What makes sales messaging the missing link between missed opportunities and more booked meetings & how can aligning it with marketing drive real results?

In Episode 10 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Michael Halper, Founder and CEO of Sales Scripter, talk about how sales teams can improve results with clear, focused messaging. Michael shares how building a strong message helps reps ask better questions, connect with prospects, and book more meetings. He also explains how good messaging can align sales and marketing teams, reduce cold call anxiety, and grow sales faster in any industry.

With years of sales experience, Michael Halper explains how sales teams can improve by using clear messaging. He shows how strong messages help reps ask better questions, focus on customer needs, and book more meetings. Michael also shares how this method reduces pressure on cold calls, builds trust, and helps sales and marketing teams work better together to boost results.

In this episode, expect to learn:

• Why clear sales messaging boosts meeting success
• How to shift from product to customer-focused messages
• Tips to ask better questions and handle objections
• How sales and marketing teams can align through messaging
• The role of AI in helping build better sales messages

Timestamps:

[00:00] - Teaser

[01:01] - Introduction of podcast & guest Michael Halper

[02:17] - Why clear messaging is key to successful sales

[04:40] - Difference between a message and an elevator pitch

[08:25] - How political messaging mirrors sales strategy

[11:40] - Avoid sounding scripted: Use outlines, not scripts

[13:13] - Adapting sales messages across channels and audiences

[16:51] - Aligning sales and marketing through messaging

[21:18] - Why Michael built Sales Scripter to fix messaging gaps

[25:44] - Quick wins: Questions, pain points, and improvements

[28:24] - AI’s role in creating stronger sales messages

[30:17] - The future of messaging: Constant learning and updates

[31:42] - Where to find Michael and free training resources

Follow our Guest Michael Halper on:

• LinkedIn: https://www.linkedin.com/in/mhalper/
• Company (LinkedIn): https://www.linkedin.com/company/salesscripter/
• Company (Website): https://salesscripter.com/
• Company (Youtube): https://www.youtube.com/@SalesScripter/

Follow Host Arnaud Dasprez on:

• LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/
• Facebook:

How does the collaboration between fractional CMOs and agencies, particularly in the B2B sector, drive growth and enhance revenue generation for private equity-backed companies?

In Episode 9 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Frederik Klaarenbeek, Founder & Chief Marketing Officer (CMO) at Klaarenbeek Advisory, discuss how B2B companies can boost growth through the hybrid model of fractional CMOs and agencies. They explain how this approach helps businesses scale quickly, align marketing with sales, and drive revenue by using strategic marketing, customer insights, and collaboration to achieve long-term success in competitive markets.

With over 20 years of experience in marketing, Frederik Klaarenbeek shares his expertise on how B2B companies can drive growth by combining fractional CMOs and agencies. He explains how this hybrid model helps companies scale quickly, improve collaboration between teams, and align marketing with sales to increase revenue. Frederik also discusses how businesses can adapt to changing markets by using customer insights and strategic marketing to stay ahead of the competition.

In this episode, expect to learn:

• How fractional CMOs and agencies drive growth for B2B companies
• Why marketing and sales alignment is key to success
• The benefits of customer insights in shaping marketing strategies
• How companies can scale quickly by collaborating across teams
• The importance of adapting to changing markets with strategic marketing

📢 If you’re looking for new growth opportunities, feel free to reach out to Frederik Klaarenbeek at frederik@klareenbeek.com or call (425) 315-6531.

Timestamps:

[00:00] - Teaser

[01:07] - Introduction of podcast & guest Frederik Klaarenbeek

[04:22] - Why B2B companies choose hybrid agency + fractional CMO

[06:24] - Role of a fractional CMO vs. agency in go-to-market

[09:46] - Case study: Additive manufacturing turnaround in 60 days

[12:10] - How private equity is evolving marketing priorities

[14:17] - Pitfalls: Lack of focus, data clarity, and messaging

[15:59] - First 90 days: Playbook, metrics, and operating rhythm

[21:03] - Transitioning from fractional to full-time CMO

[23:34] - Measuring brand value in a private equity context

[25:28] - Key marketing metrics: Brand, funnel, and capability

[29:09] - Evolving agency role and value post-integration

[31:16] - Final advice to industry leaders and PE firms

Follow our Guest Frederik Klaarenbeek on:

• LinkedIn: https://www.linkedin.com/in/frederik-klaarenbeek/
• Email address: frederik@klareenbeek.com
• Company (LinkedIn): https://www.linkedin.com/company/klaarenbeek-advisory

Follow Host Arnaud Dasprez...

How can established energy brands adopt the agility and innovation of startups to scale sustainably and stay competitive in a rapidly evolving industry?

In Episode 8 of The HEX-Files Energy Marketing Podcast, Host Arnaud Dasprez and guest Jenny Salinas, Chief Marketing Officer at FutureScaleX & former Vice President, Marketing of S&P Global, explore how established energy brands can adopt the agility and innovation of startups. They discuss how embracing a startup mindset can help these companies scale effectively, stay competitive in the ever-evolving energy sector, and drive sustainable growth through customer-focused strategies and cross-functional collaboration.

With more than 25 years of experience in marketing across both large enterprises and startups, Jenny brings a wealth of knowledge on how established energy companies can embrace innovation and scale more effectively. She discusses how energy brands can adopt a more agile, customer-focused approach and break down the silos. Jenny also shares her thoughts on how these companies can balance sustainability and innovation while staying ahead in a fast-paced market.

In this episode, expect to learn:

• Key startup lessons that can benefit established energy brands
• How large companies can adopt a more agile and innovative mindset
• The importance of cross-functional collaboration in driving growth
• The role of data and technology in scaling energy companies
• How marketing and product strategy are evolving in the energy sector

Episode Highlights:

[00:00] - Teaser

[00:52] - Introduction of podcast and guest Jenny Salinas

[04:15] - The energy innovation landscape

[07:02] - Defining sustainable growth

[09:04] - Transition from large companies to startups

[13:40] - Lessons from large enterprises

[19:06] - Challenges of large enterprises

[22:33] - Patience in leadership

[24:05] - Startup mindset

[28:26] - Positioning for investment

[31:12] - Innovative marketing growth strategy

[34:13] - Marketing for startups vs. enterprises

[37:48] - Career advice for marketers

[42:44] - Jenny’s elevator pitch for FutureScaleX

Follow our Guest Jenny Salinas on:

• LinkedIn: https://www.linkedin.com/in/jennysalinas/
• X: https://x.com/jennyrsalinas

Follow Host Arnaud Dasprez on:

• LinkedIn: https://www.linkedin.com/in/arnaud-dasprez-3a949a/
• Facebook: https://www.facebook.com/arnaud.dasprez
• Instagram: