Building a profitable food business without investors isn’t just possible—it’s a strategic choice.

Sarah sits down with Daniel Goetz, founder of Good Pop, who’s bootstrapped his popsicle brand for 16 years by prioritizing profitability over growth headlines.

Daniel shares practical strategies that kept Good Pop alive and thriving:

* Why he sold just 4 popsicles at his “big launch” (and what happened next)

* The 3am working capital discovery that kept his business going

* Why he focused on going “deep not wide” with retail expansion

* How to get packaging and ingredient suppliers invested in your vision

Hear how forcing profitability from day one shaped every business decision—and why Daniel chose this path after watching funded peers struggle under investor pressure.

Connect with Daniel:

Website: GoodPop

Instagram: @GoodPop

LinkedIn: @Daniel Goetz

The Good Food Collective

Join The Good Food CFO Community:

Follow us on Instagram: @thegoodfoodcfo

Watch on YouTube: @thegoodfoodcfo

Become a Member: BABOYOT

Sarah sits down with Shelley Elkovich, co-founder and CEO of For Bitter For Worse, to explore the financial strategy behind building a profitable specialty beverage brand. Shelley shares how self-manufacturing became a dual revenue stream through contract manufacturing, allowing her to control costs while generating additional income.

The conversation reveals practical insights on sustainable growth versus rapid expansion, how to filter customer feedback without compromising your vision, and the strategic decisions that kept this non-alcoholic cocktail brand resilient through major market shifts. Discover how Shelley evaluates each growth opportunity and makes decisions that prioritize long-term sustainability over short-term wins.

Shelley also graciously offered our listeners 20% off their products using the code Sarah20 on their website!

Connect with Shelley:Website: For Bitter For WorseInstagram: @forbitterforworseLinkedIn: Shelley ElkovichAmazon: Shop For Bitter For Worse

Join The Good Food CFO Community:

Follow us on Instagram: @thegoodfoodcfo

Watch on YouTube: @thegoodfoodcfo

Become a Member: BABOYOT

Sarah shares real stories from beta testers using The Good Food CFO financial strategy software for the first time:

* A founder running five sales channels discovered their revenue tracking wasn’t set up to support strategic decision-making

* A 16-year bakery owner finally understood where profit actually goes when monthly debt payments take it right back out

* A founder learned why categorizing marketing expenses as cost of goods sold makes their numbers nearly impossible to interpret

The software isn’t just a tool—it’s revealing the blind spots that most founders don’t even know they have. Tune in for practical insights about organizing your financial foundation and unlocking better decision-making in your business.

Want this same clarity in your food business? Join our waitlist for 50% off your first month’s subscription.

Join The Good Food CFO Community:

Follow us on Instagram: @thegoodfoodcfo

Watch on YouTube: @thegoodfoodcfo

Become a Member: BABOYOT