Recorded live at Affiliate World Thailand Conference 2025, Chris Erthel delivers a high-impact talk on winning attention in today’s crowded digital landscape. In this session, he breaks down the psychology behind scroll-stopping creatives, what most Meta ads get wrong, and how performance marketers can build ads that convert from the very first second.

A must-watch for DTC founders, media buyers, and marketers focused on scaling with smarter creative.

In this episode, Chris Erthel joins a Direct-to-Consumer podcast to break down one of the most critical moments in paid media: the first second of attention.

Drawing from his experience scaling multiple DTC brands, Chris shares how top-performing Meta ads capture attention instantly, why most ads fail before they even start, and what marketers should prioritize when competing in crowded feeds. The conversation explores creative strategy, consumer psychology, and practical frameworks for building hooks that stop the scroll and drive results.

Whether you are a DTC founder, performance marketer, or creative strategist, this episode offers actionable insights into crafting Meta ads that actually convert starting from the very first second.

https://www.aminazamani.com/

Welcome to this episode of The Happiness Podcast! In this installment, our host Chris Erthel has an insightful conversation with Amina Zamani. Together, they explore the fascinating link between the brain and our emotional states, delving into the science of inner peace and happiness.

Amina shares her expertise and unique perspective on finding true happiness and fulfillment, drawing from her research and experiences in the field of neuroscience. Listeners will be inspired by her uncommon advice on how to achieve greater happiness in their lives and discover a new approach to finding inner peace.

Join us as we explore the fascinating world of Behavioral Neuroscience and uncover the secrets to true happiness in this engaging episode of The Happiness Podcast with Amina Zamani.