and boosted conversions.
• Explore how AI tools like ChatGPT, functional medicine scribes, and automated documentation are reshaping practice efficiency.

• “Complexity can’t scale. If it’s all in your head, it doesn’t grow.” (28:09 | Dr. Buddy Touchinsky)
• “Patients show up educated, engaged, and ready to say yes – and it makes discovery calls so much easier.” (15:17 | Dr. Buddy Touchinsky)
• “If you're not out there, the less ethical providers are – and patients pay the price.” (24:07 | Dr. Buddy Touchinsky)
• “Consistency builds momentum. Show up. Keep going. Eventually, you’ll make it.” (37:03 | Dr. Buddy Touchinsky)
• “You don’t have to do it all at once – or alone. Build your team and take the next step.” (43:00 | Dr. Buddy Touchinsky)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect Dr. Buddy Touchinsky Website: https://peakintegrativemed.com/ Facebook Personal: https://www.facebook.com/dr.touchinsky/ Facebook: https://www.facebook.com/PEAKIntegrativeMed/ LinkedIn: https://www.linkedin.com/in/drtouchinsky/ Instagram: https://www.instagram.com/peakintegrativemedicine/

What if scaling your practice wasn’t about working harder – but about working smarter with group coaching? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Sachin Patel, founder of The Living Proof Institute and Perfect Practice, to unpack how group coaching programs can help practitioners deliver more impact with less burnout. Sachin shares practical insights from years of running hybrid and group-based programs, including how to structure sessions, what tech tools to use, and how his licensing model helps practitioners implement turnkey programs without reinventing the wheel. If you’re looking for a smarter way to scale care, improve outcomes, and create sustainable revenue, this episode is your roadmap.

• Discover why one-on-one time should focus on transformation, while group coaching is perfect for delivering information and creating community.
• Learn how to transition from one-on-one to group care through open office hours, hybrid models, and educational modules.
• Understand how to structure group sessions with choreography that combines education, mindfulness, and Q&A to maximize engagement.
• Find out what tech stack (like Practice Better and HighLevel) supports streamlined group coaching delivery.
• Explore how licensing a proven program like Living Light helps practitioners save time, reduce friction, and guarantee client results.

• “One-on-one is for transformation – one-to-many is for information.” (03:05 | Sachin Patel)
• “Retention is the real success metric – not just revenue, but loyalty and trust.” (24:39 | Uli Iserloh)
• “There’s no prize for reinventing the wheel. Your job is to help as many people as possible, as quickly as possible.” (34:21 | Sachin Patel)
• “With licensing, we take you from batting practice to third base in 30 days or less.” (19:54 | Sachin Patel)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Sachin Patel Get Your FREE Copy of Perfect Practice, Bonus Mailers, and 30 Practice Growth Strategies Website: https://thelivingproofinstitute.com/ Licensing Program: www.livinglightlicense.com Practitioner Coaching website: https://www.perfectpracticementorship.com/ Perfect Practice Podcast: https://podcasts.apple.com/ca/podcast/perfect-practice/id1409852371 Facebook: https://www.facebook.com/thesachinpatel Personal Facebook: https://www.facebook.com/sachinpateldc Instagram: https://www.instagram.com/thesachinpatel/ LinkedIn: https://www.linkedin.com/in/drsachinpatel/

What if the key to freedom and creativity wasn’t doing more – but building systems that let you do less? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with systems and operations strategist Chelsea Brinkley to explore how entrepreneurs can build simple, effective systems to create more balance, reduce overwhelm, and scale sustainably. From project management to email organization, Chelsea shares the common pitfalls she sees – and how even the most free-spirited entrepreneur can benefit from putting foundational processes in place. If you’re tired of feeling scattered and ready to build a business that supports your life (not the other way around), this episode is a must-listen.

• Discover why success isn’t about doing more – it’s about having the right systems working in the background so you can focus on what matters most.
• Learn where most entrepreneurs get stuck with systems, including project management, file organization, and email – and how to fix it fast.
• Understand how building systems is the prerequisite for hiring, delegating, and scaling without stress.
• Find out Chelsea’s favorite tools (like Trello, Slack, Loom, and LastPass) and how to use them to streamline operations and communication.
• Explore why creating systems actually gives you more creative freedom – not less – and how to start, no matter where you are in your journey.

• “Systems may not be sexy – but having your life be easier and monetizing more absolutely is.” (02:10 | Chelsea Brinkley)
• “Start building processes before you think you need them – they’ll make your life easier and set the stage for growth.” (03:05 | Chelsea)
• “Disorganization drains your cognitive reserves – you can’t do your best work when you’re constantly looking for files or sifting through email.” (11:10 | Uli Iserloh)
• “It’s never too late to put systems in place – no matter how long you’ve been in business.” (29:35 | Chelsea)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Chelsea Brinkley Website: https://www.chelseabrinkley.com/ Facebook: https://www.facebook.com/chelseabrinkleybiz Facebook Group: https://www.facebook.com/groups/workfromwifi/ Instagram: https://www.instagram.com/chelseabrinkley LinkedIn: https://www.linkedin.com/in/chelseabrinkley/

What if the secret to a thriving functional medicine practice wasn’t selling more appointments – but designing a care model that supports long-term healing and financial stability? In this episode of the Health and Wellness Marketing Show, Uli Iserloh welcomes back functional medicine membership innovator Dr. Lara Salyer to dive deep into one of the most impactful shifts a practitioner can make: transitioning to a membership model. Dr. Salyer shares how she evolved from fee-for-service to a flexible, tiered membership structure that not only empowers patients – but prevents burnout while creating sustainable, recurring revenue. If you’re feeling drained by the constant hustle for new patients or worried about affordability for new patients, this episode will open your eyes to a model that works – for you and your community.

• Discover the core problems with fee-for-service and package models – and why they often lead to practitioner burnout or patient disengagement.
• Learn how Dr. Salyer designed a three-tier membership system that meets patients where they’re at while honoring clinical boundaries.
• Understand how membership models foster patient ownership of their healing journey – shifting the dynamic from “fix me” to “partner with me.”
• Find out how to incorporate digital content, group visits, and health coaching into your membership – even without a big team or tech stack.
• Explore practical tips for pricing, tier design, retention, and launching your membership – even if you’re starting from scratch.

• “Fee-for-service is not good for relationships – it creates friction and delays care.” (15:12 | Dr. Lara Salyer)
• “Membership invites people in with boundaries – it’s a red carpet with structure.” (16:50 | Dr. Lara Salyer)
• “You’re not promising results – you’re offering support. You’re the guide, not the fixer.” (18:57 | Dr. Lara Salyer)
• “Retention is the real success metric – not just revenue, but loyalty and trust.” (24:39 | Uli Iserloh)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Lara Slayer Facebook: https://www.facebook.com/drlarasalyer Instagram: https://www.instagram.com/drlarasalyer LinkedIn: https://www.linkedin.com/in/drlarasalyer/ TikTok: https://www.tiktok.com/@creativity.doctor Website: https://drlarasalyer.com/ Membership Magic Course Brainstorm session (if booked before before Jul 11, will qualify for summer promo even if appointment is after Jul 11) Catalyst Podcast Episodes On Membership: • First Steps to Catalyze a Membership Practice • Never Dread a Discovery Call Again (why Membership works) • Learn about Catalyst Studio Mentorship

What if the key to getting more done wasn't more discipline – but better dopamine? In this episode of the Health and Wellness Marketing Show, Uli Iserloh talks with functional medicine pioneer and Perfect Practice founder Sachin Patel about the surprising biology behind productivity and sustained motivation. Based on his book The Motivation Molecule, Sachin reveals how dopamine – the “motivation molecule” – can be harnessed through environment, nutrition, mindset, and community to eliminate procrastination, sharpen focus, and help practitioners take aligned action. If you’ve ever struggled with inconsistency or burnout, this episode will give you a powerful framework for understanding your inner wiring – and how to work with it to unlock high performance.

• Discover why dopamine is critical to initiating action, sustaining focus, and feeling a sense of reward – and how to naturally optimize it.
• Learn how genomic testing and metabolomics can reveal your dopamine blueprint – and help you personalize your productivity strategy.
• Understand how past trauma and limiting beliefs (not lack of tools) are often the root cause of inaction – and what to do about it.
• Find out how social media, community, and environment can either deplete or supercharge your motivation – depending on how you use them.
• Explore how the Perfect Practice mentorship helps practitioners build systems, community, and mindset to scale impact sustainably.

• “Dopamine is what gets us off the couch – it helps us move, focus, and feel rewarded.” (04:39 | Sachin Patel)

• “You don’t need more information. You need the right environment to activate your brilliance.” (08:55 | Sachin)

• “Most people don’t have a tool problem – they have a trauma story holding them back.” (15:20 | Sachin)

• “Community isn’t just about inspiration – it’s about shortening your learning curve.” (23:20 | Sachin)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Sachin Patel Health Seeker website: https://thelivingproofinstitute.com/ Practitioner Coaching website: https://www.perfectpracticementorship.com/ Perfect Practice Podcast: https://podcasts.apple.com/ca/podcast/perfect-practice/id1409852371 Facebook: https://www.facebook.com/thesachinpatel Personal Facebook: https://www.facebook.com/sachinpateldc Instagram: https://www.instagram.com/thesachinpatel/ LinkedIn: https://www.linkedin.com/in/drsachinpatel/

What if better patient outcomes weren’t about giving more advice – but about asking better questions? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Dr. Sandra Scheinbaum, founder and CEO of the Functional Medicine Coaching Academy (FMCA), to explore the often-underestimated power of health coaching. As a trailblazer in training coaches to support functional medicine practices, Dr. Scheinbaum reveals why behavior change doesn’t happen through information alone – and how health coaches play a crucial role in unlocking sustainable transformation. Whether you’re looking to improve compliance, reduce practitioner burnout, or grow your practice through patient-centered care, this episode is packed with inspiration and practical advice.

• Discover why patients don’t change because of information overload – and what truly helps them commit to sustainable transformation.
• Learn the concept of “positive emotional attractors” and how coaches help clients tap into their own intrinsic motivation.
• Understand how health coaches reduce practitioner burnout, improve patient outcomes, and increase referrals and retention.
• Find out how coaches support practices in intake, follow-up, education, and especially group programs – creating community and scaling care.
• Explore what makes a great health coach and how practitioners can effectively hire, integrate, and benefit from coaching partnerships.

• “People don’t change because they’re told what to do – they change when they connect with their ‘why.’” (04:35 | Dr. Sandra Scheinbaum)
• “Health coaches are trained listeners. They create a judgment-free space for growth and change.” (15:45 | Dr. Scheinbaum)
• “A good coach doesn’t drive the journey – they sit in the passenger seat and support it.” (17:30 | Dr. Scheinbaum)
• “When doctors have a coach, they experience less burnout. The ripple effect is powerful.” (21:50 | Dr. Scheinbaum)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Dr. Sandra Scheinbaum

Website: https://functionalmedicinecoaching.org/ Podcast: https://creators.spotify.com/pod/profile/fmca/ YouTube: https://www.youtube.com/c/FunctionalMedicineCoachingAcademy FMCA Instagram: https://www.instagram.com/functionalmedcoach/ Dr. Sandra Scheinbaum Instagram: https://www.instagram.com/drsandi

What if the fastest way to grow your authority and audience didn’t require social media ads – or even your own podcast? In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Jeremy Ryan Slate, founder of Command Your Brand and host of the the Jeremy Ryan Slate Show, to talk about the power of podcast guesting. With over 1,000 podcast interviews under his belt and years of PR experience, Jeremy breaks down how to position yourself as a great guest, pitch effectively, and use podcasting to build trust and drive conversions. If you’ve been wondering how to stand out in a crowded market and get in front of ideal clients without chasing algorithms, this episode will show you how podcast guesting can be your biggest visibility lever.

• Discover why podcast guesting is one of the most effective ways to build trust, visibility, and long-form content without the hassle of traditional PR.
• Learn how to find the right shows for your niche – and why starting with small podcasts builds momentum and confidence.
• Understand what podcast hosts look for in a guest (hint: it’s not a pitch deck or credentials – it’s connection and value).
• Find out how to write a compelling pitch, build relationships with hosts, and structure your outreach to increase your chances of getting booked.
• Explore the dos and don’ts of being a great podcast guest, including storytelling, call-to-actions, and avoiding the “infomercial trap.”

• “Podcasting is one of the few media platforms left where you can go deep, get personal, and truly connect with your audience.” (03:20 | Jeremy Ryan Slate)
• “If you want to model success, the most influential people have a podcast – or get featured on them.” (04:18 | Uli Iserloh)
• “Your pitch should focus on what value you bring to the audience – not what you’re trying to sell.” (13:37 | Jeremy Ryan Slate)
• “There are two audiences in every interview: the host and the listeners. Treat both like future partners.” (21:48 | Jeremy Ryan Slate)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Jeremy Ryan Slate

Website: https://jeremyryanslate.com/ Command Your Brand: https://commandyourbrand.com/ Book: https://getextraordinarybook.com/ Podcast: https://podcasts.apple.com/us/podcast/the-jeremy-ryan-slate-show/id1059619918 Facebook: https://www.facebook.com/Jeremyryanslate/ Instagram: https://www.instagram.com/jeremyryanslate LinkedIn: https://www.linkedin.com/in/jeremy-ryan-slate-bb7b284a/ Tiktok: https://www.tiktok.com/@jeremyryanslate YouTube: https://www.youtube.com/c/jeremyryanslatebiz

What do NASCAR pit crews and high-performing health teams have in common? A lot more than you think. In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with championship-winning NASCAR coach Matt Clark to explore what it takes to achieve high performance – whether you’re on the track or running a practice. Drawing from his experience with elite pit crews for legends like Jeff Gordon and Jimmie Johnson, Matt shares how culture, communication, and execution fuel consistent success. Plus, he unpacks the neuroscience of belief, how imposter syndrome shows up in top performers, and why shifting your mindset can change your results. If you want to level up your leadership, unlock team potential, and create lasting impact, this episode will give you the inner (and outer) game to do it.

• Discover the three essential pillars of high-performance teams – Culture, Communication, and Execution – and how to apply them in any business setting.
• Learn why mindset and belief systems are often the hidden barriers to growth – and how to reprogram limiting beliefs at the subconscious level.
• Understand how communication styles (like DISC profiles) impact team dynamics, collaboration, and decision-making.
• Find out how to create intentional team culture by defining and embodying core values – whether you lead a team of 1 or 100.
• Explore how “cellular-level” energy and subconscious beliefs shape your actions, influence how others perceive you, and ultimately determine your success.

• “Culture happens by design – or by default.” (06:27 | Matt Clark)
• “The people who got you here may not be the ones to take you to the next level.” (03:52 | Matt Clark)
• “Your beliefs drive your actions. Change your beliefs – change your destiny.” (29:17 | Matt Clark)
• “Desire isn’t enough – you need belief to sustain performance.” (18:45 | Matt Clark)
• “Communication is a two-way loop. If they didn’t understand you, you didn’t communicate.” (09:58 | Matt Clark)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh

Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Connect With Matt Clark

Website: https://mattclarkmc.com/ LinkedIn: https://www.linkedin.com/in/mattclarkmc/ Facebook: https://www.facebook.com/CoachMattClark Instagram: https://www.instagram.com/heykylegray/