Episodios

  • Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time

    Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time
    Sep 1 2025
    🎙️ The Go-To Aesthetics Coach Podcast Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time 🔥 EPISODE HIGHLIGHTS The Brutal Truth: You don't have a lead problem. You have a retention problem. The Solution: The ELEVATE System that transforms one-time clients into lifelong advocates The Result: 60% improvement in profitability without spending another dollar on ads 📊 SHOCKING INDUSTRY STATISTICS Average clinic retention rate: 35%Top-performing clinics: 75%+Cost to acquire new client: $150-300Cost to retain existing client: $15-30Profit increase from 5% retention improvement: 25-95% 💡 THE THREE RETENTION LEAK POINTS Leak Point #1: The Onboarding Disaster (First 24 Hours) Rushed consultations focused on selling vs. connectingInformation overload without emotional connectionZero follow-up to check client comfort Leak Point #2: The Treatment Disconnect (During Service) Transactional vs. transformational experienceNo explanation of proceduresMissing education opportunities Leak Point #3: The Post-Treatment Void (After Care) No structured follow-up systemClients left wondering about resultsZero rebooking strategy 🏗️ THE ELEVATE SYSTEM FOR RETENTION MASTERY E - Emotional Connection First 10 minutes learning goals and lifestyleUse client's name frequentlyRemember personal details L - Luxury Experience Design Welcome ritual with beverages and comfortTreatment explanations throughoutRegular comfort checks E - Education-First Philosophy Explain science behind concernsProvide written aftercare instructionsShare lifestyle tips V - Value Beyond the Chair Monthly skincare tipsExclusive member eventsFirst access to new treatments A - Anticipate Their Needs Schedule next appointment before leavingSeasonal treatment remindersSuggest complementary services T - Touch Base Consistently 48-hour post-treatment check-in2-week results follow-upMonthly skin wellness messages E - Exceed Expectations Handwritten thank-you notesBirthday month specialsPersonal loyalty rewards 🚀 90-DAY RETENTION CHALLENGE Phase 1: Foundation (Days 1-30) Audit current client journeyImplement welcome ritualCreate post-treatment follow-up system Phase 2: Enhancement (Days 31-60) Develop educational content libraryLaunch client appreciation initiativesBuild rebooking system and staff training Phase 3: Optimization (Days 61-90) Track retention metricsRefine systems based on resultsScale successful elements 📈 RETENTION METRICS THAT MATTER Track Weekly: First-visit to second-visit conversion (Target: 60%+)90-day retention rate (Target: 70%+)Average client lifetime value (Target: 5x+ treatment cost)Referral rate from existing clients (Target: 30%+) 🎯 THE RETENTION SCORECARD Rate Each Client Interaction 1-10: ✅ Emotional connection established ✅ Education provided ✅ Value delivered beyond treatment ✅ Follow-up quality ✅ Surprise factor Anything below 8 needs immediate improvement 💰 THE COMPOUND EFFECT TIMELINE Month 1-3: Foundation Building 20% improvement in rebooking rate15% increase in treatment frequency10% boost in retail purchases Month 4-6: Momentum Phase 40% improvement in client lifetime value25% increase in referral generation30% reduction in marketing spend Month 7-12: Compounding Returns 60% improvement in overall profitability50% increase in premium service uptakeWaiting list development 🎯 YOUR 7-DAY RETENTION RESET ✅ Day 1: Audit current client journey - identify biggest leak point✅ Day 2: Design welcome ritual and consultation enhancement✅ Day 3: Create 48-hour and 2-week follow-up templates✅ Day 4: Build rebooking system and train team✅ Day 5: Launch one client appreciation initiative✅ Day 6: Implement tracking system for retention metrics✅ Day 7: Execute with next 10 clients and measure results 🔗 READY TO BUILD A RETENTION SYSTEM? Transform Your Practice with a Custom Retention Strategy BOOK YOUR STRATEGY SESSION ➜ https://form.jotform.com/251815238060250 In this session, we'll: Audit your current retention gapsDesign your custom ELEVATE systemCreate a 90-day implementation roadmap 💬 SHARE YOUR RESULTS Implemented the ELEVATE System? Tag us with your retention wins! Instagram: @TheGoToAestheticsCoachRate this episode and share your biggest breakthrough 🎧 SERIES COMPLETE This concludes our 4-part series on scaling your aesthetic practice: Episode 34: Breaking Through Your Growth CeilingEpisode 35: The CEO Mindset ShiftEpisode 36: The Hidden Profit FormulaEpisode 37: The Client Experience Reset Subscribe: Apple Podcasts | Spotify | YouTube Your best clients aren't the ones you haven't met yet. They're the ones sitting in your chair right now.
    Más Menos
    20 m
  • Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients

    Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients
    Aug 25 2025
    🎙️ The Go-To Aesthetics Coach Podcast Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients 🔥 KEY TAKEAWAYS The Problem: 87% of aesthetic clinics leave $50K+ on the table annually by focusing on more patients instead of maximizing current revenue streams. The Solution: The Hidden Profit Formula — a 3-pillar system that multiplies revenue without adding treatment hours. 💡 THE 3-PILLAR PROFIT FORMULA PILLAR 1: Value-Based Pricing Price based on expertise, not competitors Impact: $3-6 Botox unit increase = $7K-14K annually PILLAR 2: Recurring Revenue Create predictable monthly income through memberships Example: 50 members × $199 = $119K guaranteed annual revenue PILLAR 3: Retail System Systematic approach to product recommendations The $100 Challenge: 80 clients × $100 = $96K additional annually 📝 YOUR PROFIT MAP EXERCISE Complete during the episode: Current monthly revenue breakdownCalculate $100 retail increase impactDesign simple membership offeringIdentify price optimization opportunity Potential Annual Impact: $40K-$200K additional revenue 🚀 30-DAY IMPLEMENTATION Week 1: Foundation & DesignWeek 2: System Creation & TrainingWeek 3: Soft Launch & TestingWeek 4: Optimization & Full Launch 🎯 READY TO SCALE TO 6-FIGURES? Book Your Complimentary Strategy Session APPLY HERE ➜ https://form.jotform.com/251815238060250 30-minute session includes: Profit opportunity auditCustom 90-day optimization planPrivate coaching program qualification 💬 SHARE YOUR WINS Complete your Profit Map and tag us with your results! Instagram: @TheGoToAestheticsCoachLeave a 5-star review with your biggest breakthrough 🎧 NEXT EPISODE Episode 37: "The Client Experience Reset: Why Retention Beats Acquisition Every Time" Subscribe now: Apple Podcasts | Spotify | YouTube Transform your practice from service provider to profit powerhouse. The formula is proven — the only question is: will you implement it?
    Más Menos
    50 m
  • Episode 35: From Injector to CEO: The Identity Shift That Changes Everything

    Episode 35: From Injector to CEO: The Identity Shift That Changes Everything
    Aug 18 2025
    🎙️ The Go-To Aesthetics Coach Podcast Episode 35: From Injector to CEO: The Identity Shift That Changes Everything 🔥 Episode Overview Are you running your clinic, or is your clinic running you? If you're still hustling behind the treatment chair 60+ hours a week, constantly putting out fires, and feeling burned out despite having a "successful" practice, this episode will transform how you think about your role as a business owner. The hard truth: You're not acting like a CEO — you're acting like an employee in your own business. And that's exactly why you feel stuck, exhausted, and unable to scale beyond your personal capacity. What you'll discover: The 3 identity traps keeping 95% of clinic owners stuck in "injector mode"Real transformation stories of practitioners who doubled revenue while working fewer hoursThe complete 4-hour CEO Day framework to shift from reactive to strategic thinkingAdvanced delegation strategies that maintain quality while creating freedomYour 30-day action plan for transitioning from technician to true business leader Perfect for: Clinic owners who feel chained to their treatment chair, work excessive hours without proportional revenue growth, and want to build a business that serves their life instead of consuming it. 💡 The Uncomfortable Truth About Most Aesthetic Practices The Statistics That Will Shock You: 95% of clinic owners become "chief everything officers" instead of CEOsMost practice owners earn less per hour than their employees when accounting for total hours worked87% of clinics plateau because the owner becomes the growth bottleneckSuccessful clinic owners spend 40%+ of their time on strategic work vs. 5% for struggling owners The Identity Crisis: You didn't go into aesthetics to become a business operator, but that's exactly what scaling requires. The practitioners who break through learn to think like CEOs first, injectors second. 🎯 The 3 Identity Traps Keeping You Stuck Trap #1: The Control Trap - "No One Can Do It Like I Do" The Problem: Believing your value comes from being indispensable instead of building systems that work without you. The Real Cost: $300,000+ annually in opportunity costs from doing $20/hour work at $280/hour ratesBusiness completely dependent on your personal involvementImpossible to scale beyond your individual capacityNo vacation time without revenue drops The Solution: Strategic delegation framework that maintains quality while multiplying impact. Trap #2: The Busy Badge - "Being Busy Means Being Successful" The Problem: Mistaking activity for achievement, wearing exhaustion as a status symbol. Warning Signs: Working 60+ hours but revenue isn't scaling proportionallyConstantly putting out fires instead of preventing themNo time for strategic planning because of "urgent" daily issuesBelieving harder work automatically equals better results The Reality Check: CEOs work strategically, not just harder. Time audit reveals most owners spend 80% of time on technician work. Trap #3: The No-Plan Problem - "I'll Figure It Out As I Go" The Problem: Operating reactively without strategic direction, causing unpredictable revenue and constant stress. The Cost: Monthly revenue swings of 50%+ with no predictable patternInability to delegate effectively without clear directionDecision-making based on emotions rather than dataTeam confusion about priorities and goals The Solution: Systematic strategic planning with quarterly objectives and weekly execution plans. 📊 Real Client Transformation: Sarah's Complete Journey Starting Point: Monthly Revenue: $25KHours Worked: 60+ per weekRole: Doing everything personally (injecting, admin, marketing, customer service)Stress Level: Completely overwhelmed and exhaustedHourly Wage: Less than she'd earn as an employee The 6-Month CEO Transformation: Month 1: Identity Shift Completed comprehensive time and financial auditHired virtual assistant for administrative tasksStarted weekly CEO time blocks for strategic thinking Month 2: Team Building Hired and trained experienced nurse injectorCreated detailed treatment protocols and quality standardsImplemented gradual client transition strategy Month 3: Systems Implementation Developed standard operating procedures for all treatmentsCreated client management and automated follow-up systemsImplemented inventory management and financial tracking Month 4: Strategic Growth Repositioned practice as premium providerDeveloped referral partner relationshipsLaunched membership program for recurring revenue Month 5: Optimization Refined all systems based on performance dataExpanded service offerings with trained teamCreated leadership development plan Month 6: Scaling Launched second treatment roomDeveloped corporate wellness programEstablished succession planning Final Results: Monthly Revenue: $52K (+108% increase)Hours Worked: 35 per week (40% reduction)Profit Margins: Increased from 35% to 52%Revenue per Hour: 340% increaseVacation Time: 4 weeks annually (...
    Más Menos
    53 m
  • Episode 34: The $100K Ceiling: Why Most Clinics Plateau and How to Break Through It

    Episode 34: The $100K Ceiling: Why Most Clinics Plateau and How to Break Through It
    Aug 11 2025
    🎙️ The Go-To Aesthetics Coach Podcast Episode 34: The $100K Ceiling: Why Most Clinics Plateau and How to Break Through It Episode Overview Most aesthetic clinics don't fail because they can't find clients — they fail because they hit an invisible revenue ceiling around $20-30K per month and have no idea how to break through it. In this episode, we pull back the curtain on exactly why this happens and what you can do to break through without burning yourself out. Key Topics Covered 🎯 The Three Main Reasons Clinics Plateau: Pricing that works against you - How underpricing premium services caps your growth potentialBackend systems that leak money - The hidden operational gaps costing you thousands monthlyReactive marketing vs. strategic positioning - Why posting more won't scale your business 💡 Real Transformation Case Studies: Jennifer (Ottawa): From 65 hours/week at $28K to 35 hours/week at $52K monthlyMarcus (Toronto): Repositioned pricing strategy increased revenue from $24K to $58K monthlyLisa (Calgary): Built a "marketing machine" growing from $22K to $67K monthly 🔍 The Complete Ceiling Audit: A 10-question assessment covering rebooking rates, pricing strategy, marketing systems, and operational efficiency to identify your biggest growth opportunities. Action Items from This Episode ✅ Complete Your Ceiling Audit (30-45 minutes) Answer all 10 questions honestly to identify your biggest revenue gaps ✅ Identify Your Top 3 Gaps Focus on the areas with the biggest immediate impact potential ✅ Choose One Gap to Fix First Rebooking rate below 70%? Start thereRetail sales below 15%? Focus on product strategyUnderpriced services? Research premium market rates ✅ Implement One Small Change This Week Don't wait for the perfect plan — take one concrete action now ✅ Track Your Results Measure the impact of whatever change you implement Key Takeaways & Quotes "You've built a 'busy practice' instead of a 'profitable business' — and there's a massive difference between the two." "Breaking through isn't about working harder. It's about working smarter with intentional systems that multiply your efforts." "Stop thinking like a practitioner and start thinking like a CEO." Industry Benchmarks Mentioned: Rebooking rates: 80-90% for scaling clinics vs. 40-60% for plateaued practicesRetail revenue: Should represent 20-30% of total revenuePremium pricing: Position in top 50% of your local market Coming Up Next Episode 2: From Injector to CEO: The Identity Shift That Changes Everything "If you don't shift, your clinic owns you — not the other way around." Episode 3: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients "The smartest clinics scale without sacrificing their sanity." Episode 4: The Client Experience Reset: Why Retention Beats Acquisition Every Time "You don't need more leads — you need to maximize the ones you already have." Resources & Links 🎯 FREE 30-Minute Business Audit Call Ready to identify the specific gaps in your business and create a roadmap to your next revenue milestone? Apply for your complimentary strategy session (not a sales call): 👉 APPLY FOR YOUR FREE AUDIT CALL These are strategy sessions designed to give you immediate clarity on your biggest opportunities and fastest path to growth. Connect with The Go-To Aesthetics Coach 📧 Have questions or episode topic suggestions? Reach out! 🔄 Found this valuable? Share it with another clinic owner ⭐ Leave a review to help other clinic owners find the show: https://g.page/r/CXWQAqdXJTN4EAE Disclaimer This podcast is for educational purposes only and does not constitute business or financial advice. Results mentioned are not typical and individual results may vary. Always consult with qualified professionals for specific business decisions. Next episode releases next week. Subscribe so you don't miss the identity shift that changes everything.
    Más Menos
    51 m
  • Episode 33: Revolutionizing Aesthetic Marketing with AI The Future of Content Creation for Clinics - That Don’t Want to Be on Camera

    Episode 33: Revolutionizing Aesthetic Marketing with AI The Future of Content Creation for Clinics - That Don’t Want to Be on Camera
    Aug 4 2025
    🎙 Revolutionizing Aesthetic Marketing with AI
    The Future of Content Creation for Clinics That Don’t Want to Be on Camera 🎧 Episode Summary:

    In this episode, Kayla Petrasek, founder of Allora Agency and your go-to aesthetic business coach, dives into one of the biggest struggles clinic owners face: content creation. If you’ve ever felt overwhelmed trying to film, edit, and show up online—especially when you’d rather be treating clients—this conversation is for you.

    Kayla reveals how AI-generated content is changing the game, especially for medical aesthetic clinics that want a done-for-you approach. She shares how Instagram’s current algorithm actually prefers AI-style content, making it easier than ever to grow your brand without showing your face or spending hours recording videos.

    You'll learn how clinics working with Allora Agency have scaled their reach, saved time, and finally seen results using customized AI content strategies—all while focusing on what they do best: delivering client transformations.

    🔑 Key Takeaways:

    • Content creation can feel like a full-time job for clinic owners.

    • Instagram’s algorithm currently favors AI-generated content.

    • Clinics using AI content are seeing exponential growth in reach.

    • Done-for-you marketing frees up your time to focus on treatments and scaling.

    • Specialized aesthetic marketing matters—this is not a one-size-fits-all industry.

    • Working with the right agency can reposition your brand without exhausting your team.

    • AI content is perfect especially if you hate being on camera.

    • Personalized content strategy wins over generic templates.

    • Strategic delegation unlocks growth and peace of mind.

    • You can identify the right approach with a free Aesthetic Accelerator Audit Call.

    🔗 Call to Action:

    📞 Ready to stop guessing and start growing?

    Book your FREE Aesthetic Accelerator Audit Call today.
    We’ll help you build a personalized marketing strategy (AI or traditional) designed to scale your clinic without the overwhelm.

    👉 https://form.jotform.com/251815238060250

    or visit www.allora-agency.com
    Más Menos
    15 m
  • Episode 32: Why Your Aesthetic Clinic Isn’t Profitable (Even If You’re Fully Booked)

    Episode 32: Why Your Aesthetic Clinic Isn’t Profitable (Even If You’re Fully Booked)
    Jul 28 2025

    Why Your Aesthetic Clinic Isn’t Profitable (Even If You’re Fully Booked)

    🎧 Episode Summary:

    You’re booked solid, your schedule looks like a dream… but your bank account says otherwise. In this episode, Kayla Petrasek—business coach and founder of Allora Agency—pulls back the curtain on one of the most frustrating (and common) struggles in the aesthetic industry: why you’re not profitable, even when you're “successful” on the surface.

    If you’ve ever wondered where your money is going—or felt like you’re working 24/7 and still not seeing the kind of income you expected—this is a must-listen.

    🔍 What You’ll Learn:

    • The #1 profit leak happening in most aesthetic clinics (and how to fix it)

    • Why being fully booked doesn’t always mean you’re thriving

    • How underpricing, over-discounting, and team inefficiency crush your margins

    • The “invisible burnout” of being a technician, manager, and marketer all at once

    • The mindset shift that separates $20K/month clinics from $100K/month clinics

    • 3 things profitable clinics do differently—without working more hours

    🔑 Key Takeaways:

    “Busy is not the same as profitable.”
    “If you’re too cheap, too tired, or too disorganized—your dream clinic turns into a glorified job.”
    “You don’t scale with more services, you scale with more strategy.”

    💬 Listener Love:

    “Every time I listen to Kayla, I leave with a notebook full of notes and a completely new perspective on how I run my clinic. This episode hit hard—I finally understood why I’m not hitting the numbers I want even though I’m ‘doing everything right.’”

    🚨 Want a Custom Strategy to Fix This?

    Book your free Aesthetic Accelerator Audit Call and let’s map out your profit leaks, pricing gaps, and growth strategy—together.


    👉 Book your free audit here
    Más Menos
    18 m
  • Episode 31: The Myth of Being Fully Booked - Unveiling Profitability Secrets

    Episode 31: The Myth of Being Fully Booked - Unveiling Profitability Secrets
    Jul 21 2025

    The Myth of Being Fully Booked: Unveiling Profitability Secrets

    In this episode, Kayla Petrasek dives into the common misconception that being fully booked equates to profitability. Discover why a packed schedule might not be the success indicator you think it is and learn actionable strategies to transform your clinic's financial health.

    Being fully booked doesn't guarantee profitability. The importance of pricing, packaging, and positioning. How to shift from selling services to offering solutions. The role of strategic marketing and leadership in scaling your business.

    Reflection Task: Consider your top-performing services and evaluate if they are priced for profit and bundled into outcome-based packages.

    Book your free aesthetic accelerator audit call to start transforming your business model today.

    #AestheticClinic #Profitability #BusinessGrowth #Entrepreneurship

    Link to free audit call: https://form.jotform.com/251815238060250
    Más Menos
    8 m
  • Episode 30: Reinventing Yourself to Become the Woman Who Leads the Brand

    Episode 30: Reinventing Yourself to Become the Woman Who Leads the Brand
    Jul 16 2025

    🎙️: Masquerade Identity Shift: Reinventing Yourself to Become the Woman Who Leads the Brand

    Hosted by: Kayla Petrasek, The Go-To Aesthetic Coach™

    Episode Summary:


    This episode is not about marketing hacks or morning routines — it's about who you are becoming behind the business. Inside this deeply transformational solo episode, Kayla guides you through the process of unmasking the identity that’s been keeping you stuck… and claiming the empowered, embodied, next-level entrepreneur you’re meant to be.

    If you’ve ever felt caught between who you were and who you’re becoming — this is your invitation to evolve.

    In this episode, we cover:

    • Why identity misalignment is the real reason your business might feel stuck

    • The masks we wear as entrepreneurs: Perfectionist, Hustler, People-Pleaser, Best Kept Secret

    • Kayla’s personal story of identity evolution from employee to award-winning rep to CEO

    • How to visualize and name your future self (and why that changes everything)

    • The emotional side of reinvention: fear, bravery, and the courage to be seen

    • How AI and automation can support the identity shift (without losing your soul)

    Key Takeaway:


    Your business only grows to the extent that you do. When you shift your identity, your results follow — and the world responds to the version of you who fully owns her vision.

    Homework Mentioned:


    Grab the free Masquerade Identity Shift™ Homework Guide to journal through the full transformation:


    📥 Download the workbook

    Quote from Kayla:

    “You can’t scale your business without scaling your identity. The most authentic thing you can do is grow into more of who you truly are.”

    🎧 Tune in and transform:


    Available now on Spotify, Apple Podcasts, and all major platforms.

    🔗 Links & Resources:

    • Book a free Aesthetic Accelerator Audit Call: www.allora-agency.com/audit

    • Connect on Instagram: @the.go.to.aesthetic.coach

    • Want access to the full course? Check out the link in bio on Instagram and DM for a discount code

    • Explore the Masquerade Course: www.allora-agency.com/masquerade

    💬 Loved this episode? DM “SHIFT” on Instagram to get a special resource on identity and energetics in business.
    Más Menos
    48 m