Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

👉 https://bit.ly/hexfile-go-assessment

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How can using AI to build smarter outreach systems and personalize client engagement help your business grow, and why is it important to blend new technology with real-world experience to stay ahead in a fast-moving market?

In Episode 15 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Alberto A Bernardoni, Strategic Growth Partner at HexaGroup, Capital Raising & Digital Marketing Partner at ABC Diamond Properties. Alberto shares his journey from launching a dessert delivery business at age 14 to writing a book on teen entrepreneurship and joining Hexa Group. He explains how his background in marketing and passion for AI shape his work, from building outreach systems to using AI for customer discovery. Alberto also talks about creating personalized messaging, improving client relationships, and helping build HexaGroup’s demand generation engine. He offers a fresh look at the future of energy marketing driven by trust, innovation, and AI.

With a strong background in entrepreneurship and AI, Alberto A Bernardoni shares how AI is changing the way companies grow and connect with clients. He explains how AI can improve outreach, create personalized messages, and help teams find the right customers faster. Alberto highlights the value of combining AI tools with human insight to build trust and boost results. He also talks about using AI to support business development, improve sales systems, and deliver more value to clients. His approach shows how new ideas and smart tools can help companies move faster and succeed in a competitive market.

In this episode, expect to learn:

- How early business lessons shaped Alberto’s approach to marketing and sales

- Why AI-powered outreach can create stronger client relationships

- How personalized messaging improves response rates and builds trust

- What makes HexaGroup a strong place for innovation and collaboration

- Why combining human experience with AI leads to faster and better results

📘 Start your journey with Alberto A Bernardoni’s book “Teen B.O.S.S” – the go-to guide for young entrepreneurs.

👉 Visit: https://a.co/d/0TgWLUP

Timestamps:

[00:00] - Teaser

[00:54] - Introduction of podcast & guest Alberto A Bernardoni

[01:42] - From dessert delivery to marketing agency at 14

[02:43] - Writing Teen Boss: Teaching youth business skills

[03:31] - Learning sales through early entrepreneurship

[04:30] - Applying an entrepreneurial mindset at HexaGroup

[05:41] - Building AI-driven client outreach systems

[09:19] - Personalizing demand gen with real-time insights

[13:48] - Experimenting with ideas in a collaborative culture

[14:49] - What’s next: AI projects and mentoring others

Follow our Guest Alberto A Bernardoni on:

- LinkedIn:

Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

👉 https://bit.ly/hexfile-go-assessment

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Can using AI tools and clean data help your team move faster and stay competitive? How do internal marketing, smart research, and clear goals drive real business success today?

In this Special Episode of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez brings together insights from 12 industry experts. The conversation covers key marketing strategies, the role of AI in business, and the importance of internal alignment in driving success.

-Peter Shwets emphasize the need for internal marketing to ensure clear communication across teams

-Guillaume Jouvencel discusses how podcasting in B2B can drive content efficiency.

-Experts like Prajwal Gadtaula and Peter Lyall highlight the importance of connecting a rebrand to specific business outcomes.

-Nick Caruso shares his perspectives on leveraging AI for hyper-personalization and improving productivity.

-Marco Luciano provides insights on the evolution of SEO and the role of AI in digital marketing.

-Michel Privé highlights the impact of a strong customer service strategy on sales growth, and

-Jenny Salinas advises on aligning marketing priorities in startup environments.

-Frederik Klaarenbeek emphasizes the value of early marketing involvement in private equity and mergers

-Michael Halper draws a parallel between political messaging and sales communication.

-Nomah Zia discusses the need for speed and alignment in digital transformation, and

-Usman Khalid shares the importance of structured data for accelerating revenue.

Throughout the episode, the guests provide actionable insights on marketing, AI, and digital transformation to help organizations stay ahead in a competitive market.

The discussion covers key topics such as the importance of internal marketing alignment, the role of AI in enhancing productivity and personalization, and strategies for leveraging podcasts in B2B. Guests also explore the impact of strong customer service on business growth, the need for quick adaptation to new technologies, and the challenges of maintaining focus on marketing priorities. With practical advice on digital transformation and AI integration, this episode provides valuable takeaways for organizations looking to stay...

Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

👉 https://bit.ly/hexfile-go-assessment

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How can harnessing the power of AI and controlling your company’s data transform your business, and why is it crucial for staying competitive in today’s rapidly evolving market?

In Episode 13 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Igor Carron, CEO and Co-Founder of LightOn, Editor at Nuit Blanche, and Co-Organizer of the Paris Machine Learning Meetup. Igor shares his journey from engineering to AI, discussing how he helped build a vibrant AI community in Paris. He explains the importance of AI for businesses today, focusing on how it can improve productivity, control intellectual property, and solve previously impossible problems. Igor also highlights the growing role of visual data, AI sovereignty, and the need for companies to act quickly to stay competitive. He offers insights on how organizations can leverage AI to drive innovation and success.

With deep expertise in AI and machine learning, Igor Carron explains why AI is not just a tool but a game-changer for businesses. He shows how AI can improve productivity, control intellectual property, and solve complex problems faster. Igor shares when companies should invest in AI, how it enhances customer experience, and why it’s crucial to act quickly as technology evolves. He also provides advice on how leaders can use AI to innovate, stay ahead of competitors, and drive long-term success.

In this episode, expect to learn:

• How AI is transforming business productivity and customer experience
• Why controlling your company’s AI-driven data is critical for success
• When companies should start investing in AI tools and infrastructure
• How visual data is becoming a key part of AI applications
• Why leaders need to act quickly to stay competitive in a fast-evolving market

Timestamps:

[00:00] - Teaser

[00:58] - Introduction of podcast & guest Igor Carron

[03:09] - Igor’s background and journey into AI

[07:37] - How generative AI is reshaping workplace dynamics

[08:41] - Why equipping teams with AI tools is now critical

[11:32] - Visual documents and new frontiers in AI reasoning

[15:40] - Structured vs. unstructured data in compliance workflows

[19:21] - Reading visuals: Emojis, cues, and human-centric AI

[22:12] - Cloud vs. on-prem: Building sovereign AI infrastructure

[25:37] - Defining AI sovereignty for European enterprises

[29:59] - Letting teams prototype: AI as bottom-up innovation

[35:09] - Go-to-market strategy: Direct sales and partnerships

Follow our Guest Igor Carron on:

• LinkedIn:

Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

👉 https://bit.ly/hex-file-go-assessment

__________________________________________

How can mastering product data and streamlining workflows with PIM systems transform your business, and why is it essential for staying ahead in the fast-changing digital landscape?

In Episode 12 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez talks with Usman Khalid, Founder & CEO of Centric, an expert in product data and digital systems, about why Product Information Management (PIM) is key for growing companies. Usman explains the difference between PIM and MDM, when companies should invest in these tools, and how clean product data improves customer experience, speeds up go-to-market, and helps avoid costly mistakes. He shares real-world stories, how AI is changing the game, and what leaders need to know to stay ahead.

With strong product data knowledge, Usman Khalid explains why PIM is not just an IT tool but a key part of business growth. He shows how clear product information helps teams move faster, sell better, and avoid mistakes. Usman shares signs a company needs PIM, how it supports marketing and sales, and why it matters more as AI and e-commerce grow. He also gives tips on driving change and using data to stay ahead in a fast-moving market.

In this episode, expect to learn:

• What makes PIM different from MDM and why both matter
• How poor product data hurts sales, trust, and brand image
• When growing companies should invest in a PIM system
• Ways AI is changing product content, images, and launch speed
• Why good data helps teams move faster and sell smarter

Timestamps:

[00:00] - Teaser

[01:07] - Introduction of podcast & guest Usman Khalid

[03:03] - What are MDM and PIM, and why do they matter?

[05:35] - How product data impacts revenue and trust?

[08:26] - Early signs a company needs a PIM system

[11:09] - Who should own PIM and why is it not just IT?

[14:12] - How does PIM improve speed, accuracy, and sales?

[17:12] - Common budget gaps and how to show ROI

[24:09] - What AI brings to product content and images?

[28:00] - Usman’s advice on using data as a growth driver

Follow our Guest Usman Khalid on:

• LinkedIn: https://www.linkedin.com/in/uskhalid/
• Company (LinkedIn): https://www.linkedin.com/company/centricdxb/
• Company (Website): https://www.centricdxb.com/

Follow Host Arnaud Dasprez on:

• LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/
• Facebook:...

Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

👉 https://bit.ly/hex-file-go-assessment

__________________________________________

What makes digital execution the missing link between great strategies and real business results & how can aligning teams and systems drive faster transformation?

In Episode 11 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Nomah Zia, Fractional Digital Experience and Technology Consultant at Technology Advisor, about how companies can speed up digital transformation. Nomah shares why strategy alone isn’t enough and how clear goals, fast action, and team alignment lead to real results. She breaks down what a good customer experience looks like, common red flags, and why speed matters more than ever in today’s fast-changing tech world.

With deep digital expertise, Nomah Zia explains how companies can improve by focusing less on tools and more on teamwork. She shows how clear goals, fast action, and strong team roles help turn strategy into real results. Nomah also shares how good customer experience feels smooth and human, and why speed, structure, and shared goals are key to success in the digital world.

In this episode, expect to learn:

• Why digital strategy is more than just tools and tech
• How to build teams that move fast and work as one
• What makes a customer experience smooth and human
• Red flags that slow down digital progress and results
• Simple ways to use AI for faster and smarter work

Timestamps:

[00:00] - Teaser

[01:02] - Introduction of podcast & guest Nomah Zia

[02:45] - What does digital transformation really mean?

[04:02] - First steps: Strategy, systems, and structure

[05:36] - What makes a good customer experience

[06:49] - How empathy and context shape results?

[07:34] - Red flags that signal strategy is failing

[08:50] - Building teams for speed and outcomes

[10:55] - When to use agencies vs internal teams?

[11:56] - Why execution speed drives revenue?

[14:20] - Advice for digital leaders and using AI

Follow our Guest Nomah Zia on:

• LinkedIn: https://www.linkedin.com/in/nomah-zia/
• Website: https://nomahzia.com/

Follow Host Arnaud Dasprez on:

• LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/
• Facebook: https://www.facebook.com/arnaud.dasprez
• Instagram: https://www.instagram.com/arnauddasprez/

Follow the Podcast:

• Follow on...

What makes sales messaging the missing link between missed opportunities and more booked meetings & how can aligning it with marketing drive real results?

In Episode 10 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Michael Halper, Founder and CEO of Sales Scripter, talk about how sales teams can improve results with clear, focused messaging. Michael shares how building a strong message helps reps ask better questions, connect with prospects, and book more meetings. He also explains how good messaging can align sales and marketing teams, reduce cold call anxiety, and grow sales faster in any industry.

With years of sales experience, Michael Halper explains how sales teams can improve by using clear messaging. He shows how strong messages help reps ask better questions, focus on customer needs, and book more meetings. Michael also shares how this method reduces pressure on cold calls, builds trust, and helps sales and marketing teams work better together to boost results.

In this episode, expect to learn:

• Why clear sales messaging boosts meeting success
• How to shift from product to customer-focused messages
• Tips to ask better questions and handle objections
• How sales and marketing teams can align through messaging
• The role of AI in helping build better sales messages

Timestamps:

[00:00] - Teaser

[01:01] - Introduction of podcast & guest Michael Halper

[02:17] - Why clear messaging is key to successful sales

[04:40] - Difference between a message and an elevator pitch

[08:25] - How political messaging mirrors sales strategy

[11:40] - Avoid sounding scripted: Use outlines, not scripts

[13:13] - Adapting sales messages across channels and audiences

[16:51] - Aligning sales and marketing through messaging

[21:18] - Why Michael built Sales Scripter to fix messaging gaps

[25:44] - Quick wins: Questions, pain points, and improvements

[28:24] - AI’s role in creating stronger sales messages

[30:17] - The future of messaging: Constant learning and updates

[31:42] - Where to find Michael and free training resources

Follow our Guest Michael Halper on:

• LinkedIn: https://www.linkedin.com/in/mhalper/
• Company (LinkedIn): https://www.linkedin.com/company/salesscripter/
• Company (Website): https://salesscripter.com/
• Company (Youtube): https://www.youtube.com/@SalesScripter/

Follow Host Arnaud Dasprez on:

• LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/
• Facebook:

How does the collaboration between fractional CMOs and agencies, particularly in the B2B sector, drive growth and enhance revenue generation for private equity-backed companies?

In Episode 9 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Frederik Klaarenbeek, Founder & Chief Marketing Officer (CMO) at Klaarenbeek Advisory, discuss how B2B companies can boost growth through the hybrid model of fractional CMOs and agencies. They explain how this approach helps businesses scale quickly, align marketing with sales, and drive revenue by using strategic marketing, customer insights, and collaboration to achieve long-term success in competitive markets.

With over 20 years of experience in marketing, Frederik Klaarenbeek shares his expertise on how B2B companies can drive growth by combining fractional CMOs and agencies. He explains how this hybrid model helps companies scale quickly, improve collaboration between teams, and align marketing with sales to increase revenue. Frederik also discusses how businesses can adapt to changing markets by using customer insights and strategic marketing to stay ahead of the competition.

In this episode, expect to learn:

• How fractional CMOs and agencies drive growth for B2B companies
• Why marketing and sales alignment is key to success
• The benefits of customer insights in shaping marketing strategies
• How companies can scale quickly by collaborating across teams
• The importance of adapting to changing markets with strategic marketing

📢 If you’re looking for new growth opportunities, feel free to reach out to Frederik Klaarenbeek at frederik@klareenbeek.com or call (425) 315-6531.

Timestamps:

[00:00] - Teaser

[01:07] - Introduction of podcast & guest Frederik Klaarenbeek

[04:22] - Why B2B companies choose hybrid agency + fractional CMO

[06:24] - Role of a fractional CMO vs. agency in go-to-market

[09:46] - Case study: Additive manufacturing turnaround in 60 days

[12:10] - How private equity is evolving marketing priorities

[14:17] - Pitfalls: Lack of focus, data clarity, and messaging

[15:59] - First 90 days: Playbook, metrics, and operating rhythm

[21:03] - Transitioning from fractional to full-time CMO

[23:34] - Measuring brand value in a private equity context

[25:28] - Key marketing metrics: Brand, funnel, and capability

[29:09] - Evolving agency role and value post-integration

[31:16] - Final advice to industry leaders and PE firms

Follow our Guest Frederik Klaarenbeek on:

• LinkedIn: https://www.linkedin.com/in/frederik-klaarenbeek/
• Email address: frederik@klareenbeek.com
• Company (LinkedIn): https://www.linkedin.com/company/klaarenbeek-advisory

Follow Host Arnaud Dasprez...

How can established energy brands adopt the agility and innovation of startups to scale sustainably and stay competitive in a rapidly evolving industry?

In Episode 8 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Jenny Salinas, Chief Marketing Officer at FutureScaleX & former Vice President, Marketing of S&P Global, explore how established energy brands can adopt the agility and innovation of startups. They discuss how embracing a startup mindset can help these companies scale effectively, stay competitive in the ever-evolving energy sector, and drive sustainable growth through customer-focused strategies and cross-functional collaboration.

With more than 25 years of experience in marketing across both large enterprises and startups, Jenny brings a wealth of knowledge on how established energy companies can embrace innovation and scale more effectively. She discusses how energy brands can adopt a more agile, customer-focused approach and break down the silos. Jenny also shares her thoughts on how these companies can balance sustainability and innovation while staying ahead in a fast-paced market.

In this episode, expect to learn:

• Key startup lessons that can benefit established energy brands
• How large companies can adopt a more agile and innovative mindset
• The importance of cross-functional collaboration in driving growth
• The role of data and technology in scaling energy companies
• How marketing and product strategy are evolving in the energy sector

Episode Highlights:

[00:00] - Teaser

[00:52] - Introduction of podcast and guest Jenny Salinas

[04:15] - The energy innovation landscape

[07:02] - Defining sustainable growth

[09:04] - Transition from large companies to startups

[13:40] - Lessons from large enterprises

[19:06] - Challenges of large enterprises

[22:33] - Patience in leadership

[24:05] - Startup mindset

[28:26] - Positioning for investment

[31:12] - Innovative marketing growth strategy

[34:13] - Marketing for startups vs. enterprises

[37:48] - Career advice for marketers

[42:44] - Jenny’s elevator pitch for FutureScaleX

Follow our Guest Jenny Salinas on:

• LinkedIn: https://www.linkedin.com/in/jennysalinas/
• X: https://x.com/jennyrsalinas

Follow Host Arnaud Dasprez on:

• LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/
• Facebook: https://www.facebook.com/arnaud.dasprez
• Instagram: