The Go To Aesthetics Coach Podcast Por Kayla Petrasek arte de portada

The Go To Aesthetics Coach

The Go To Aesthetics Coach

De: Kayla Petrasek
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Welcome to "The Go-To Aesthetics Coach Podcast!" I'm your host, Kayla Petrasek, Join me as I dive into the thriving world of medical aesthetics. We'll interview industry experts weekly and explore strategies to take your clinic to the next level. Let's make it happen from marketing to sales to products and devices!2025 ScaleHaus Consulting Economía Exito Profesional Gestión y Liderazgo Liderazgo
Episodios
  • Episode 43: My life works framework that is a non-fail to having everything you want in life and business

    Episode 43: My life works framework that is a non-fail to having everything you want in life and business
    Nov 15 2025
    Episode 43: My life works framework that is a non-fail to having everything you want in life and business EPISODE OVERVIEW In this episode, Kayla Petrasek breaks down the proprietary ScaleHaus Success Framework—the exact methodology used with seven-figure founders and high-level executives to transform potential into power. This is not motivational theory. This is strategic methodology for building unshakeable businesses and unstoppable leadership. Best For: Founders, executives, medical aesthetic clinic owners, pharmaceutical leaders, device innovators, and high-level professionals ready to scale KEY FRAMEWORKS COVERED The ScaleHaus Success Framework: 3 Pillars Action & ImplementationBravery & ConfidencePatience & Resilience TIMESTAMPS & KEY TAKEAWAYS [0:00-2:00] INTRO: Dismantling the Mythology of Success Core Message: Intelligence, network, and strategy won't save you. Execution will. Key Quote: "Your intelligence won't save you. Your network won't save you. Your perfectly crafted strategy won't save you. What will? Execution." Main Insight: The top 1% don't wait to feel ready—they choose action over analysis and stand in rooms before anyone invites them there. [2:00-7:30] PILLAR 1: Action & Implementation Core Message: You already know what to do. The question is: when will you stop pretending you don't? Key Concepts: Implementation is the great separator between potential and powerThe market rewards presence, not preparationEvery day spent "getting ready" is a day your competition gets aheadThe world pays for executed ideas, not brilliant ones Key Quote: "Stop worshipping information. Start worshipping implementation." Action Exercise: Calculate the cost of your last delayed decision—not just in revenue, but in momentum, identity, and the version of yourself you didn't become. Directive #1: Make the decision today. Send the email tonight. Schedule the call tomorrow. Launch the thing this week. Imperfectly. Messy. Scared. Application Examples: The partnership you didn't proposeThe price increase you didn't implementThe team member you didn't hire or fireThe content you didn't postThe product you didn't launch [7:30-13:00] PILLAR 2: Bravery & Confidence Core Message: You don't build confidence through success. You decide confidence before success, and then success has no choice but to follow. Key Concepts: Confidence is a transfer of certaintyPeople don't believe in your product; they believe in your belief in itBravery rewrites your identity every time you choose courage over comfortThe market responds when you claim your identity, not when you prove it Key Quote: "Bravery is not the absence of fear. Bravery is deciding that your vision matters more than your fear." The Confidence Equation: When you are certain → They become certainWhen you are solid → They become soldWhen you are unshakeable → They write the check Directive #2: Stop waiting for permission. Stop waiting for proof. Start deciding who you are and then become undeniable in that identity. What Top Performers Do: Launch before they're readyHire before they can afford itScale before it makes senseReposition mid-flightName uncomfortable pricesWalk into uninvited roomsSpeak with authority before having metrics [13:00-18:30] PILLAR 3: Patience & Resilience Core Message: Building something meaningful is brutal. The only question that matters is: how fast do you get back up? Key Concepts: Treat failure as data, not identityStrategic endurance = understanding business is a years-long series of sprints, recoveries, and breakthroughsIf you refuse to quit, you cannot loseEvery setback sharpens you; every challenge expands your capacity Key Quote: "The founders who win are not the most talented. They're the most relentless." The Reality of Building: Launches that flopPartnerships that implodeTeam members who quit at the worst timeInvestors who ghostMarkets that shift overnightQuarters where you don't make payroll The Resilience Practice: Extract the lessonAdjust the strategyRefine the approachMove again Directive #3: Stop expecting overnight miracles. Start building foundations that outlive your feelings. The Four Seasons of Business: The Growth SeasonThe Restructuring SeasonThe Humility SeasonThe Explosion Season Your Job: Stay in the arena long enough to experience all of them. [18:30-20:00] CLOSING INTEGRATION Final Challenge: The founder who wins is not the one with the most potential—it's the one who refuses to hide from it. The Ultimate Question: What are you going to do with this? Core Truth: You don't need more information. You don't need another certification. You don't need to wait until you're ready. You need to commit. QUOTABLE MOMENTS "The world does not pay you for brilliant ideas. The world pays you for executed ideas." "People don't believe in your product. They believe in your belief in your product." "Bravery doesn't just open doors. Bravery rewrites your identity." "If you refuse to quit, you cannot lose....
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    30 m
  • Episode 42: Master the Business Side of Aesthetics – Introducing The Aesthetic MBA

    Episode 42: Master the Business Side of Aesthetics – Introducing The Aesthetic MBA
    Nov 5 2025

    Master the Business Side of Beauty – Introducing The Aesthetic MBA

    Episode Summary:
    In this episode, Kayla Petrasek — award-winning sales leader and founder of Allora Agency — officially launches The Aesthetic MBA, a 12-week business accelerator designed for medical aesthetic professionals ready to scale with strategy, not guesswork.

    If you've ever felt like your business success depends solely on your skill with a syringe or a laser, this episode will shift your entire perspective. Kayla breaks down why most aesthetic clinics plateau, how to move from technician to CEO, and what systems and strategies are missing in the industry's traditional education.

    What You'll Learn:

    • The #1 reason most aesthetic businesses struggle to grow beyond $20–30K months

    • How to master the business side of beauty — from branding and marketing to leadership and recurring revenue

    • Why your client experience is the key to scaling sustainably

    • How to step out of hustle mode and start building a business that runs with clarity and confidence

    • A behind-the-scenes look at The Aesthetic MBA and how it's transforming the next generation of clinic owners

    Why This Matters:
    No one teaches this side of aesthetics. The Aesthetic MBA was built for the injectors, spa owners, and solo entrepreneurs who are tired of guessing their way through marketing, pricing, and business strategy — and are ready to finally learn what actually works.

    🎁 Black Friday Founder's Offer:

    Join the Aesthetics Accelerator Hub (includes the Aesthetic MBA curriculum)


    To celebrate the official launch, Kayla is opening enrollment at a special Founders Rate of $797 per month for your content and coaching every month— the lowest price point it will ever be offered. This exclusive offer is available for a limited time and includes the full 12-week program, resources, and bonuses.

    Ready to scale your aesthetic business with confidence?
    👉 Enroll now in The Aesthetic MBA via this link: https://www.skool.com/aesthetic-accelerator-5214/about?ref=e978f6c8804241bca844644df45faff0

    Follow Kayla on Instagram @allora.agency for more strategies, mindset shifts, and behind-the-scenes insights on growing your clinic.
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    16 m
  • Episode 41: The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)

    Episode 41: The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)
    Oct 27 2025
    Episode Title: "The 3 Revenue Leaks Killing Your Scale (And How to Plug Them This Week)" Episode Length: 15 minutes Host: Kayla Petrasek, Founder & Principal Consultant, ScaleHaus Consulting Release Date: October 27, 2025 EPISODE DESCRIPTION Most scaling businesses aren't broken—they're just bleeding revenue in ways the founder can't see. In this high-impact episode, we break down the three most common (and expensive) revenue leaks across every industry: medtech, aesthetics, pharma, mental health, and beyond. You'll walk away with three executable frameworks you can implement this week to stop the leak, recapture lost revenue, and build a business that compounds instead of plateaus. No theory. No fluff. Just operational strategy you can deploy immediately. WHAT YOU'LL LEARN ✅ Why most businesses leave 60-70% of revenue on the table—and how to capture it ✅ The exact offer architecture that turns browsers into buyers at every stage ✅ How to build a sales system that scales without you (so revenue doesn't stop when you're busy) ✅ The positioning framework that makes competitors irrelevant and clients self-select ✅ Three action steps you can take this week to plug revenue leaks and accelerate growth TIMESTAMPS [0:00] – Intro: Growth Doesn't Happen by Accident—It Happens by Design [1:30] – Revenue Leak #1: The Offer Stack Problem [3:00] – The 3-Tier Offer Architecture Framework (Gateway, Core, Ascension) [5:15] – Action Step: Build Your Gateway & Ascension Offers This Week [6:00] – Revenue Leak #2: The Sales Structure Vacuum [7:30] – The 4-Part Sales Operating System (Lead Matrix, Conversion Architecture, Cadence, Objection Library) [9:45] – Action Step: Create Your Objection Library v1.0 [10:30] – Revenue Leak #3: The Positioning Gap [11:45] – The Unique Mechanism Formula (Target + Problem + Mechanism + Outcome) [13:15] – Action Step: Rewrite Your Positioning Using the Formula [14:00] – Recap & Closing: How to Work With ScaleHaus Consulting KEY FRAMEWORKS & TAKEAWAYS 1. The 3-Tier Offer Architecture Gateway Offer: Low cost, high value, builds trust ($197-$997 range)Core Offer: Your main revenue driver (signature service/product)Ascension Offer: High ticket, transformational, limited capacity ($10K+) Why it works: Captures buyers at every stage of awareness, trust, and buying power. 2. The 4-Part Sales Operating System Lead Qualification Matrix: Score leads on problem-fit, budget, authority, urgencyConversion Architecture: Map every touchpoint from awareness to closeSales Cadence: Weekly rhythm (Mon: pipeline review, Fri: close rate analysis)Objection Library: Document + script responses to the top 5-10 objections Why it works: Removes single points of failure and creates a scalable revenue engine. 3. The Unique Mechanism Formula [Target] + [Problem] + [Unique Mechanism] + [Outcome] Example: "We help device startups in medtech who are stuck at $2-5M revenue scale to $10M+ using our National Sales Force Blueprint—without hiring a VP of Sales or burning cash on agencies." Why it works: Specificity creates gravity. You stop being compared and start being the only option. TOP QUOTES FROM THIS EPISODE 💡 "Most businesses aren't broken—they're just bleeding revenue in places the founder can't see." 💡 "Your customers exist at different stages of awareness, trust, and buying power. If you only have one entry point, you're leaving 60-70% of revenue on the table." 💡 "When sales lives in someone's head, you have a single point of failure. When sales lives in a system, you have a scalable revenue engine." 💡 "Specificity creates gravity. When you speak directly to a defined problem with a named solution, you stop being compared to everyone else." 💡 "The riches are in the niches. Pick one." ACTION STEPS FOR THIS WEEK Step 1: Build Your Offer Stack Identify your Gateway Offer (something someone can say "yes" to in 48 hours)Identify your Ascension Offer (the premium version you've been afraid to price correctly) Step 2: Create Your Objection Library Pull your last 20 sales conversationsList the 5 most common objectionsWrite your best response to eachShare with your team and practice Step 3: Rewrite Your Positioning Use the formula: [Target] + [Problem] + [Unique Mechanism] + [Outcome]Test it in your next 3 sales conversationsUpdate: website homepage, LinkedIn headline, email signature, pitch deck RESOURCES & LINKS 🔗 Work With ScaleHaus Consulting: Visit www.allora-agency.com/scalehaus-consulting or DM us "DIAGNOSTIC" to run a full revenue audit and map your next 7-figure move. 🔗 Download the Frameworks: Get the 3-Tier Offer Architecture Template, Lead Qualification Matrix, and Unique Mechanism 🔗 Connect With Us: LinkedIn: www.linkedin.com/kayla-petrasek Instagram: @Scale.Haus.Consulting Email: kayla@allora-agency.com ABOUT SCALEHAUS CONSULTING ScaleHaus Consulting works with scaling businesses in medtech, aesthetics, pharma, mental health, and ...
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    14 m
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