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In Episode 159 of "The Hard Truth About B2B eCommerce," hosts Isaiah Bollinger and Timothy Peterson sit down with Rudy Abitbol, a seasoned leader in B2B eCommerce and digital growth. Rudy shares his journey from programming enthusiast to a strategic leader in the B2B space, offering insights into the evolution of eCommerce platforms and the challenges of digital transformation. Tune in to explore the future of distribution, the role of AI in business, and how companies can stay competitive in a rapidly changing landscape. Don't miss this engaging conversation filled with practical advice and industry wisdom.

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In this episode, we explore the pivotal role of AI and machine learning in revolutionizing B2B marketing strategies. Learn how these technologies are not only optimizing campaigns but also personalizing customer experiences and driving measurable results. Tune in for expert insights and practical examples that showcase the future of marketing in the digital age.

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In Episode 157 of "The Hard Truth About B2B E-commerce," hosts Isaiah Bollinger and Timothy Peterson welcome Matthew Asher, Senior Program Manager of CPQ at ServiceNow. Dive into the evolution of Configure Price Quote (CPQ) systems and their impact on B2B commerce. Matthew shares insights from his journey in the software implementation space, discusses the integration of AI in CPQ, and explores the future of self-service in B2B sales. Whether you're a seasoned expert or new to the field, this episode offers valuable perspectives on navigating the complexities of modern e-commerce. Tune in to discover how companies can leverage CPQ to enhance their sales processes and customer experiences.