If your email list is shrinking faster than it’s growing – or people stop opening your emails after just a few weeks – it’s not your imagination. Email marketing has fundamentally changed, and most practices are unknowingly working against the inbox instead of with it. In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by Evan Samurin, world-class email deliverability expert and co-founder of EmailSmart, to unpack what it really takes to get emails delivered, opened, and engaged with in 2026. This conversation goes far beyond technical fixes. Evan explains why inbox placement is driven by human behavior, not hacks – and how trust, relevance, and engagement now determine whether your emails land in the inbox, promotions tab, or spam. If email used to work for you but feels harder than ever, this episode will clarify exactly why – and what to do next.

• Discover why email deliverability is no longer about platforms or tools – and why sender reputation is now the deciding factor.
• Learn how inbox providers use human behavior and engagement signals to determine where your emails land.
• Understand why the Promotions tab is not a penalty – and how it can still drive strong clicks and revenue.
• Explore how trust, relevance, and emotional triggers influence open rates, clicks, and long-term list health.
• Find out which email metrics actually matter in 2026 – and the warning signs that indicate serious inbox problems.

• ““It’s not about the platform anymore. It’s about you as a sender – and your reputation.” (02:30 | Evan Samurin)

• “The inbox is watching user behavior – not your intentions.” (06:55 | Evan Samurin)

• “Promotions is not a punishment. It’s still the inbox.” (09:50 | Evan Samurin)

• “If your email isn’t relevant, people don’t just ignore it – they associate your brand with noise.” (15:45 | Evan Samurin)

• “Email is a relationship-building tool, not just a revenue lever.” (35:40 | Evan Samurin)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Evan Samurin Website: https://emailsmart.com/ Facebook: https://www.facebook.com/samurin.evan Linkedin: https://www.linkedin.com/in/evansamurin

If you feel like you’re creating solid content – but still blending into the background – you’re not doing anything wrong. You’re just operating in a landscape where average content is everywhere, attention is fractured, and being “helpful” is no longer enough to stand out. In this episode of the Health and Wellness Marketing Show, Uli Iserloh continues the two-part series on The Future of Content Marketing in 2026, specifically for integrative, functional, longevity, and regenerative medicine practices where patient pre-education is critical. Building on Part 1, Uli breaks down the new playbook for clinics that want to stay relevant, memorable, and trusted in an AI-saturated world. He explains why distinctiveness is now the most valuable marketing asset, how story-led content builds meaning (not just tips), and how systems like segmentation, omni-channel compounding, and creative-first paid ads separate winning practices from forgettable ones. This episode is a strategic roadmap for practitioners who want their content to actually drive engagement, authority, and booked calls – not just fill a content calendar.

• Discover why being “unmistakable” matters more than posting consistently – and how the Don’t Be Beige framework creates instant differentiation.
• Learn the four levers of distinctiveness that make practices impossible to confuse with competitors.
• Understand how to use micro-stories to transfer trust from the exam room into your marketing.
• Explore a simple, actionable system for email segmentation that can dramatically increase relevance and engagement.
• Find out how to create once and deploy everywhere with omni-channel compounding – without burning out.
• Learn why paid ads in 2026 need to be a creative testing engine, not "set it and forget it" – and how to rotate angles that still perform.

• “When AI makes good information cheap, distinctiveness becomes the new currency.” (00:30 | Uli Iserloh)

• “The biggest risk in 2026 isn’t that your content is wrong – it’s that it’s forgettable.” (06:55 | Uli Iserloh)

• “People don’t want more information. They want more wisdom.” (11:40 | Uli Iserloh)

• “Relevance is the new engagement. That’s why lists go cold.” (14:30 | Uli Iserloh)

• “Ads aren’t designed to get patients – they’re designed to get your content seen.” (20:10 | Uli Iserloh)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Resources: Register for Uli's new masterclass on The Future Of Content Marketing in 2026

Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

If it feels like you’re creating more content than ever – yet getting fewer results – you’re not imagining it. The rules of content marketing are changing fast, and most practitioners are still playing with yesterday’s playbook. In this episode of the Health and Wellness Marketing Show, Uli Iserloh breaks down what’s actually happening to content marketing as we head into 2026, specifically for integrative, functional, longevity, and regenerative medicine practices. This is Part 1 of a two-part series focused on why organic reach is shrinking, why email marketing feels harder than ever, and why “good” content is no longer good enough. Uli unpacks the major forces colliding all at once – the explosion of AI-generated content, attention fatigue, platform shifts, and changing patient behavior – and introduces the new pillars practitioners must adopt to stand out, earn trust, and remain top of mind in a noisy digital world.

• Discover why AI didn’t kill content – it killed average content – and why the middle is now the most crowded place to be.
• Learn how attention fatigue, algorithm changes, and inbox filtering are impacting email marketing, social media, and organic reach.
• Understand why we’ve moved from social media to interest media – and what it really means to compete for attention in 2026.
• Explore how search is changing with AI summaries, ChatGPT, and zero-click results – and why content is now about trust and recall, not just traffic.
• Find out why “beige content” is the fastest way to disappear – and what distinguishes memorable practices from invisible ones.

• “AI didn’t kill content – it killed average content.” (02:05 | Uli Iserloh)
• “When everyone is producing solid content, solid becomes invisible.” (04:10 | Uli Iserloh)
• “We’re no longer competing just with other practitioners – we’re competing with Netflix, doom scrolling, and everything else fighting for attention.” (06:45 | Uli Iserloh)
• “Content can’t just be about traffic anymore. It has to build trust, authority, and brand recall.” (09:20 | Uli Iserloh)
• “Don’t be beige. Beige content doesn’t get remembered.” (11:05 | Uli Iserloh)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Resources: Register for Uli's new masterclass on The Future Of Content Marketing in 2026

Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/