#67 Mastering the First Second: Chris Erthel Discusses Hooking Attention in Meta Ads on a DTC Podcast

In this episode, Chris Erthel joins a Direct-to-Consumer podcast to break down one of the most critical moments in paid media: the first second of attention.

Drawing from his experience scaling multiple DTC brands, Chris shares how top-performing Meta ads capture attention instantly, why most ads fail before they even start, and what marketers should prioritize when competing in crowded feeds. The conversation explores creative strategy, consumer psychology, and practical frameworks for building hooks that stop the scroll and drive results.

Whether you are a DTC founder, performance marketer, or creative strategist, this episode offers actionable insights into crafting Meta ads that actually convert starting from the very first second.