Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

👉 https://bit.ly/hexfile-go-assessment

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How can using AI to build smarter outreach systems and personalize client engagement help your business grow, and why is it important to blend new technology with real-world experience to stay ahead in a fast-moving market?

In Episode 15 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Alberto A Bernardoni, Strategic Growth Partner at HexaGroup, Capital Raising & Digital Marketing Partner at ABC Diamond Properties. Alberto shares his journey from launching a dessert delivery business at age 14 to writing a book on teen entrepreneurship and joining Hexa Group. He explains how his background in marketing and passion for AI shape his work, from building outreach systems to using AI for customer discovery. Alberto also talks about creating personalized messaging, improving client relationships, and helping build HexaGroup’s demand generation engine. He offers a fresh look at the future of energy marketing driven by trust, innovation, and AI.

With a strong background in entrepreneurship and AI, Alberto A Bernardoni shares how AI is changing the way companies grow and connect with clients. He explains how AI can improve outreach, create personalized messages, and help teams find the right customers faster. Alberto highlights the value of combining AI tools with human insight to build trust and boost results. He also talks about using AI to support business development, improve sales systems, and deliver more value to clients. His approach shows how new ideas and smart tools can help companies move faster and succeed in a competitive market.

In this episode, expect to learn:

- How early business lessons shaped Alberto’s approach to marketing and sales

- Why AI-powered outreach can create stronger client relationships

- How personalized messaging improves response rates and builds trust

- What makes HexaGroup a strong place for innovation and collaboration

- Why combining human experience with AI leads to faster and better results

📘 Start your journey with Alberto A Bernardoni’s book “Teen B.O.S.S” – the go-to guide for young entrepreneurs.

👉 Visit: https://a.co/d/0TgWLUP

Timestamps:

[00:00] - Teaser

[00:54] - Introduction of podcast & guest Alberto A Bernardoni

[01:42] - From dessert delivery to marketing agency at 14

[02:43] - Writing Teen Boss: Teaching youth business skills

[03:31] - Learning sales through early entrepreneurship

[04:30] - Applying an entrepreneurial mindset at HexaGroup

[05:41] - Building AI-driven client outreach systems

[09:19] - Personalizing demand gen with real-time insights

[13:48] - Experimenting with ideas in a collaborative culture

[14:49] - What’s next: AI projects and mentoring others

Follow our Guest Alberto A Bernardoni on:

- LinkedIn:

Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

👉 https://bit.ly/hexfile-go-assessment

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Can using AI tools and clean data help your team move faster and stay competitive? How do internal marketing, smart research, and clear goals drive real business success today?

In this Special Episode of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez brings together insights from 12 industry experts. The conversation covers key marketing strategies, the role of AI in business, and the importance of internal alignment in driving success.

-Peter Shwets emphasize the need for internal marketing to ensure clear communication across teams

-Guillaume Jouvencel discusses how podcasting in B2B can drive content efficiency.

-Experts like Prajwal Gadtaula and Peter Lyall highlight the importance of connecting a rebrand to specific business outcomes.

-Nick Caruso shares his perspectives on leveraging AI for hyper-personalization and improving productivity.

-Marco Luciano provides insights on the evolution of SEO and the role of AI in digital marketing.

-Michel Privé highlights the impact of a strong customer service strategy on sales growth, and

-Jenny Salinas advises on aligning marketing priorities in startup environments.

-Frederik Klaarenbeek emphasizes the value of early marketing involvement in private equity and mergers

-Michael Halper draws a parallel between political messaging and sales communication.

-Nomah Zia discusses the need for speed and alignment in digital transformation, and

-Usman Khalid shares the importance of structured data for accelerating revenue.

Throughout the episode, the guests provide actionable insights on marketing, AI, and digital transformation to help organizations stay ahead in a competitive market.

The discussion covers key topics such as the importance of internal marketing alignment, the role of AI in enhancing productivity and personalization, and strategies for leveraging podcasts in B2B. Guests also explore the impact of strong customer service on business growth, the need for quick adaptation to new technologies, and the challenges of maintaining focus on marketing priorities. With practical advice on digital transformation and AI integration, this episode provides valuable takeaways for organizations looking to stay...

Stop guessing and start growing your energy and industrial firm.

Take the FREE GO Assessment: Growth Optimization Survey now!

👉 https://bit.ly/hexfile-go-assessment

__________________________________________

How can harnessing the power of AI and controlling your company’s data transform your business, and why is it crucial for staying competitive in today’s rapidly evolving market?

In Episode 13 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez speaks with Igor Carron, CEO and Co-Founder of LightOn, Editor at Nuit Blanche, and Co-Organizer of the Paris Machine Learning Meetup. Igor shares his journey from engineering to AI, discussing how he helped build a vibrant AI community in Paris. He explains the importance of AI for businesses today, focusing on how it can improve productivity, control intellectual property, and solve previously impossible problems. Igor also highlights the growing role of visual data, AI sovereignty, and the need for companies to act quickly to stay competitive. He offers insights on how organizations can leverage AI to drive innovation and success.

With deep expertise in AI and machine learning, Igor Carron explains why AI is not just a tool but a game-changer for businesses. He shows how AI can improve productivity, control intellectual property, and solve complex problems faster. Igor shares when companies should invest in AI, how it enhances customer experience, and why it’s crucial to act quickly as technology evolves. He also provides advice on how leaders can use AI to innovate, stay ahead of competitors, and drive long-term success.

In this episode, expect to learn:

• How AI is transforming business productivity and customer experience
• Why controlling your company’s AI-driven data is critical for success
• When companies should start investing in AI tools and infrastructure
• How visual data is becoming a key part of AI applications
• Why leaders need to act quickly to stay competitive in a fast-evolving market

Timestamps:

[00:00] - Teaser

[00:58] - Introduction of podcast & guest Igor Carron

[03:09] - Igor’s background and journey into AI

[07:37] - How generative AI is reshaping workplace dynamics

[08:41] - Why equipping teams with AI tools is now critical

[11:32] - Visual documents and new frontiers in AI reasoning

[15:40] - Structured vs. unstructured data in compliance workflows

[19:21] - Reading visuals: Emojis, cues, and human-centric AI

[22:12] - Cloud vs. on-prem: Building sovereign AI infrastructure

[25:37] - Defining AI sovereignty for European enterprises

[29:59] - Letting teams prototype: AI as bottom-up innovation

[35:09] - Go-to-market strategy: Direct sales and partnerships

Follow our Guest Igor Carron on:

• LinkedIn: