Send us a text

In this episode, we explore the pivotal role of AI and machine learning in revolutionizing B2B marketing strategies. Learn how these technologies are not only optimizing campaigns but also personalizing customer experiences and driving measurable results. Tune in for expert insights and practical examples that showcase the future of marketing in the digital age.

Send us a text

In Episode 157 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome Matthew Asher, Senior Program Manager of CPQ at ServiceNow. Dive into the evolution of Configure Price Quote (CPQ) systems and their impact on B2B commerce. Matthew shares insights from his journey in the software implementation space, discusses the integration of AI in CPQ, and explores the future of self-service in B2B sales. Whether you're a seasoned expert or new to the field, this episode offers valuable perspectives on navigating the complexities of modern e-commerce. Tune in to discover how companies can leverage CPQ to enhance their sales processes and customer experiences.

Send us a text

In Episode 156 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome back Lance Owide, General Manager of B2B at BigCommerce. Lance shares insights into the evolving landscape of B2B e-commerce, emphasizing the importance of agility and incremental growth for businesses transitioning online. The discussion covers BigCommerce's innovative strategies, including AI-driven sales tools and immersive buyer experiences, aimed at enhancing operational efficiency and driving revenue growth. Tune in to explore the future of B2B e-commerce and learn how to stay ahead in a rapidly changing digital world.

Send us a text

Michael Netto is the general manager of K-Commerce, a B2B eCommerce focused software platform. We discuss many challenges in B2B such as excel's unstructured data creating data problems, manufacturers vs distributors, the tech gap vision and many others. We discuss how customer needs drives product innovation and why the ERP is the foundational system in B2B. The omnichannel expectation in B2B eCommerce is not a simple switch for manufacturers and distributors to adapt to.

Send us a text

Chris Gee is the CTO of the B2B eCommerce Association and is ensuring that the technology of the organization helps facilitate the community. We discuss the B2B eCommerce revolution and B2B vs B2C: a generational shift in eCommerce. There are many unseen struggles in B2B vs Retail such as credit & invoice differences. We discuss why you should start at the end of the customer journey and work backwards.

Send us a text

Timothy Peterson & Isaiah Bollinger do their first solo episode in a while without guest to discuss customer adoption & AI. Customer adoption is a hugely underrated challenge in which simply building the tech isn't enough. It requires many different departments working together to bring alignment and customer growth across multiple friction points. AI is coming on fast, and if you don't have a plan to make it useful, you will get left behind. We discuss low hanging fruit areas of using AI.

Send us a text

Kerry Siggins is the CEO of Stoneage, the world’s leading provider of industrial cleaning tools, automated equipment, technology, and resources. Kerry Siggins is in the early stages of creating completely digitized orders online but started the digital transformation journey years ago with a new website, ERP, and other foundational elements. We discuss the journey to become more digitally advanced in manufacturing and how it doesn't necessarily start with taking orders online.

Send us a text

Val DuVernet is a B2B eCommerce Veteran that spent a large portion of her career building the McKesson B2B program. Now, as an independent consultant, Val is helping a larger spectrum of B2B companies enable and adopt more sophisticated B2B eCommerce programs. We discuss many topics such as how important CRM and data is in the process as well as balancing, culture, technology, and sales.