BABOYOT with Daniel Goetz of Good Pop: Putting Profit First, Going Deep Not Wide, and How Mission Keeps You Going

Building a profitable food business without investors isn’t just possible—it’s a strategic choice.

Sarah sits down with Daniel Goetz, founder of Good Pop, who’s bootstrapped his popsicle brand for 16 years by prioritizing profitability over growth headlines.

Daniel shares practical strategies that kept Good Pop alive and thriving:

* Why he sold just 4 popsicles at his “big launch” (and what happened next)

* The 3am working capital discovery that kept his business going

* Why he focused on going “deep not wide” with retail expansion

* How to get packaging and ingredient suppliers invested in your vision

Hear how forcing profitability from day one shaped every business decision—and why Daniel chose this path after watching funded peers struggle under investor pressure.

Connect with Daniel:

Website: GoodPop

Instagram: @GoodPop

LinkedIn: @Daniel Goetz

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