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Ready to build your first website? Hold up! Before you dive headfirst into choosing between Wix, WordPress, or Kajabi, we’re here to flip the script on how you should actually approach website building.

In this episode, we're serving up some observations about why most entrepreneurs are doing this backwards.

What You'll Learn:

💀 Why starting with "where" to build is setting you up for expensive do-overs

💀 The reverse engineering approach that actually works (and saves you money)

💀 How to craft homepage copy that stops the scroll and converts visitors

💀 Why some successful online entrepreneurs don't even have traditional websites

💀 The domain name truth that might surprise you

💀 How to avoid the "confused mind syndrome" that kills conversions

Real Talk Moments:

‼️ Gail's confession about her first website disaster

‼️ Candice's client who built a six-figure business with zero traditional website

‼️ Why "if you want cheap, you pay twice" rings painfully true

This episode is packed with practical wisdom, a few reality checks, and the kind of honest advice that cuts through all the online business noise. Because sometimes the best way forward is to pause, think strategically, and then build something that actually works.

Ready to get strategic about your website? Links to work with Gail and Candice are on our podcast website.

www.thegritreapers.com

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Ugh, sales calls. Just the thought makes you want to hide under your desk, right? If you're one of those entrepreneurs who'd rather do literally anything else than ask for the sale, this episode is your wake-up call (in the best possible way).

We're chatting with Nancy Zare, the brilliant mind behind the AlikeAbility System, who's here to flip everything you think you know about selling on its head. And you can breathe a sigh of relief because you can actually make sales without turning into that pushy, aggressive person you swore you'd never become.

Nancy breaks down her "Sales with Soul" approach that's all about authentic connection instead of those cringe-worthy, high-pressure tactics we've all been subjected to. And here's the best part - she's discovered there are actually four distinct buyer personality types, each with their own timeline and needs.

In this episode, you'll discover:

• Why a staggering 90% of entrepreneurs fail to ask for the sale
• The four buyer personality types: 2s, 4s, 6s, and 8s - and how to spot them
• How to structure your sales pages so they speak to YOUR ideal client
• Why some of your "difficult" clients might actually be perfect for your competitors
• Nancy's genius referral strategy that turns competitors into allies

The real takeaway? When you understand your ideal client's buying style, sales stop feeling like pulling teeth and start feeling like... well, like having a conversation with a friend who genuinely wants what you're offering.

Nancy also shares her complimentary "Who Is Your Ideal Client?" quiz that takes just a few minutes but gives you insights that could transform how you approach every sales conversation, email, and landing page.

Plus, we couldn't resist asking about Nancy's fabulous hats - turns out there's a brilliant business lesson behind them too!

More About Nancy Zare

Nancy Zare, Ph.D., is a sales psychologist, communication expert, and the creator of the AlikeAbility™ Sales System. Known for her focus on how buyers buy, she helps heart-centered professional business owners attract aligned clients and turn sales into soulful, stress-free conversations.

With a master’s and doctorate from Boston College and seven books to her name - including an Amazon international bestseller - Nancy blends academic rigor with spiritual insight to redefine how selling feels.

Based in South Florida, Nancy is a devoted animal lover, Farm Dog Rescue volunteer, and mentor with Imerman Angels. A lifelong student of human nature and higher consciousness, she believes selling is more about connection than conversion.

And when she’s not helping clients sell with soul, you might find her dreaming of high-speed joyrides on the Autobahn.

Get ready to laugh, learn, and transform the way you think about sales.

Email: Nancy@RapportBuilderZ.com

Website: https://NancyZare.com

Free Quiz: "Who Is Your Ideal Client?" - CLICK HERE

Book: "Stop Selling, Start Relating" - https://nancybooks.link

Social Media Links

https://www.facebook.com/nancy.zare/

https://www.linkedin.com/in/nancyzare/

https://www.instagram.com/drnancyzare/

https://www.youtube.com/channel/UCx_Xg1ujAUMnhy87VWYouJA

https://www.tiktok.

www.thegritreapers.com

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What the Heck is Kajabi? (And Why We're Secretly Obsessed)

Ever wondered how online entrepreneurs make everything look so seamless? You sign up for something and BAM - instant email, perfect login, everything just... works?

Well, wonder no more! This episode, we’re spilling the tea on our not-so-secret love affair with Kajabi - the all-in-one platform that's basically the Swiss Army knife of online business.

If you've been drowning in a sea of different platforms (website here, email there, course videos somewhere else), this one's for you. We break down exactly what Kajabi is, why it might just be the game-changer your business needs, and how it can save you from the nightmare of duct-taping a million different tools together.

From websites to courses, emails to communities, podcasts to payments - we cover how this platform brings everything under one roof so you can focus on what actually matters: running your business.

Plus, we share our honest take on why Kajabi feels like the Rolls Royce of online platforms (and no, it's not just the shiny features).

Ready to stop juggling platforms and start simplifying your business? Let's dive in.

Want to try Kajabi? Check out our extended free trial links and incentives we offer:

Candice’s 30 Day Free Trial Link

Gail’s 30 Day Free Trial Link

www.thegritreapers.com

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You know that sinking feeling when you hit "post" on what you thought was your most brilliant piece of content, only to watch it land with a thud? Or when someone says “I see all your stuff online, but what exactly do you do?" Yeah, we've all been there. The truth is, most of us are walking around thinking we're crystal clear communicators when we're actually speaking in code. In this week's episode, we're diving straight into common messaging mistakes - and trust us, even we aren't immune to these traps!

In this episode we get into:

💀 The "Rocky Road" experiment that reveals why 80% of your "crystal clear" messaging is actually confusing AF

💀 Gail's hilarious mountain biking email fail (and what it teaches us about the curse of knowledge)

💀 Why knowing too much about “your thing” can actually sabotage your sales

💀 The simple "sandwich method" for creating content that actually lands

💀 How to step out of your expert brain and into your ideal client's world

💀 Why you need to speak to symptoms, not just root causes

✦ Plus, we share the exact exercise to help you identify what your audience is really saying vs. what you think they need to hear

This episode will help you bridge the gap between what's in your head and what your audience actually understands. Get ready for some eye-opening insights, practical tools, and the kind of "aha moments" that will transform how you communicate with your people. Because here's the thing: the most brilliant solution in the world is worthless if nobody knows what the hell you're talking about!

✨ You can find Candice's "The Content Connection" mini-course by CLICKING HERE

www.thegritreapers.com

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"I got burned from a candle when I was 11 months old. My mom lifted me up from the bed and my right hand literally stayed behind. From 11 months until 15 years, I had a total of 104 surgeries just to fix me up. I tried to commit suicide three times because I felt like I didn't belong here. But then in 2007, I met God, and He told me: 'You have a purpose. Your purpose is to bring hope and healing to my children.' And from that day on, my life has never been the same again..."

In this deeply moving episode of The Grit Reapers, we sit down with Itumeleng Seku, entrepreneur and founder of the Itumeleng Seku Foundation, for an extraordinary conversation about trauma, healing, and finding purpose in the most unexpected places.

What You'll Hear:

🩷 Itumeleng's incredible survival story and journey through 104 surgeries

🩷 How childhood bullying led to three suicide attempts and the darkest period of her life

🩷 The spiritual awakening that completely transformed her perspective on her scars

🩷 Why she chose to face her greatest fear by starting a candle business

🩷 How external scars taught her that everyone carries invisible wounds

🩷 The healing power of having difficult conversations about mental health

🩷 Why taking rest days doesn't make you weak - it makes you human

🩷 How her foundation has impacted 250 schools and changed countless lives

Itumeleng shares her profound wisdom: "Mastering others, that is called strength. But mastering yourself, that is called true power." Her story proves that our greatest traumas can become our greatest triumphs when we choose to transform pain into purpose.

Whether you're facing your own battles, building a business, or seeking inspiration to overcome life's challenges, this episode offers raw truth about resilience, the importance of self-love, and how one person's healing journey can light the way for thousands of others.

www.thegritreapers.com

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Ever wonder what separates the genuine success stories from the empty hype in your feed?

Welcome back to "Trash or Treasure" - where Gail and Candice dig through the noise to find the real gems worth your attention.

This week, we struck gold with a post that had us both saying "TREASURE!" from the get-go. But what made this one so different from the usual "I made 6 figures in my sleep" nonsense?

In this episode, we dive into:

💎 Why context is everything - The power of sharing your actual timeline (spoiler: it took 7 years!)

💎 The beauty of admitting failure - How "it flopped... again... and again" became the foundation for real success

💎 Why knowing your destination matters more than you think

💎 Launch, rinse, repeat - The unglamorous truth about doing the work over and over until it clicks

💎 Finding flowers on the mountain - Why you need to celebrate the messy middle, not just the summit

This is what authentic entrepreneurship looks like, folks - no overnight success stories, no magic bullets, just honest grit and the willingness to keep going when things don't work out as planned.

www.thegritreapers.com

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"My perfect, chatty little boy was on his way. Little did we know that three weeks of high fever would strip away his words, his eye contact, his recognition of his baby brother - everything that made him 'him.' The doctors missed it. I knew something was catastrophically wrong, but no one would listen. By the time we got answers, my verbal, milestone-hitting toddler had vanished into silence. But in that silence, we discovered that love truly needs no words."

In this deeply moving episode of The Grit Reapers, we sit down with Jacqui Miller, author of "Hey Jude," who shares her heart-wrenching yet inspiring journey of raising a son with severe apraxia while simultaneously caring for her mother with early-onset Alzheimer's. Jacqui’s story reveals the devastating moment when a seemingly simple childhood illness changed their family forever.

What You'll Hear:

🩷 The terrifying three weeks when doctors dismissed a mother's instinct that something was desperately wrong

🩷 How Jacqui fought through the medical system to get answers for her non-verbal son

🩷 The life-changing discovery of Touch Chat technology that became Jude's voice

🩷 Managing the heartbreak of losing two relationships to illness - her son's speech and her mother's memory

🩷 The brutal honesty about how special needs parenting tests even the strongest marriages

🩷 How Jacqui and her husband Wayne created complementary roles instead of competing expectations

🩷 The unexpected friendship between her son Jude and her mother with Alzheimer's - two minds that didn't judge each other

Jacqui’s story demonstrates how a crisis can reveal not just what we're capable of surviving, but how we can find purpose and meaning in the most unexpected places.

Whether you're navigating your own family crisis, advocating for a loved one in the medical system, or simply need a reminder of the extraordinary strength that lives within ordinary people, this episode is a reminder about resilience, unconditional love, and the power of refusing to give up on the people we cherish most.

More About - Jacqui Miller

Wife to the most incredible man, proud “soccer mama” to a vibrant 10-year-old, and devoted, not-so-typical mama to Jude - my amazing 12-year-old son with special needs who is non-speaking but speaks volumes in love and strength. Born and raised in Johannesburg, I’m a true people pleaser at heart - deeply caring, fiercely loyal, and someone who loves with everything I have.

IG: hey_jude2013

www.thegritreapers.com

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We're kicking things off with a topic that's absolutely everywhere right now - AI research tools. And who better to cut through all the AI hype than our resident tech wizard, Gail?

If you've ever felt overwhelmed by the idea of competitor analysis, spent hours scrolling through websites trying to figure out what your ideal clients actually want, or wondered if your messaging is hitting the mark - this episode is your new best friend.

Gail breaks down exactly why AI research tools are game-changers for online entrepreneurs, course creators, and coaches. We're talking about turning what used to be days of manual research into minutes of targeted insights. Plus, she reveals her favorite platforms for deep research (and FYI - it might not be what you think!).

We also dive into:

💀 The AI showdown that changed Gail's mind about which platforms actually deliver

💀 Real client success stories (hello, 60,000 member database!)

💀 How to prompt AI for research that actually matters

💀 The future of AI assistants that can literally shop for your groceries

But here's the kicker - Gail shares how you can actually use AI to analyze YOUR OWN business and get brutally honest feedback about your messaging, audience, and positioning. No sugar-coating, no hurt feelings, just raw data that could transform how you show up online.

✨ You can join Gail’s AI Facebook Group by CLICKING HERE

www.thegritreapers.com